Frieda's Specialty Produce - Specialty Fruits

New Fruits for the New Year

It’s an auspicious week. At sundown on Wednesday, September 20, the Jewish New Year, Rosh Hashanah, will begin. The celebration of the Jewish New Year is observed for 10 days and will culminate with the Day of Atonement, Yom Kippur, starting at sundown on Friday, September 29, and ending the next day. Right in the middle is the autumnal equinox in the Northern Hemisphere on September 22. That is the day that the daylight and night hours are virtually equal. Several traditions surround the Jewish New Year. One of my favorites is the tradition to try a new fruit in the new year. That tradition is never more evident than in New York and Los Angeles, where large neighborhoods of Jewish consumers clamor to buy the weirdest and most unusual Continue Reading

It’s time to talk about ‘Fear No Fruit’

It may seem strange to some people that I have not yet written a blog post on “Fear No Fruit,” the documentary film about my mother and our business. After all, it was publicly released back in June 2015. I knew there would come a right time, and that is today. Let me tell you why. This week, Civil Eats published a story about “Fear No Fruit.” Civil Eats is a daily news source for critical thought about the American food system and was named 2014 Publication of the Year by the … Continue reading

My Top 5 Posts of 2015

As the year draws to a close, I had the chance to look over my writings, predictions, and thoughts from the past 52 weeks. It’s fun to see what topics resonated with those who read my blog. So, here goes… My top 5 posts of 2015: 1. Produce Trends for 2015  Interesting to see that a few of these trends appeared in this week’s headlines: food waste, ugly produce, and smaller supermarkets. (Read the post here.) 2. Demystifying Shishito and Padron Peppers, and 3. What the Hell Do I Do with … Continue reading

Is Daikon Radish the New Cucumber?

Each December, I get to visit New York City. It’s one of my favorite global destinations, and it is especially delightful during the holiday season. The weather is cold and brisk, the holiday lights are up, and everyone is in the spirit of the holidays. Several years ago during my annual visit, I had dinner with friends at Gramercy Tavern—the iconic New York restaurant located in the Flatiron District. It was an incredible experience. The restaurant was decorated for the holidays, the menu featured many of my favorite vegetables, and … Continue reading