Frieda's Specialty Produce - Specialty Fruits

New Fruits for the New Year

It’s an auspicious week. At sundown on Wednesday, September 20, the Jewish New Year, Rosh Hashanah, will begin. The celebration of the Jewish New Year is observed for 10 days and will culminate with the Day of Atonement, Yom Kippur, starting at sundown on Friday, September 29, and ending the next day. Right in the middle is the autumnal equinox in the Northern Hemisphere on September 22. That is the day that the daylight and night hours are virtually equal. Several traditions surround the Jewish New Year. One of my favorites is the tradition to try a new fruit in the new year. That tradition is never more evident than in New York and Los Angeles, where large neighborhoods of Jewish consumers clamor to buy the weirdest and most unusual Continue Reading

What’s up with Kimchi?

With fermented foods hitting near the top of trending foods the last few years, I think it’s time to talk about kimchi (also written “Kim Chee”). Many people have a love/hate relationship with kimchi. They love the garlicky, spicy, raw freshness of the pickled cabbage, yet have to apologize to their friends for their, well… garlic breath, which seems to also permeate one’s pores. If you’ve never tried it, but you keep hearing about it, let me enlighten you. Kimchi is a traditional, fermented, Korean side dish made with vegetables—typically … Continue reading

How DO you open a young coconut?

Well, for sure, coconut is a trending flavor. It feels like coconut is everywhere. Rows and rows of packaged coconut water are in your grocery store or at the gym; shredded chunks of fresh coconut can be found in the refrigerated section of the produce department; and coconut cupcakes, coconut milk, and coconut water are definitely everywhere you look. Although I have purchased Tetra-packed coconut water on occasion, for me there is something not quite right about drinking coconut water from a plastic container. I want the real deal. I … Continue reading

The Fruit Awakens: Why ‘Star Wars’ Produce Branding Is a Good Thing

When “Star Wars: The Force Awakens” hit theaters last month, guess what hit grocery shelves? Android BB-8 on bags of oranges and Darth Vader on bags of apples. (And R2-D2 on everything from baked chips to canned soup.) Yep, it was timed perfectly. True 21st-century marketing. But I was surprised to see some of the backlash on the “Star Wars” branding of fruits and vegetables. Many people said Disney had gone too far. There’s even a meme going around with BB-8-branded oranges that says, “Disney needs to calm the [bleep] … Continue reading