Frieda's Specialty Produce - Specialty Fruits

New Fruits for the New Year

It’s an auspicious week. At sundown on Wednesday, September 20, the Jewish New Year, Rosh Hashanah, will begin. The celebration of the Jewish New Year is observed for 10 days and will culminate with the Day of Atonement, Yom Kippur, starting at sundown on Friday, September 29, and ending the next day. Right in the middle is the autumnal equinox in the Northern Hemisphere on September 22. That is the day that the daylight and night hours are virtually equal. Several traditions surround the Jewish New Year. One of my favorites is the tradition to try a new fruit in the new year. That tradition is never more evident than in New York and Los Angeles, where large neighborhoods of Jewish consumers clamor to buy the weirdest and most unusual Continue Reading

Fresh Produce can have more than good taste

“You are what you eat” has never been more embraced in our history as a society. I know that what I eat on a daily basis has an effect, not just on how I feel in general, but how healthy I am. The more mainstream acceptance of food as medicine is really good for the produce business. Whether people are going vegetarian, eating clean, or following an anti-inflammatory diet, fresh fruits and vegetables play major roles in helping them follow their healthy-eating plans. I want to share two personal examples: … Continue reading

A revolution in zucchini squash

We all know that gluten-free products have become a popular food group. As I travel around the country and visit supermarkets, I continue to see larger and larger displays of gluten-free items. With Italian food so popular, it only makes sense that one of the most common gluten-free products is pasta. Years ago, I remember the first gluten-free pasta from the DeBoles Company. But did you know that there is gluten-free “pasta” that’s also low in calories and carbs? Enter the spiralizer and the zucchini squash! I first experienced zucchini pasta when … Continue reading

My biannual trip to Berlin

A couple of exciting things happen in Berlin, Germany, each February. Most notable in the entertainment world is the Berlin International Film Festival. For those of us in the fresh produce business, February brings the largest global produce trade show, Fruit Logistica. As some of you know, I attend every other year. And I literally have to gear up, both physically and mentally, to walk through and explore the 19 buildings at Messe Berlin, the city’s fairgrounds. It’s a huge show and takes a full three days to explore properly. … Continue reading

Year of the Monkey

If you’re familiar with the Chinese zodiac, you may be aware that Monday is the Chinese New Year, also known as Lunar New Year. It’s one of the most important Chinese holidays, and it’s celebrated around the world. And of course, food is a part of the celebration. In Chinese traditions, foods served during this time are rich in wordplay and symbolism. Some of the dishes and ingredients have names that sound similar to words and phrases referring to good wishes. For example, “kumquat” literally means “golden orange.” Symbolizing wealth … Continue reading