Frieda's Specialty Produce - Specialty Fruits

New Fruits for the New Year

It’s an auspicious week. At sundown on Wednesday, September 20, the Jewish New Year, Rosh Hashanah, will begin. The celebration of the Jewish New Year is observed for 10 days and will culminate with the Day of Atonement, Yom Kippur, starting at sundown on Friday, September 29, and ending the next day. Right in the middle is the autumnal equinox in the Northern Hemisphere on September 22. That is the day that the daylight and night hours are virtually equal. Several traditions surround the Jewish New Year. One of my favorites is the tradition to try a new fruit in the new year. That tradition is never more evident than in New York and Los Angeles, where large neighborhoods of Jewish consumers clamor to buy the weirdest and most unusual Continue Reading

Millennials, Baby Boomers, Traditionalists, and Gen Xers — Oh My!

April is our company’s anniversary month; we launched on April 2, 1962. So one of our traditions is that we sponsor our local produce organization luncheon each April as a way to celebrate our anniversary and give back to the Fresh Produce & Floral Council. My daughter Alex Jackson represents us as our spokesperson and yesterday she gave a five-minute talk. I want to share some of the highlights. The audience at the luncheon is made up of produce people from age 20 to 92 (my mom, Frieda, was there), … Continue reading

Eating by Example

As an employer, I always wonder what should or could be my role in helping the people who work for Frieda’s make healthier food choices. It’s kind of a difficult position to be in. When people join a company, they don’t expect to have their employer help them make better food choices. But this has been something I’ve been struggling with for a number of years. Like most companies, we have a community lunchroom—with vending machines. One has refrigerated beverages, offering Coke, Pepsi, iced tea, and water. The other one … Continue reading

‘Fifty Shades of Kale’

Well, if that title doesn’t catch your attention, then I don’t know what will. Last weekend while attending a produce conference in San Antonio, Texas, I was able to meet and hear Drew Ramsey, M.D., who co-authored the cookbook “Fifty Shades of Kale.” His day job is as an assistant clinical professor of psychiatry at Columbia University in New York City. He is also a leading proponent of eating for brain health. After hours, he is better known as the co-founder of National Kale Day, which is celebrated every year … Continue reading

Love Your Produce Manager…Texas Style

Tomorrow, April 2, is a very special day. It is “Love Your Produce Manager®” Day, a national day first celebrated in 2012. I usually make a point of going into my local Ralphs where I shop and saying a special “thanks” to my produce manager, Paul. Last year, I even wrote about one of my produce guys, Carlos. This year, I am in San Antonio, Texas, attending a produce trade show called “Viva Fresh.” It’s mostly Texan and Mexican growers and buyers having conversations and displaying their produce. I arrived … Continue reading