Frieda's Specialty Produce - Specialty Fruits

New Fruits for the New Year

It’s an auspicious week. At sundown on Wednesday, September 20, the Jewish New Year, Rosh Hashanah, will begin. The celebration of the Jewish New Year is observed for 10 days and will culminate with the Day of Atonement, Yom Kippur, starting at sundown on Friday, September 29, and ending the next day. Right in the middle is the autumnal equinox in the Northern Hemisphere on September 22. That is the day that the daylight and night hours are virtually equal. Several traditions surround the Jewish New Year. One of my favorites is the tradition to try a new fruit in the new year. That tradition is never more evident than in New York and Los Angeles, where large neighborhoods of Jewish consumers clamor to buy the weirdest and most unusual Continue Reading

How driverless vehicles will help our food supply

About 30 years ago I attended a conference in downtown Los Angeles called “The Future of California.” It was not a large gathering—maybe 100 attendees—but the speakers were impressive. I remember Kathleen Brown, then State Treasurer (and sister of current California Governor Jerry Brown), talking about her daily investments of the state’s money. My favorite speaker, though, was Alvin Toffler, author of “Future Shock.” I read “Future Shock” when I was in high school, so it was a treat to hear the original “futurist” speak in person. Toffler spoke about the … Continue reading

My Choice for Mother’s Day

I did an informal survey of some of my co-workers, family, and friends to find out what moms really want for Mother’s Day. Interestingly, it was not universally, “Go out to brunch or dinner.” My moms with young children want their hubbies to take the kids away for the day, so they can chill out—by themselves. For my working moms, a pampering day at the spa is high on the priority list. My older moms love being treated with dinner out and some quality time with their kids or grandkids. For … Continue reading