Frieda's Specialty Produce - Specialty Fruits

New Fruits for the New Year

It’s an auspicious week. At sundown on Wednesday, September 20, the Jewish New Year, Rosh Hashanah, will begin. The celebration of the Jewish New Year is observed for 10 days and will culminate with the Day of Atonement, Yom Kippur, starting at sundown on Friday, September 29, and ending the next day. Right in the middle is the autumnal equinox in the Northern Hemisphere on September 22. That is the day that the daylight and night hours are virtually equal. Several traditions surround the Jewish New Year. One of my favorites is the tradition to try a new fruit in the new year. That tradition is never more evident than in New York and Los Angeles, where large neighborhoods of Jewish consumers clamor to buy the weirdest and most unusual Continue Reading

It Sucks to Be Sisters AND Business Partners

That’s exactly what my sister (and business partner) Jackie said to me yesterday. Let me give you a bit of the backstory. Jackie and I have been business partners since we bought Frieda’s from our parents in 1990. Of course we have been sisters much longer than that. And when Jackie became chief operating officer of the company in 2012, our business relationship was taken to a new level. At that time, we implemented a weekly partner meeting on Wednesday mornings at 5:45 a.m. Yes, 5:45 in the morning (we … Continue reading

Silicon Valley Meets Salinas Valley

Last week I attended a conference in Salinas, California, which is known as “the salad bowl” of the country. More than 70 percent of all the lettuce grown in the United States is from the Salinas Valley. Sponsored by Forbes Magazine, the AgTech Summit was the brainchild of former Salinas Mayor Dennis Donohue and entrepreneur Bruce Taylor. Donohue is also a produce grower and marketer of vegetables, and Taylor was born and raised in Salinas by a multi-generation produce-growing family. He is also the founder and CEO of Taylor Farms, … Continue reading

‘Meeting-less’ in California

I like to think I coined the term “meeting-ectomy” when I wrote a blog about it in 2011. As you can imagine, it means “getting rid of your meetings.” I got the idea of a meeting-ectomy when I had so many meetings during my workday that I actually couldn’t get any real work done. So last week when I read an article in the Wall Street Journal entitled, “So Busy at Work, No Time to Do the Job,” it really caught my attention. The article featured Hugh Welsh, the executive/general … Continue reading

Getting 4th graders excited about weird-looking produce

A few weeks ago, I turned on my computer and saw this email from one of our newest sales department employees, Matthew. My sister teaches 4th grade at a local elementary school, and they are currently working on nutrition. When the students were asked what their favorite fruits/vegetables were, they all responded they have tried every fruit there is. My sister knows I work at Frieda’s, so she mentioned a few of our unique items, and the kids had no idea what they were. So, I worked with our warehouse … Continue reading