Frieda's Specialty Produce - Specialty Fruits

New Fruits for the New Year

It’s an auspicious week. At sundown on Wednesday, September 20, the Jewish New Year, Rosh Hashanah, will begin. The celebration of the Jewish New Year is observed for 10 days and will culminate with the Day of Atonement, Yom Kippur, starting at sundown on Friday, September 29, and ending the next day. Right in the middle is the autumnal equinox in the Northern Hemisphere on September 22. That is the day that the daylight and night hours are virtually equal. Several traditions surround the Jewish New Year. One of my favorites is the tradition to try a new fruit in the new year. That tradition is never more evident than in New York and Los Angeles, where large neighborhoods of Jewish consumers clamor to buy the weirdest and most unusual Continue Reading

Beyoncé — The Accidental CEO

I am a regular reader of Fast Company magazine. And it was interesting to me that Beyoncé graced the cover of the July/August edition. The cover blurb was “CREATE. DEFY. SLAY. What Every Business Can Learn From Beyoncé.” And then last Friday, there she was again. This time, in full color on page D-1 of the Wall Street Journal! The article was titled “Beyoncé’s Biggest Project Yet: CEO.” I respect these two business publications very much, so I knew they must be on to something. But first, my recent personal experience … Continue reading

When the Student Becomes the Teacher

Many years ago, when I first started working for my mother, my position was primarily handling consumer and public relations. The goal set for me was to get to know every food editor in America, personally. Remember, this was back in the 1980s, before we used the internet and email at our company, so developing relationships was about meeting people in person, corresponding by mail, and having meaningful conversations. One of the first publications I targeted was Sunset magazine. The beautiful glossy magazine caught my attention, and the stories and … Continue reading

Uber without a Smartphone

As our parents age, one of the biggest challenges is maintaining their “mobility.” You know what I mean: doctors’ appointments, grocery shopping, attending lunches with friends. As someone who has a parent (the famed Frieda) that no longer drives, I understand the challenge—who is going to drive them to all their appointments and social events? If you’re one of the designated drivers, it can really cut into your own time, and eventually can become a burden. Don’t you just want to say to your parent, “Can’t you just call Uber?” … Continue reading

How to Survive Your Daughter’s Wedding

All of us who have kids, especially those with daughters, know that day will finally come. The day that your daughter (or son) tells you they want to get married. If you’re like me, you will have figured it out far in advance of them telling you. A little over four years ago, my eldest daughter, Alex, met an awesome guy named Ben— online. Yes, there is a Jewish dating website, called “J Date.” And even though some of us who are a bit older find it odd to think … Continue reading