Frieda's Specialty Produce - Specialty Fruits

New Fruits for the New Year

It’s an auspicious week. At sundown on Wednesday, September 20, the Jewish New Year, Rosh Hashanah, will begin. The celebration of the Jewish New Year is observed for 10 days and will culminate with the Day of Atonement, Yom Kippur, starting at sundown on Friday, September 29, and ending the next day. Right in the middle is the autumnal equinox in the Northern Hemisphere on September 22. That is the day that the daylight and night hours are virtually equal. Several traditions surround the Jewish New Year. One of my favorites is the tradition to try a new fruit in the new year. That tradition is never more evident than in New York and Los Angeles, where large neighborhoods of Jewish consumers clamor to buy the weirdest and most unusual Continue Reading

I Was Bitten

If I have learned anything from my mother, it has been to be open-minded. So when I received an unsolicited email from Naz Riahi two months ago introducing herself and inviting me to speak at her food trend conference, #BittenLA, I tried to keep an open mind. First of all, I had no idea who she was or how to pronounce her name (“nahz ree-ah-hee”), and I had never heard of her conference. But I loved her friendly, warm writing style so I replied to her. And the following week we … Continue reading

Do You Want to Live to 100?

Like most of us, each year when my birthday rolls around (as it did this past weekend), I reflect on the previous year, how old I am now, and ultimately how long I will live. It’s not a heavy-duty thought process, but as we get older and wiser, it’s normal to think such thoughts. And since I was vacationing on Maui, Hawaii, last week, I had plenty of time to contemplate. While there, I was doing some research for an upcoming speech (which I will talk about in my next … Continue reading

Bold Leadership

A candidate for a leadership position in my company asked me the most interesting question during our recent interview: “Have you changed at all in the last 10 years? I mean, are you the same leader you were 10 years ago?” I’d never been asked that question before and I had to pause to think about it. I told him that I am a big believer in continuing education and, in fact, that’s one of the reasons I belong to an international CEO group called “Vistage.” To continually work on … Continue reading

What Are You Doing for National Kale Day?

Yes, October 5 is National Kale Day. Clearly this is not a “hallmark holiday” since we’re not expected to send cards or gifts to anyone. But it’s kind of fun to have a holiday that is centered around one of the trendiest, healthiest foods around. I actually met the guy who is credited with co-founding, back in 2013, National Kale Day. Dr. Drew Ramsey is an assistant clinical professor of psychiatry at Columbia University in New York City, and I met him at a produce conference in Texas in April. … Continue reading