Photo by Piviso.com

The Difference Between Barbecue and Grilling 

Last weekend, I attended a cooking class conducted by my favorite longtime local chef, Alan Greeley. Alan is well known in Orange County as the chef-proprietor of The Golden Truffle restaurant in Newport Beach. Earlier this month, he announced that after 37 years, he is closing up shop in August. Turns out he is moving to Sarasota, Florida, to start a new chapter in his life. The local paper did a nice story on Chef Alan and the history of The Golden Truffle. (Alan also helped us develop our favorite recipe Continue Reading

The Five-Second Rule That Changes Everything

This week I joined 250 other women in the produce business for an annual conference in Miami, Florida. Like many industries, fresh produce has long been male-dominated. As a matter of fact, my mother, Frieda, was regarded as the first woman business owner in produce when she started our company back in 1962. Women’s Fresh Perspectives was started by our industry association as a way to reach out, encourage, train, and mentor the many women who have joined our industry. This was the conference’s 5th annual meeting. I found it … Continue reading

Lessons from Billionaire Stewart Resnick

I’ve noticed that many universities and colleges have found an interesting way to expand their community outreach and donor base. They host CEO summits, speaker series, and economic forecast events to appeal to local business owners and hook them on supporting educational institutions. Earlier this week, I attended a speaker luncheon at one of California’s finest public colleges: Cal Poly Pomona. (Full disclosure: I am a member of the dean’s advisory committee.) As one of two California Polytechnic Universities—the other is located in San Luis Obispo—it is known for “Learn … Continue reading

Bite-Sized Innovation

If you work in an office, you probably have one coworker who has snacks at his or her desk. You know, when you get the munchies, and just want a little something, you go to their desk to get a small snack. For me, that is Becky. She is a member of our sales team and has been at Frieda’s for more than 20 years. She has a drawer filled with healthy snacks, and some mornings I just need a fix to hold me over until lunch. Usually it’s Trader … Continue reading

Vegas, Baby!

Last week I went to Las Vegas. Does it surprise you that it was a business trip? I was invited to speak at the first Vegas Food Expo. My topic was “How Produce Trends Happen.” It’s always fun for me to demystify how kale or kiwi appeared on the produce scene. “Gradually and then suddenly,” I always say. It’s been a while since I’ve been to Las Vegas and for a few years now, I’ve had something on my bucket list. And that is to take a tour of Zappos … Continue reading