Frieda's Specialty Produce - Specialty Fruits

New Fruits for the New Year

It’s an auspicious week. At sundown on Wednesday, September 20, the Jewish New Year, Rosh Hashanah, will begin. The celebration of the Jewish New Year is observed for 10 days and will culminate with the Day of Atonement, Yom Kippur, starting at sundown on Friday, September 29, and ending the next day. Right in the middle is the autumnal equinox in the Northern Hemisphere on September 22. That is the day that the daylight and night hours are virtually equal. Several traditions surround the Jewish New Year. One of my favorites is the tradition to try a new fruit in the new year. That tradition is never more evident than in New York and Los Angeles, where large neighborhoods of Jewish consumers clamor to buy the weirdest and most unusual Continue Reading

Bone Broth at Breakfast?

Last month I visited some dear friends on Bainbridge Island in Washington. Each morning, my friend Liliana would make us breakfast. Before breakfast, we would sip our coffee, sitting around in our bathrobes and chat about the day. But I noticed that before she had her cup of coffee, she sipped on a mug full of something else. I was curious, so I asked her about that practice. She told me she drinks a cup full of hot bone broth every other day, first thing in the morning. Bone broth? … Continue reading

When Ugly is Beautiful

I’ve noticed a lot of companies are updating the look of their packaging. Sometimes it’s the sign of a company truly trying to better resonate with consumers. Other times, I wonder if they got a new marketing agency that said, “It’s time for a brand refresh,” but it didn’t make a discernible difference. Or an already successful brand has new features and benefits to highlight. And other times, some old-school brands say, “What the heck, we’re staying with what we have.” Which I respect. So when I saw the trade … Continue reading

Disruption Versus Innovation

I don’t know about you, but I feel like everyone is throwing around the word “disruption”—it’s the newest buzzword. If you want to get someone’s attention in an interview, mention “disruption” and/or “innovation,” and you’ll definitely get it. People use the words as if they are interchangeable, meaning the same thing. But they really don’t. They are related in that they are about change, the perception of change, and being open-minded. What’s an example of “disruption?” To me, the ones that we can all relate to are the iPad and … Continue reading

Riding on the Metro

I am a second generation Angelena, born and raised in Southern California. Even though I have lived here all my life, I discovered a part of L.A. that I never knew was there. And that is the amazing Metro rapid transit system, based out of Union Station, in downtown L.A. (or, as it is now referred to, “DTLA”). Even though the most frequent complaint about Southern California is our lack of a rapid transit system, you can see from this diagram that we apparently do have an amazing system. In fact, … Continue reading