LOS ALAMITOS, CA (May 2022) — Togetherness has taken on a whole new meaning over the past few years, and the special bond that moms share with their families is one to celebrate. A well-crafted brunch can be simple and satisfying this Mother’s Day, highlighting how much we appreciate everything moms do.
This year, make your store the crêpes destination by creating endcaps and displays that transform your store into a turn-key brunch destination. Include Frieda’s French Style Crêpes, spring vegetables like asparagus and bell peppers, and a variety of specialty cheeses to help shoppers answer, “How should we celebrate mom?”
“When I think about the perfect Mother’s Day food, I think easy, loving and delicious. My kids want to feel like they ‘made’ something, but sometimes that can lead to bigger messes to clean up,” says Cindy Sherman, director of marketing and innovation at Frieda’s Brand Produce. “One way we get around this is with Frieda’s French Style Breakfast Crêpes. My husband can whip up a batch of scrambled eggs, and the kids can wrap them up in the crepes and pile on toppings like ripe avocados, sliced apples, Brie cheese, and more.”
This year, it’s all about embracing togetherness. Let the Frieda’s team work with you to create excitement in your stores, because moms (and truly all of us) deserve some additional flair this spring. Here’s to moms everywhere!
About Frieda’s Inc.
Frieda’s Branded Produce has been inspiring new food experiences for friends, families, and food lovers everywhere since 1962. From kiwifruit and dragon fruit to Stokes Purple® sweet potatoes and habanero peppers, Frieda’s has introduced more than 200 unique fruits and vegetables to the U.S. marketplace. Founded by the late produce industry trailblazer Dr. Frieda Rapoport Caplan, subject of the 2015 documentary “Fear No Fruit,” the company is owned and operated by Frieda’s daughters, Karen Caplan and Jackie Caplan Wiggins, in Orange County, California. Find Frieda’s on Facebook, @FriedasProduce, and Friedas.com. Inspire. Taste. Love.
Ideas for Delectable and Drool-Worthy Displays
Los Alamitos, CA (January 2022) – Consumers this winter are facing the seasonal blahs coupled with the effects of the global pandemic. Give them a reason to embrace staying in by inspiring them to get a little creative in the kitchen. This Valentine’s Day is the perfect time to get shoppers inspired about the creative possibilities of crepes—a blank canvas, if you will, just waiting to be discovered. Whether planning a sweet treat for a loved one or whipping up festive food for Galentine’s Day, crepes are a fun way to add excitement and fill in the gap in between New Year’s healthy eating and St. Patrick’s Day festivities.
To help make your store a creativity destination, encourage shoppers to make a delicious Valentine’s Day breakfast at home by cross-merchandising crepes by the egg case to inspire shoppers to create crepes filled with scrambled eggs, sliced apples and cheddar cheese, as the ultimate sweet & savory way to start your day (after all leisurely breakfasts are trending for 2022).
Or merchandise Frieda’s French-style crepes along with tropicals such as bananas and pineapples, since February is a great time for desserts that cue a “tropical escape.” Think Bananas Foster or Pineapple Upside-Down crepes. Drooling yet? If not, expand your berry patch by showcasing crepes, whipped cream, Nutella and hazelnuts with signage showing Frieda’s Strawberry & Chocolate Hazelnut Crepe Cake.
Call your Frieda’s account manager today to help make your store the creative crepe destination, inside of the produce department and beyond.
About Frieda’s Inc.
Frieda’s Specialty Produce has been inspiring new food experiences for friends, families and food lovers everywhere since 1962. From kiwifruit and dragon fruit, to Stokes Purple® sweet potatoes and habanero peppers, Frieda’s has introduced more than 200 unique fruits and vegetables to the U.S. marketplace. Founded by produce industry trailblazer Dr. Frieda Rapoport Caplan, the family company is owned and operated by Frieda’s daughters, Karen Caplan and Jackie Caplan Wiggins, in Orange County, California. Find Frieda’s on Facebook, @FriedasProduce and Friedas.com. Inspire. Taste. Love.
About this time last year, I wrote about visiting the Richard Nixon Presidential Library in Yorba Linda, CA. Due to COVID, the library was only partially open to visitors, so that visit left me with the feeling that I should return to see more.
So during this past year, I not only visited the Nixon Presidential Library for a second time, but I also made the trek to the Ronald Reagan Presidential Library in Simi Valley, CA (a two-hour drive from where I live).
What a contrast! The Nixon Library is tucked in a heavily residential area, and is a popular venue for weddings, proms and other events. The teeny-tiny home where Richard Nixon and his four brothers grew up in are part of the Presidential Library complex. You get the feeling of Nixon’s humble beginnings. And through the permanent exhibits, I got a real feeling about the challenges of Nixon’s Presidency and the world in which he had to function as the leader of the free world.
In contrast, the Reagan Presidential Library sits on more than 100 acres and the main building is an enormous Spanish-style hacienda surrounded by gardens, plus both Reagan and his beloved wife Nancy, are buried there. There is a replica of the Oval Office with a curious twist. According to our tour guide, when President Reagan came to visit the Presidential Library while it was being built, he commented that the ceiling wasn’t high enough and he wanted it to be an actual replica of the real Oval Office in The White House. So, the architect measured it, and indeed it was a few inches too short! So, the replica Oval Office was modified with a couple of steps down leading into the Oval Office, so that the ceiling was at the proper height (and when you exit, you walk up a short ramp, to put you back at the level of the rest of the museum).
But, the most magnificent part of the Reagan Library is the pavilion in which Air Force One is displayed. More than one-half of the room is glass, so that it appears (if you use your imagination) as if the plane is ready for takeoff. It is truly breathtaking to see the airplane, which carried several presidents and their entourages around the world. Frankly, it appears much less techy and fancy than the images you see on television.
As I walked through the many exhibits at the Reagan Library that were open that day, I was struck by exactly how numerous the challenges are that a sitting President faces on any given day. Literally, I turned to Jack while we were walking through one of the galleries at the Reagan Library and commented on how incredible the amount of pressure was and how many big decisions needed to be made by the sitting President—it was quite daunting.
Philosopher George Santayana is credited with saying, “Those who cannot remember the past are condemned to repeat it.”
I find studying history is most interesting and memorable, and I believe there is a great opportunity to learn lessons from the past. And it seems so much more real to me when I do it through the lens of people. That must be why I like biographies and autobiographies so much.
Visiting the Presidential Libraries allows me to learn about our own American history through the eyes of Presidents, past and present. One of the surprises for me was that there is so much more on display in addition to memorabilia of the President. There are temporary exhibits including other presidents, world events, books, movies and more. Most of the Presidential Libraries are set up for students to visit and to be a learning lab. And just like when you visit Washington, D.C., and our nation’s capitol for the first time—including all the monuments and museums—you leave with a new appreciation of our nation’s roots and the complicated journey over the past 200-plus years.
And so it has been for me. I’ve been able to relive the era around Nixon’s Presidency (1969–1974) and Reagan’s Presidency (1981–1989) from the time I was still in elementary school through when I gave birth to my first child.
The added bonus? While at the Nixon Library, there was an exhibit highlighting books on all the Presidents. I snapped a photo of one, which I read last week titled, Team of Five: The Presidents Club in the Age of Trump by Kate Anderson Brower. Brower is a No. 1 New York Times bestselling author, and this book looks at the relationships between members of the Presidents Club and includes an Oval Office interview with President Trump. The “Presidents Club” is made up of the living Presidents and is an informal, yet important support group for the current acting President of the United States. The book was fascinating, as she spoke specifically about the personal and professional relationships between former Presidents Carter, Bush 41, Obama, Bush 43, and Clinton (jokingly called Bush 42 due to his close personal relationship with George H.W. Bush after they both left office) along with insights from her personal interview with Trump while in office.
So, as you are making travel plans for 2022, I encourage you make time to visit one of these amazing fifteen repositories of American History that represent these Presidents:
