Anaheim, CA (September 13, 2023) – Frieda’s Branded Produce is delighted to announce its innovative new Passion Fruit three-pack, offering consumers a convenient and affordable way to enjoy this trendy fruit. The packs are perfect for on-the-go snacking or adding to smoothies, yogurt, and other dishes.

Passion Fruit continues to gain popularity due to its tart, tropical flavor, and its status as a good source of vitamins A and C. With the introduction of their new three-pack design, Frieda’s ensures this exciting fruit is much more accessible for consumers.

“We believe that all good things come in threes,” said Alex Jackson, Vice President of Sales and Procurement for Frieda’s Branded Produce. “That’s why we’re thrilled to unveil our new three-pack Passion Fruit, offering a bold, satisfying experience for fruit enthusiasts everywhere.”

Passion fruit is a highly sought-after flavor known for its unique combination of sweet and tart tastes. While traditionally associated with summer, Frieda’s Branded Produce wants to remind retailers that this sweet trio is perfect for exotic fruit promotions during the fall season, spicing up traditional savory cocktails, breakfast staples, and desserts.

The new three-pack design is not only eye-catching but also durable and functional. The vibrant colors and bold design, signature traits of Frieda’s Branded Produce packaging, capture shoppers’ attention and convey the product’s freshness, and the packaging protects the delicate fruit during transportation, ensuring that it arrives at its destination in perfect condition.

Similarly, the display shippers make merchandising the three-pack design and bulk fruit quick and straightforward. The bins now include customizable buttons, inspiring and educating shoppers with recipes and grower spotlights.

“Fall is a time of transition, with consumers looking for new flavors and produce options,” shared Alex. “By promoting passion fruit as a year-round flavor, we aim to meet the demands of both retailers and consumers. Our new packaging is expected to generate increased interest and sales for retailers looking to capture the attention of shoppers during this festive time of year.”

Following the successful launch of their innovative passion fruit three-pack this summer, Frieda’s is now gearing up for the California season this fall and the Florida season this winter. Retailers can capture customer excitement for Passion Fruit this season, building buzz as trendsetters that consumers trust to deliver new and exciting flavors. It’s time to savor the sweetness of fall.

For more information about Frieda’s Branded Produce and their new three-pack of Passion Fruit, please visit www.friedas.com.

Los Alamitos, CA (July 2022) – As a family business, Frieda’s Branded Produce doesn’t play favorites. However, it’s hard to hide the excitement for passion fruit, named flavor of the year for 2022 by Food and Beverage flavor house, Monin.

Passion fruit is considered to be the largest berry of all berry-producing plants. An excellent communicator of ripeness, the passion fruit’s thick purple skin wrinkles when ripe. Under its expressive exterior are small, black, crunchy, edible seeds surrounded by a brightly colored pulp with a sweet and tart tropical flavor.

“We love to share our passion for our products, but it’s even more exciting when we see that the mainstream food industry has fallen in love too,” shared Cindy Sherman, director of marketing for Frieda’s Branded Produce. “Starbucks® addition of their Pineapple Passionfruit to their summer Refreshers® menu will introduce consumers to the vibrant flavor of this powerful berry.”

Traditionally used to make juices, passion fruit is this summer’s most versatile tropical flavor, elevating drinks, dressing up proteins and adding a burst of flavor to salads, grain bowls and smoothies. Like most tropical fruits, passion fruit shies away from cold climates, making it a powerful end-cap product for attention grabbing sales. Cross-promotionally, this fruit loves to be featured outside of the produce department with cocktail mixers and spirits, but also presents well within the produce department for consumers who simply want to enjoy the pulp with a spoon.

Passion fruit comes in many varieties. Frieda’s has tried them all and is most excited about the Florida grown Thailong variety, known to keep fresh longer, delivering a tasteful balance of tart and tropical flavors.

Call your Frieda’s account representative today for merchandising suggestions that drive higher traffic to your produce department and increase dollar ring and overall sales.

About Frieda’s Inc.

Frieda’s Specialty Produce has been inspiring new food experiences for friends, families and food lovers everywhere since 1962. From kiwifruit and dragon fruit to Stokes Purple® sweet potatoes and habanero peppers, Frieda’s has introduced more than 200 unique fruits and vegetables to the U.S. marketplace. Founded by produce industry trailblazer Dr. Frieda Rapoport Caplan, subject of the 2015 documentary “Fear No Fruit,” the family company is owned and operated by Frieda’s daughters, Karen Caplan and Jackie Caplan Wiggins, in Orange County, California. Find Frieda’s on Facebook, @FriedasProduce and Friedas.com. Inspire. Taste. Love.

LOS ALAMITOS, CA (April 2021) – After a year of distanced gatherings, Mom deserves the works this year! Since many shoppers skipped prepping for a traditional Sunday brunch with the entire family in 2020, give them something a little more festive this spring.

Make your store the crêpes destination this Mother’s Day. Add Frieda’s French-Style Crêpes to your berry case and merchandise the surrounding area with chocolate sauce, drizzles, preserves, nuts, and—of course—flowers! Or, inspire shoppers to take a savory spin and serve brunch-ready crêpes with a simple side of shaved watermelon radish, drizzled with a pink lemon vinaigrette. Tie it all in with a fresh Tikis™ drinking coconut, or a refreshing passion fruit mojito to wash it all down.

“As a (new) mother to a five-month-old, I think I’ve earned a day that’s all about me. I’m pretty excited to spend Mother’s Day being celebrated by my husband and, of course, eating something delicious,” says Alex Jackson Berkley, director of sales at Frieda’s Specialty Produce. “For special occasions like this, I love setting up a crêpe bar, complete with fruits, nuts, whipped cream, and all the fixings! This time I’ve got my eyes on these bright and festive vanilla cream-filled crêpes with blueberry sauce, berries & kumquats.

This year, it’s all about embracing togetherness. Call your Frieda’s account manager today for easy crêpe and fresh fruit merchandising solutions to make your shoppers’ celebrations all the more meaningful!

 

 

Los Alamitos, CA (January 2021) – Winter is here, and given the social restrictions necessitated by the global pandemic, some would say it is the winter of all winters. In fact, 63% of shoppers say they are unlikely to travel anytime soon1. So how can retailers help? Give shoppers the winter escape they crave by carrying a variety of specialty tropicals this season.

“For many shoppers, the trip to the grocery store is their only escape right now,” says Cindy Sherman, director of insights, marketing & innovation at Frieda’s. “It makes sense that shoppers would splurge on a latte at the coffee kiosk, spend a little extra time lingering over the cheese case and look for something new and different to try in the produce department, especially something that feels warm, exotic and adventurous.”

Exotic items like dragon fruit, passion fruit, young coconut, turmeric, and jackfruit are the perfect way to give shoppers the excitement they crave in a natural and healthy way. In fact, 41% of shoppers say enjoying exotic tropicals would help to make their lives more fun and interesting2. Frieda’s recommends using creative merchandising and a little flair to turn your tropicals table into a tiki-themed escape. Adorn displays with grass skirts, add tropical umbrellas to young coconuts, and merchandise red-skinned dragon fruit alongside for an inviting color break.

Make your produce department the escape that shoppers are looking for right now and give them a reason to spend a little more time exploring tropical fruit variety. Call your Frieda’s account manager today to help build the right tropical variety program for your stores, and for additional creative merchandising ideas.

Source:
1 Destination Analysts 1,200+ people survey, November 2020
2 C&R 1,000 person study, May 2020