ALEX JACKSON BERKLEY
Assistant Sales Manager
The granddaughter of Frieda’s Specialty Produce founder Dr. Frieda Rapoport Caplan and the eldest daughter of CEO Karen Caplan, Alex Jackson Berkley attended her first produce trade show in a stroller at age 2. Naturally, produce is in her blood.
Alex joined the company in 2011 after graduating from George Mason University, making Frieda’s a three-generation family-business success story. She started in Frieda’s marketing department, then moved into the sales department in 2014 as an account manager and was promoted to senior account manager a year later.
In 2014 Alex was accepted into the United Fresh Leadership Program Class 20, along with 11 other produce industry leaders. At 24, she was the youngest professional to graduate from the program. That same year, Alex earned a certificate of Produce Executive Development from Cornell University’s Food Industry Management Program.
Alex serves as a member of the Produce Marketing Association’s Women’s Fresh Perspectives Advisory Committee and was co-chair from 2015 to 2017. She also serves on the Board of Trustees of the Westerly School of Long Beach, a California K-8 non-denominational private school. While attending George Mason University, Alex also held a leadership position as president of the Alpha Phi Fraternity, for which she was recognized as Greek Woman of the Year in 2011.
A millennial foodie, Alex loves experimenting with new produce at home and traveling the world. She and her husband, Ben, live in Los Angeles.