Frieda’s Inc.: Going on 50!

Frieda’s turned 49 on Sunday! That means we are now beginning our 50th year in business! To kick off the start of this momentous year, we are doing a special giveaway for fans of our Facebook page, all month long! But, it’s a surprise! You will have to keep watching our Facebook page throughout the month so you don’t miss out. (Hint: there are lots of Golden Goodies and free prizes!)

Frieda Rapoport Caplan, 87, is the founder of Frieda’s Specialty Produce. She began the little company in 1962 at the Los Angeles Wholesale Produce Market, where she quickly gained a reputation for being open to buy and sell unusual fruits and veggies. Small growers of specialty crops flocked to her. Today, Frieda is a produce industry icon. Frieda is most famous for introducing the kiwifruit to U.S. supermarkets and as the first woman business owner in the U.S. produce industry.

Frieda’s two daughters, Karen Caplan and Jackie Caplan Wiggins, now own and operate the business and continue the legacy of changing the way America eats fruits and vegetables.

Want to know more about this amazing company? Read Karen’s blog: “What’s On Karen’s Plate” and visit us at!

Check out this short video for a special message from Frieda herself: