Building My Blue Zone

Recently I met Dan Buettner, the New York Times best-selling author and National Geographic writer of “The Blue Zones of Happiness.” I have since become fascinated with his discoveries for living a longer life. In case you aren’t aware, blue zones are regions of the world where people live much longer than average (usually to over 100). The term first appeared in the November 2015 National Geographic  magazine cover story "The Secrets of a Long Life," which Dan wrote.  He identified five geographic areas around the world where people live statistically longer: Okinawa (Japan); Continue Reading

Baby Kiwifruit

As you know, our company roots run very deep when it comes to Kiwifruit. It was back in 1962 that my mom, Frieda, was first introduced to the Chinese Gooseberry, which was then being commercially grown in New Zealand. She immediately imported her first shipment of about 240 boxes, but it took her more than four months to sell them. That’s how she discovered that Kiwifruit has a great shelf life! The next season, she suggested that the Kiwifruit growers produce some marketing materials to help educate the produce buyers … Continue reading

Have you heard about cloud computing?

Three years ago when my daughter Alex bought her Mac computer for college, my husband recommended she get a “back-up drive,” so she could save a copy of all her work, in case something happened to her computer. When I asked Alex about it, she said, “Yeah mom, I subscribed to Apple’s back-up service for less than $100 a year.” “But Alex, you need to get a back-up drive.” “No mom, I am going to just back it up to the cloud.” “The cloud?” Never gave it a second thought, … Continue reading

It’s National Apple Month

If you are not in the produce industry, you probably didn’t know that there is a National Apple Month. Actually, I just read that the U.S. Apple Association has made National Apple Month into a three-month promotion – September, October and November… I think that makes it an oxymoron! Regardless, having an apple month is a great way to communicate to consumers that freshly harvested apples are available. We are so spoiled here in the United States — almost all of our fruits and vegetables are available 12 months out … Continue reading

The Future of the Vegetable Seed Industry

Most of us probably don’t give a second thought to the vegetable seed industry, but I can tell you that in my business, seed companies are extremely important. There are trade groups, such as the American Seed Trade Association, and there are the big seed companies, like Syngenta, Monsanto and Nunhems. There are also niche seed companies such as Stokes Seeds, Paramount Seeds, Corona Seeds, Seedway, Seeds by Design and Siegers Seed Co. — just to name a few. I’ve mentioned before that I read some pretty crazy publications in … Continue reading