Pay It Forward

About four months ago, I received an email from my daughter Alex:
The son of a friend of a friend is a third-year medical student who has a one month rotation at our local Los Alamitos Hospital. Do you know of a place where he could rent a room for a month?
As I pondered the email, I thought to myself—I live by myself in a multi-bedroom home. I’ve had interns stay with me before. Should I open up my home to a complete stranger? After all, if my child were a third-year medical student and needed a place to stay, I would think it was awesome if a friendly family offered a rent-free home to stay in. It took me just a few minutes to decide to offer that Nathan stay at my house. We texted a couple Continue Reading

My trip to the Caribbean

Sometimes I just want to count my lucky stars. About 10 years ago, I met a wonderful couple, Bert and Veronique. Our children went to elementary school together and we have become close friends. Every couple of years, in celebration of her birthday, Veronique likes to gather a few of her close girlfriends to travel to a far away destination to rest, relax and enjoy each others company. This year, her chosen destination was St. Kitts, which is a small island country located in the Caribbean. So, last week, I … Continue reading

The continuing saga of how we find new products

One of the most frequently asked questions we get at Frieda’s is, “How do you find new products? Do you travel the world searching for new fruits and veggies?” In today’s digital world, we don’t always have to travel the globe to find something new. Sometimes it finds us. Here is the story behind our latest discovery. Willette, a friend of Frieda’s and mine, is a world-renowned theatrical producer (Twist is her latest musical) and world traveler. Last month she was in Paris dining at a restaurant called Passeig 53. … Continue reading

Make your produce last longer

You purchase fresh fruits and vegetables with the best intentions. You plan to use up all the lettuce, broccoli, and strawberries before your next shopping trip — before they become old, stinky and inedible in your refrigerator. And then, your week gets the best of you. All of a sudden, your fresh produce is rotting produce and you have to throw it out. I have a solution to this problem! It all started about 12 years ago when I was first introduced to Peakfresh bags. The company’s founders had developed … Continue reading

My quick trip to Berlin

I was heading to Berlin last weekend for Fruit Logistica — the largest produce trade show in the world. More than 2500 companies from 84 countries exhibited — only 35 from the United States. But on Sunday morning, I found out that my flight to London had been cancelled. I decided to make the most of it. I let American Express find me an alternative flight to Berlin, which bypassed the snow and ice in England. I would be leaving a full 24 hours later, but that allowed me to … Continue reading