What Happens When You Care For Yourself?

This past weekend, I attended TEDxRiceU, an independently organized TED event at Rice University in Houston, Texas. If you’re not aware, TED is a nonpartisan nonprofit started in 1984 and devoted to spreading ideas, usually in the form of short, powerful talks. Smaller, local events have sprung up all over the country as the TED organization shares its name and guidelines so others can put on TED-type talks, each of which is called a “TEDx.” Why did I go to TEDxRiceU? My friend Lisa Helfman was one of the speakers. Lisa’s day job is as Continue Reading

I stand corrected

I wrote a blog post in March 2012 entitled “Don’t believe everything you read on the Internet,” and there have been a lot of comments left on the post. So many comments, in fact, I feel it’s appropriate to respond. As you can see in the blog post, several friends asked me whether or not it was a good idea to wash their strawberries in a water and vinegar solution in order to prevent mold. I had never heard of that method, so I contacted a respected colleague who has … Continue reading

The Sugar Beet Festival comes to Los Alamitos

I grew up in a small town in Orange County called Los Alamitos. My parents purchased their first house there, 55 years ago, and my mom Frieda still lives in the same two-story home today. Coincidentally, when our company outgrew our downtown Los Angeles warehouse, the best location we found was right here in my hometown! So, 19 years ago this week, we moved Frieda’s, Inc. to Los Alamitos, California. Tomorrow, Los Alamitos will be hosting the first ever Orange County Sugar Beet Festival. As it turns out, Los Alamitos … Continue reading

Summer Salad Ideas

This past weekend, I invited a few of my long-time girlfriends over for dinner. One of my friends doesn’t eat fish, so instead of figuring out which protein to use, I decided to skip the protein and make a vegetarian dinner. Everyone ended up loving it! Try these easy recipes for 4th of July, or any time you are entertaining this summer. First, I made Caprese Salad with Heirloom Tomatoes. I thickly sliced the tomatoes and layered them between thick slices of BelGioioso Fresh Mozzarella and fresh basil leaves. Then, … Continue reading