Building My Blue Zone

Recently I met Dan Buettner, the New York Times best-selling author and National Geographic writer of “The Blue Zones of Happiness.” I have since become fascinated with his discoveries for living a longer life. In case you aren’t aware, blue zones are regions of the world where people live much longer than average (usually to over 100). The term first appeared in the November 2015 National Geographic  magazine cover story "The Secrets of a Long Life," which Dan wrote.  He identified five geographic areas around the world where people live statistically longer: Okinawa (Japan); Continue Reading

The Importance of ‘The Last 10 Yards’

Last week I learned a new produce term, “the last 10 yards.” One of my produce colleagues and I sit on the advisory board of a start-up produce company, and we were advising the owners about the ins and outs of the produce industry. We were talking about how to get sales of their new product and how challenging it can be. And that’s when my friend said, “It is all about the last 10 yards.” He was referring to the fact that you can sell your product or idea … Continue reading

The Newest Thing With Cauliflower

I’m guessing you might think of Cauliflower as kind of a boring, white vegetable that is smelly when you cook it. But things have changed. First of all—have seen all the fabulous colors of Cauliflower? Purple, green, and orange! And then there is the distant cousin, Romanesco, which is actually its own vegetable, although it resembles a Cauliflower…kind of. Although we have been selling baby Cauliflower since the 1980s, you can now find miniature versions of it and Romanesco at farmers markets, upscale supermarkets, and restaurants.   During one of … Continue reading