What Happens When You Care For Yourself?

This past weekend, I attended TEDxRiceU, an independently organized TED event at Rice University in Houston, Texas. If you’re not aware, TED is a nonpartisan nonprofit started in 1984 and devoted to spreading ideas, usually in the form of short, powerful talks. Smaller, local events have sprung up all over the country as the TED organization shares its name and guidelines so others can put on TED-type talks, each of which is called a “TEDx.” Why did I go to TEDxRiceU? My friend Lisa Helfman was one of the speakers. Lisa’s day job is as Continue Reading

Food as Medicine

Last month, as I sat at an industry luncheon, I prepared to hear my friend Marty make a few remarks. During this particular luncheon, our industry comes together to support the City of Hope, an amazing local, world-renowned research hospital that has pioneered bone marrow transplants and a host of other cutting-edge cancer treatments. Marty sells mushrooms for a living. I’m a little partial to mushrooms, as that is the first product that my mother, Frieda, sold when she entered the produce business in 1956. So, I was pleasantly surprised … Continue reading

Dragon Fruit Season Is Here

I think it’s time to proclaim 2014 as “The Year of the Dragon Fruit.” It’s been 20 years since we first introduced Pitaya (also known as “Pitahaya”). Yes, that’s what Dragon Fruit was called 20 years ago, and we sold the first fruit. Dragon Fruit is native to Mexico and is the fruit of several types of cactus (Hylocereus is the official genus). I have visited Dragon Fruit plantings, most recently in Israel earlier this year. They are beautiful and green. When the fruit is in season, the bright-colored fruits … Continue reading