Starting My Plant-Based New Year

Do you make New Year’s resolutions? Well, I don’t. I’ve found that if I make radical lifestyle resolutions on January 1, I get frustrated with my progress and eventually give up on them. I know I’m not alone. However, I did make a lifestyle decision that coincided with this new year. And that is, I decided to only consume a plant-based diet. No meat, dairy, eggs. Only plants (veggies, fruits and nuts). If you have been reading my blog for a while, then you will recall that I became vegan a few years ago. You can read about it here and here. What started out as Continue Reading

Food as Medicine

Last month, as I sat at an industry luncheon, I prepared to hear my friend Marty make a few remarks. During this particular luncheon, our industry comes together to support the City of Hope, an amazing local, world-renowned research hospital that has pioneered bone marrow transplants and a host of other cutting-edge cancer treatments. Marty sells mushrooms for a living. I’m a little partial to mushrooms, as that is the first product that my mother, Frieda, sold when she entered the produce business in 1956. So, I was pleasantly surprised … Continue reading

Dragon Fruit Season Is Here

I think it’s time to proclaim 2014 as “The Year of the Dragon Fruit.” It’s been 20 years since we first introduced Pitaya (also known as “Pitahaya”). Yes, that’s what Dragon Fruit was called 20 years ago, and we sold the first fruit. Dragon Fruit is native to Mexico and is the fruit of several types of cactus (Hylocereus is the official genus). I have visited Dragon Fruit plantings, most recently in Israel earlier this year. They are beautiful and green. When the fruit is in season, the bright-colored fruits … Continue reading