Why Do Good Deeds?

A few weeks ago, I was having coffee with a friend, and she said to me, “I sure hope all these good deeds I am doing come back to me in good karma in the future.” I was kind of puzzled by that comment because I think it’s important to be authentic when you do good deeds, not because you hope you will get something for doing them. That is the essence of being authentic: Doing good because it’s the right thing to do. Have you ever done that? You see someone who would benefit from your help, whether it is helping them unload their grocery cart at the checkout (because that giant bottle of water looks a bit too heavy for them to lift themselves), or giving some money or food to a homeless person. Have you helped a fellow businessperson Continue Reading

Sleepless in South Africa

Last week, I had the great fortune to travel to Capetown, South Africa. I was invited to speak about marketing fresh citrus in the United States to Summer Citrus from South Africa, a collaborative of a large group of South African citrus growers, along with importers, government agencies, and a few retailers. My total in-flight time was 24 hours, plus an eight-hour layover in Dubai. With South Africa being nine hours ahead of California and my long journey in mind, I decided to arrive a few days early to adjust … Continue reading

My Fear of Hot Yoga

I’ve always had a fear of hot yoga. Over the years, I’ve had friends tell me how amazing it is to do yoga in a room with a temperature over 100 degrees. I’m pretty sure my fear came from hearing that the instructor locks the door and you cannot leave during class, even if you are overheating. At least that’s what I recall hearing. Actually hot yoga, sometimes known as “Bikram yoga,” isn’t only about the temperature; it’s also about humidity. In some practices, it is an attempt to duplicate … Continue reading

Women Inspired

On Tuesday evening, I found myself trekking into Westwood, 37 miles away from my house, through the infamous Southern California traffic, to attend a roundtable at UCLA. It was hosted by the deans of the UCLA Anderson School of Management and the USC Annenberg School for Communication and Journalism. Was sitting in traffic for an hour and a half worth it? Absolutely. Judy Olian, Ph.D., is dean of UCLA Anderson School, and Willow Bay is the dean of the USC Annenberg School. Even with their well-known crosstown rivalry, they came … Continue reading

“Home” Base

This past weekend, I participated in my second “Race on the Base,” a community event here in Los Alamitos—where I grew up and where Frieda’s is based. The event on the Joint Forces Training Base is well known for its reverse triathlon race, 5K walk/run, and 10K run. Organizers added an evening fun run for kids on the night before a couple of years ago. Triathlon competitors run and ride their bikes on the actual airfield and swim in the Aquatics Training Center. When I was in Stockholm, Sweden, in … Continue reading