Intel Features Frieda’s

Our president and CEO Karen and our company were featured on Intel’s #SheOwnsIt series which spotlights women small business owners and their journey of success.

“It is an absolute requirement to be fearless when you run a business. Sometimes you’re going in a direction no one else has been before. And the leader has to be leading the charge.”

And we’d follow her anywhere.

The Ultimate Purple Sweet Potato Guide

Demystifying different types of purple-fleshed sweet potatoes, one tuber at a time


There is no doubt that purple sweet potatoes have gained popularity over the past year. But not all varieties of purple sweet potatoes are created equal.

Oh yes, there is more than just ONE purple sweet potato variety!

The three main types of purple flesh sweet potatoes consumed in the U.S. are Stokes Purple® sweet potatoes, Okinawan sweet potatoes, and Ube (pronounced OO-beh). Consumers—and even food writers—often confuse these three because of skin or flesh color, different names, and even because the Internet shows confusing images. As a matter of fact, one of them is not even a sweet potato at all but a true yam. (And no, a yam is not the same as a sweet potato either, but that’s a whole other story.)

Follow us down the purple trail, friends.

Stokes Purple® Sweet Potatoes

Born in the USA, Stokes Purple® sweet potatoes originated in Stokes County, North Carolina. They’re now grown commercially in the perfectly sandy soil of central California. Available from late August through early to late spring, these sweet potatoes have purple-tinted skin with bold purple flesh that intensifies when cooked.


Stokes Purple® sweet potatoes have a drier, denser texture, and better-balanced sweetness than their orange counterparts. A good source of vitamin C, Stokes Purple® has the most anthocyanins, the antioxidant compound in the purple pigments, of all three purple sweet potatoes.

Frieda's Specialty Produce - Stokes Purple Sweet Potato Mash

Because of their gorgeous color inside and out, Stokes Purple® sweet potatoes are often mistakenly identified as either Okinawan sweet potatoes or worse, ube.

Okinawan Sweet Potatoes

The origin of the Okinawan sweet potato reads like an adventure novel. Believed to have come from Aztec South America with the Spaniards to the Philippines and China in the 1490s, the plant did not reach Japan until the 1600s. The initial planting was in Okinawa, the southern island of Japan, before they were cultivated all over Japan. Eventually, these purple tubers ended up in Hawaii and became a part of the native menu, where they are also known as “Hawaiian sweet potatoes.”

Frieda's Specialty Produce - Okinawan Sweet Potatoes

Beige on the outside and lavender-purple on the inside, these purple sweet potatoes are grown in Hawaii for the U.S. market. Blue-ish purple once cooked, they have a delicate, slightly sweet taste and a creamy texture that is on the starchy side.

Food52 - Purple Sweet Potato and Haupia Pie

Photo: Food52 – Purple Sweet Potato and Haupia Pie

Because Okinawan sweet potatoes originated from Japan, they’re often confused with Japanese sweet potato (also known as Murasaki sweet potato). It doesn’t help matters that the Japanese sweet potato variety has reddish-purple skin too, but the flesh is actually off-white to cream-colored. You know that reddish-purple potato emoji on your phone? 🍠 This is a Japanese sweet potato!

Instagrammer @MackAnneCheese captures Stokes Purple® and Japanese/Murasaki side-by-side here.

Ube (Purple Yam)

Ube is having a moment right now as dark purple donuts (made famous by Manila Social Club in New York City) and purple ice cream pop up everywhere. Also known as a purple yam, ube is a staple of the Filipino kitchen and is well loved all over Asia as a dessert ingredient for its sweet and nutty flavor.

With all the attention on ube comes the confusion about this elusive yam. (Yes, a true yam!)

First of all, ube is rarely available fresh in the U.S. Many people would say that they indeed have bought some “ube,” but photographic proof usually shows they’ve bought either Stokes Purple® or Okinawan sweet potatoes, or sometimes even taro root.

This, folks, is a fresh ube.

Frieda's Specialty Produce - Ube

Blame it on the over-eager Internet! Search for an image of ube yourself and you’ll understand the conundrum. Only when you search for ube’s botanical name of Dioscorea alata will you find ube’s true form: a tuber with brown, bark-like skin and flesh that ranges from white with purple specks to lilac.

Now, the ube that is used widely comes as a jam (Ube Halaya) or in a powder, extract, or frozen form. It turns out that preparing these true yams is labor intensive and that is why they’re commonly available in processed form.


Let’s recap what we’ve learned so far.

Stokes Purple®OkinawanUbe
Stokes Purple®OkinawanUbe
Skin colorPurpleBeigeBrown, bark-like
Flesh colorPurpleLavender-purpleWhite with purple specks to lilac
Native toCalifornia/North CarolinaHawaii/JapanPhilippines/Asia
AvailabilitySeptember through AprilYear-roundNot widely available fresh, but as a jam, powder, extract, or frozen

And remember, Murasaki or Japanese sweet potatoes 🍠 are only purple ON THE OUTSIDE!

Now, go forth and explore all the majesty of purple sweet potatoes!















Warm and Cozy with Mulling Spices

Ahh. The warm scent of cloves, allspice and cinnamon. Cooking with these spices fills up a room with a lovely, comforting aroma that always reminds me of the holidays. There’s no better time to brew up some hot mulled cider!

To make mulled cider or mulled wine, you can use any blend of spices you like, but typically, mulling spices include cloves, allspice, cinnamon and orange peel. Frieda’s mulling spices made it easy for you and pack all of the spices into a 3-ounce bag, ready to go.

Frieda's Specialty Produce - Mulled Cider

The ratio of spice to juice is about 1/4 to 1/3 cup of spice to a half-gallon of juice. I didn’t have cheesecloth handy to make a spice sachet, so I just put the loose spices right into the pot with the juice.

Frieda's Specialty Produce - Mulled Cider

I heated the cider in my slow cooker for 2 hours on low. The house smelled fabulous!

Frieda's Specialty Produce - Mulled Cider

I just strained the juice to serve. I also strained the remaining cider and refrigerated it for later enjoyment.

Frieda's Specialty Produce - Mulled Cider

Frieda's Specialty Produce - Mulled Cider

Yum! If I had cinnamon sticks handy, they would have been perfect in these glasses with a wedge of orange or lemon. The perfect warming winter drink! (If you are feeling more naughty than nice, you can always add a splash of brandy to your mulled cider for a little extra warmth…)

Frieda's Specialty Produce - Mulled Cider


– Hazel



Sweet & Spicy: 10 Ways to Use Crystallized Ginger

You’ve probably passed by this item thousands of times in your supermarket’s produce department or baking aisle. Crystallized ginger – dried slices of natural ginger root, cured and coated in sugar. It sure sounds nice, but what do you use it for? Here we have 10 great ideas for putting this sweet, spicy and comforting ingredient to work in your kitchen:

1. Chop and add to batter for cookies, such as ginger snaps, or quick breads like gingerbread, orange bread or banana bread.

2. Chop and add to at pan with butter, fresh lemon juice and sliced green onions in a saucepan. Heat until melted and spoon over hot rice and serve with chicken or fish.

3. Finely chop and use as a finishing touch on apple pie a la mode or a whipped cream-topped brownie.

4. Chop and combine with nuts, brown sugar and spices for a baked apple or pear filling.

5. Roughly chop and add to a stir-fry for a sweet and spicy bite.

6. Dip pieces in melted chocolate. Let cool and serve as a special after dinner treat.

7. Roughly chop and add to water and sugar mixture to make ginger-infused simple syrup. Strain before adding to drinks, such as iced tea.

8. Finely chop and sprinkle into fruit salad for a spicy, zesty flavor lift.

9. Finely chop and add to a homemade cranberry sauce with orange zest.

10. Just snack on this sweet treat right out of the package. Crystallized ginger is especially helpful for calming the stomach while traveling.

Can’t have enough? Here are some more simple recipes: