Earlier this week I was invited to speak to a group of about 20 female attorneys from a leading global law firm. My topic: Resilience. (The other two speakers covered mentoring and negotiating.)

At first I was a bit perplexed as to why I was asked to speak on this topic, but after thinking about it, I realized that I actually am a bit of an expert of the subject. Here is why I say that: Just read my blog posts each week—I often talk about obstacles and challenges I have faced, and how I work my way through them. I think that is resilience.

When I started my remarks to the group, I started by saying, “You might think my success in life is due to me being lucky during my life.” I gave a little background on me and my company. You know the story—mom started our company 60 years ago. She introduced the kiwifruit to American consumers. I took over at age 30. I’m now living with the love of my life and am living happily ever after.

Then I spent the next 15 minutes recounting a few of the business happenings and personal challenges I have faced in my “lucky life.”

In 1993, while I was away on a business trip, we had an ammonia leak in our refrigerated warehouse and lost our entire inventory of produce (over $1 million). Fortunately, we were able to evacuate the building promptly so no one was injured, and our insurance policy covered our loss 100%. However, during the two days we were recovering and replacing our inventory, our competitor called one of our biggest clients and told them we went out of business! We lost that client’s business permanently. Lucky?

A few years later, one of our largest clients did a dramatic pivot in their purchasing patterns (without warning) and we lost about 35% of our business volume overnight. We lost millions of dollars over the next couple of years as I attempted to “right size” our business. Lucky?

And then in my personal life, I shared that I have been married and divorced three times. Lucky?

It was a difficult journey, but I finally concluded that it was better I not ever marry again and live the rest of my life as a single woman. Of course, about two-and-a-half years ago, I had our annual dinner with my longtime business friend (who was also single after his wife of 47 years passed away). Our annual “catch up” dinner ended with a (surprise) kiss and we have been together ever since, living our lives together, as if we are married (but we are not).

Those three stories are just a few of my experiences I chose to share. And I then divulged to the group how I got through it all:

“Focus on that which you have control over.”

Instead of having a pity-party for myself each and every time I had a monumentally difficult situation, I would review the following thoughts in my head:

  1. Do I want to be liked or do I want to be respected?It took me a while to understand and accept that being respected was most important. I could not win a popularity contest and be a successful business owner.
  2. How I do anything is how I do everything. My business coach pointed out some bad habits I had developed. Because I am willing to honestly be introspective, I realized that my bad habits in my business life were the same bad habits I had developed in my personal life. It took a lot of courage to admit this, but once I did, I found myself repeating this to both myself and to others as a reminder. How I do any ANYTHING is how I do EVERYTHING.
  3. I ask myself in difficult situations: What is the worst that can happen? Literally, I go to the worst place in my head. For example, when my partner Jack was diagnosed with melanoma cancer 18 months ago, I went to the worst place. And the worst place was: Jack would die tomorrow. I would be alone. Where would I live? Of course, Jack is alive and well and thriving, but thinking about the “worst” place forced me to realize how ridiculous my fears were. And going to the extreme really can be a wake-up call that the reality will likely be significantly more positive.

So, as I finished up my presentation, I asked for questions or comments. One of the more senior leaders present said this, “We are so lucky to have Karen talk with us today. She is living proof that the smile you see on a successful business person’s face does not mean everything is perfect. It shows you that we all have challenges that we work through every day. And we get through them. Even if at the moment they seem daunting and impossible, we get through them.

Yes, Karen showed us how to focus on that which we have control over. She showed us the face of resilience.”

So, the next time you are facing a difficult situation, whether at work or at home, consider these thoughts:

Be resilient!

Karen

Home for the holidays? Us too!

With Thanksgiving just a few weeks away, you’re probably wondering what the holidays will look like this year—so are we! Celebrating the holidays may look quite a bit different, but that doesn’t mean they can’t be just as special—in fact, there has never been a better time to throw out the old (traditions) and ring in the new! Read on to find bold, stress-free, and responsible ways to add your own unique spin to the holidays.

See You on the Other Side (of the Screen)

If there’s one thing we’ve embraced this year, it’s simplicity. While nothing compares to seeing your friends’ smiling faces in person, a virtual Thanksgiving may just be the next best thing. Not only do you get to invite as many people you want, but it’s also the perfect way to catch up with people who you wouldn’t ordinarily be able to see over the holidays … minus all the stress!

Invite your friends, pick a date, choose your favorite virtual platform, set up an online doc with a meal plan and grocery list for everyone to see, and then on the chosen day, prep and cook together, if you have the time, or set a time for everyone to log in and enjoy together (virtually, of course). A great way to get ahead of menu planning is by researching what’s local and seasonal and take it from there. This year, the rules just don’t count.

We recommend shaking up the classics and giving them a vibrant upgrade, like this Hearty Stokes Purple® sweet potato and cipolline onion breadless stuffing, or a Creamy Stokes Purple® sweet potato soup which not only keeps the menu light and easy, but is also bright and festive!

 

And what are the holidays without a little liquid celebration? Try a citrusy Kumquat Ginger Smash or the heady Passion Fruit Mojito, and the fortifying Rainbow Carrot, Turmeric, Ginger, and Blood Orange Juice—delicious with or without alcohol!

 

(Socially Distanced) Sugar Rush

If a full menu sounds like too much, why not keep it simple and skip straight to dessert? Host your very own virtual bake off, and while there may not be any Great British Bake Off grand-prize winner, where there’s pie, everyone’s a winner. We highly recommend the no-sweat, easy-peasy Frieda’s Stokes Purple® sweet potato pie with fluffy maple whipped cream for a fun, modern twist on a classic Thanksgiving favorite.

Not a pie person? Try these Stokes Purple® sweet potato dark chocolate coconut cups, which are a great way to exercise portion control and restraint (even though you may not want to!). Plus, they pack a nutritional punch with Vitamin C, fiber and antioxidants, which is something we all could use right about now. Not convinced? Read all about the nutritional punch these purple sweet potatoes pack here.

 

The Great Friendsgiving Drop-Off

Still want a big meal without all the leftovers and hard work? A door drop-off is just what you need. Divide up the menu and have all your friends cook one (or several) of their favorite dishes, divide up the portions, and drop them off at each other’s door—the perfect way to get your fill of sweet, savory, and of course easy!

Looking for inspiration? Try these Hasselback Stokes purple® sweet potato with ginger turmeric glaze, easy to make and transport! Pro tip: Make a double batch of the glaze and save the leftover for spreading on toast or adding zippy flavor to roasted vegetables. If you’re looking for something a little more comforting, try making a batch of these Stokes Purple® sweet potato biscuits with maple butter glaze, a deliciously cozy and easily transportable dish to drop off to friends and family. They’re perfect to pair with your Thanksgiving spread or enjoy in the morning before the big feast begins.

Would it even be 2020 if we didn’t mention the year’s biggest vegetarian food trend … the cauliflower? This multicolored cruciferous veggie is not only delicious, but also extremely versatile and easy to cook, especially our Whole roasted colored cauliflower with salsa verde or the incredibly breathtaking (tasting?) Whole roasted purple cauliflower with a romesco sauce…*chefs kiss*

Pro tip: If you decide to make the turkey, make sure you take into account food allergies and restrictions.

 

Charcuterie Board Banksy

Kick your virtual happy hour up a notch and add an element of creativity with a fun charcuterie board contest. A charcuterie board is typically filled with cured meats, cheeses, veggies, dried fruit, nuts, and crackers, but since we’ve done away with the rules, add whatever you want!

Start by defining a theme—rainbows, desserts or good old Thanksgiving foods are a few easy options- appoint a judge (preferably one who can’t be bought with yummy treats) and then get ready to get competitive! If you’ve got your eye on the prize, then amp up the drama with fresh dragon fruit, kiwi berries, finger limes, kumquats, rambutan and watermelon radishes to not only set your board apart, but also add bright and festive pops of color.

 

So Close, But Just Far Enough

If nothing can replace the feeling of actually being together, host a small and socially distanced gathering in your backyard with a potluck style spread. Set up an outdoor projector, watch some movies and have a small fire going, and let your guests graze on hummus and crudités, assorted skewers, Stokes Purple® sweet potato crostini with goat cheese, slices of our Winter Citrus Tart that hits all the right notes of sweet and tart, and cozy up with a mug of Golden Milk Turmeric Chai, or a nourishing Ginger and Turmeric Sipping Broth that feels like a hug in a mug.

Sure, this might not feel like your typical Friendsgiving dinner, sharing drinks and dishes—and the occasional drama—but it’s still worth celebrating. The celebrations may require putting in a little more effort than years past, but don’t let that stop you from reaching out—whether that’s 6 feet or 600 miles apart.

Wishing you all a safe, yummy, and inspiring Holiday season!

 

Los Alamitos, CA (September 2020) – October 1 marks the 43rd annual World Vegetarian Day. World Vegetarian Day was started in 1977 and serves to kick off Vegetarian Awareness Month, a month-long celebration of plant-based foods.

More and more people are embracing a plant-based lifestyle, and the emergence of COVID-19 has only accelerated that movement. Healthy, plant-based eating is fast emerging as a way for shoppers to feel in control of their health, while also giving their bodies the best chance of fighting off disease. According to IRI, fresh produce sales are up over 10% compared to last year, versus flat growth at the start of the pandemic1.

“The pandemic has resulted in what we like to call a ‘health trigger moment,” which is the point where consumers start to rethink their approach to diet and lifestyle. Right now consumers are making shifts in how they eat fueled by the quest for immunity, which is why World Vegetarian Month is the perfect opportunity to plug into the immunity-boosting benefits produce shoppers are looking for,” says Cindy Sherman, director of marketing & insights at Frieda’s.

How can your produce department capitalize on this movement and capture the shoppers’ attention? We suggest focusing on plant-based, immunity-boosting items, including the  Stokes Purple® Sweet Potatoes (with almost 4 times the vitamin C of an orange sweet potato); Turmeric, known for its immunity-boosting, inflammation-fighting properties; and Ginger with its antioxidant, antimicrobial, and anti-inflammatory properties.

This World Vegetarian Day, be sure to have the fruit and vegetable variety shoppers are seeking for their health and wellness. Call your Frieda’s account manager today for ideas on how to make your store a vegetarian destination all month long!

Source:
1IRI, 210 Analytics, Produce Marketing Association data 8/23/20

 

About Frieda’s Inc.
Frieda’s Specialty Produce has been inspiring new food experiences for friends, families, and food lovers everywhere since 1962. From kiwifruit and dragon fruit to Stokes Purple® sweet potatoes and habanero peppers, Frieda’s has introduced more than 200 unique fruits and vegetables to the U.S. marketplace. Founded by produce industry trailblazer Dr. Frieda Rapoport Caplan, subject of the 2015 documentary “Fear No Fruit,” the family company is owned and operated by Frieda’s daughters, Karen Caplan and Jackie Caplan Wiggins, in Orange County, California. Find Frieda’s on Facebook, @FriedasProduce, and Friedas.com. Inspire. Taste. Love.