gooseberries & gumption
Grace, stick-to-itiveness, and a desire to do the right thing made our late, trailblazing founder as unique as the produce she sold. When Frieda first introduced the Chinese Gooseberry to the U.S. in 1962 people thought she was crazy. With a nod to the fuzzy bird from New Zealand she renamed it the “Kiwifruit,” and the rest they say is history. You can now find Kiwifruit in almost every supermarket, along with countless other exotic fruits and vegetables Frieda’s has introduced over the years. To learn more about how we’ve helped transform American cuisine, check out our documentary.