inspiring new food experiences inspiring new food experiences

Our Mission

Inspiring Colorful, Healthy, Delicious Eating

Move over apples, oranges and bananas… the world is full fruits and veggies that go way beyond the basic, and we are the team that finds colorful, healthy, and delicious produce that tempts the taste buds and unlocks superfood powers. Whether you are a culinary expert, foodie, or picky eater; our branded produce creates the fun-yet-surprising food experiences that inspire your everyday life.

Cheers to new flavors Cheers to new flavors


Eating that routine, soggy morning cereal is so… meh. Normal is boring. Your meals are begging for something new. That’s where we come in. We change the answer to “What should I eat?” by showing you exciting, fun ways to eat with all of your senses.

Now, what does that look like, you say? Shake up your next meal with colorful, new additions that tantalize the taste buds. Scroll through our recipes and find inspiration in creating new dishes for your next dinner party (or Instagram post, and make sure to tag us @friedasproduce) that will have people asking, “What is that? Can I have seconds? Can you share your recipe?” So go ahead, add that passionfruit into your mojito, sautéed Stokes Purple® Sweet Potatoes into your frittata and fresh Organic Mighty Gold® Turmeric into your smoothie.

Healthy Healthy


Unique, colorful fruits and veggies bring a little extra “oomph” to your healthy habits, and living better starts with eating better. Antioxidants, phytonutrients, pre-biotics, and so much more – there are so many ways that fruits and veggies build better, healthier bodies and help fight against free radical damage.

Add a new, healthy kick to your dinner table with show-stoppers like Hasselback Stokes Purple® Sweet Potatoes with a Ginger Turmeric Glaze or Spring Frisée Salad with Mandarinquat Dressing .



Life is meant for riding in the flavor fast lane, not sitting in bumper-to-bumper traffic of mundaneness. We take the higher road with sourcing our branded produce so you hit every taste sensation: sticky, silky, sweet, savory, tart, sour. Don’t be afraid to grab that spikey fruit (think kiwano) or long-haired Rambas® Rambutans and take your mouth on a ticket-free trip to other-worldly flavors. Go beyond the boundaries of “normal” and reach for something new, and maybe even weird because it might just become a new, delicious favorite.

Our Story