Los Alamitos, CA(September 2019) – Excite shoppers throughout October with Frieda’s Spooky Foods promotion! There is no better time than Halloween All Hallows Eve’ to display some of Frieda’s most unique items to inspire shoppers and their kids to try something new in the produce department.
Build a display highlighting spooky foods such as Frieda’s jackfruit, Kiwano®, rambutan, blood oranges and red dragon fruit together. Dial up the fun by carving spooky faces into apples, Kiwanos® or blood oranges and giving shoppers a healthy way of celebrating the holiday. Don’t forget to add festive decorations from other departments to help to create the full Halloween effect.
“Our clients love this promotion, so every year we are dedicated to finding the best-quality items to help create a Halloween produce set,” says Frieda’s Director of Procurement Allen DeMo. “Take, for example, our jackfruit. This year we have partnered with an amazing grower who is supplying us with the highest-quality, GLOBALG.A.P.-certified and best-tasting jackfruit.”
Make the produce department a destination this Halloween by ordering up on fruits and vegetables that will give your shoppers something to howl about. Your Frieda’s account manager will help you curate the perfect Spooky Foods display to drive incremental sales this October.
About Frieda’s Inc.
Frieda’s Specialty Produce has been inspiring new food experiences for friends, families and food lovers everywhere since 1962. From kiwifruit and dragon fruit to Stokes Purple® sweet potatoes and habanero peppers, Frieda’s has introduced more than 200 unique fruits and vegetables to the U.S. marketplace. Founded by produce industry trailblazer Dr. Frieda Rapoport Caplan, subject of the 2015 documentary “Fear No Fruit,” the family company is owned and operated by Frieda’s daughters, Karen Caplan and Jackie Caplan Wiggins, in Orange County, California. Find Frieda’s on Facebook, @FriedasProduce and Friedas.com. Inspire. Taste. Love.
Los Alamitos, CA(August 2019) – To help create additional display space and make merchandising easy for grocers and shoppers, Frieda’s will be offering new, easy-to-assemble shippers just in time for the holiday season.
Starting in October, Frieda’s will offer two holiday shippers: a 3-tiered unit to display multiple holiday items and a high-graphic display-bin for merchandising Stokes Purple® Sweet Potatoes. The 3-tiered display creates a one-stop, trade-up center for consumers. The high-graphic bin highlights Frieda’s seasonal favorite Stokes Purple® sweet potato pie with maple whipped cream, prompting shoppers to stop and take a picture of the ingredient list, thus eliminating the need for tear pads. Both shippers will be offered free of charge with clients’ holiday orders.
Popular products that display well with the shippers and are trending with consumers include destination items like Stokes Purple® sweet potatoes, colored cauliflower and Sunchokes®, as well as flavorful cooking essentials such as Meyer lemons, Cipollini onions and shallots.
To increase your stores’ sales, contact Frieda’s now to pre-book your orders for the new holiday shippers, with shipments starting in early October.
About Frieda’s Inc.
Frieda’s Specialty Produce has been inspiring new food experiences for friends, families and food lovers everywhere since 1962. From kiwifruit and dragon fruit to Stokes Purple® sweet potatoes and habanero peppers, Frieda’s has introduced more than 200 unique fruits and vegetables to the U.S. marketplace. Founded by produce industry trailblazer Dr. Frieda Rapoport Caplan, subject of the 2015 documentary “Fear No Fruit,” the family company is owned and operated by Frieda’s daughters, Karen Caplan and Jackie Caplan Wiggins, in Orange County, California. Find Frieda’s on Facebook, @FriedasProduce and Friedas.com. Inspire. Taste. Love.
Los Alamitos, CA(August 2019) – This holiday season consumers are looking to elevate their cooking by using the best, highest quality ingredients, especially when entertaining. And, they are willing to spend more to get it. In fact, 69 percent of consumers think it is worth to splurge on better ingredients during the holidays, especially when it comes to produce*.
“Based on our research, we have found that people are willing to trade up to new, on-trend produce, especially when they are entertaining” says Alex Berkley, director of sales for Frieda’s. “And what better time than the holidays to give shoppers the in-season products they crave like Stokes Purple® sweet potatoes, cipollini onions, shallots and Meyer lemons,” says Berkley. According to the study, 59 percent of shoppers are likely to trade-up to Meyer Lemons instead of regular lemons and 52 percent of shoppers are likely to trade-up to Stokes Purple® sweet potatoes versus regular sweet potatoes*.
Merchandising on-trend, higher value produce next to their every-day counterparts is a great way to give shoppers the variety they seek. This is also a great way to gain incremental sales in categories where low margin traffic-driving produce items can impact the bottom line during the holiday season.
To help create incremental display space and make merchandising easy for grocers and shoppers, Frieda’s will be offering new, easy-to-set-up shippers just in time for holiday. Starting in October, we will have our new 3-tier and display-bin shippers available. The 3-tier display is great way to create a one-stop, trade-up center for consumers that will surely cause them to stop and shop. The display-bin shipper will highlight Frieda’s seasonal favorite Stokes Purple® sweet potato pie with maple whipped cream, prompting shoppers to stop and take a picture of the recipe, thus eliminating the need for tear pads.
The Holidays are on our minds too so call your Frieda’s account manager today to pre-book.
**C+R research, 2019
About Frieda’s Inc.
Frieda’s Specialty Produce has been inspiring new food experiences for friends, families, and food lovers everywhere since 1962. From kiwifruit and dragon fruit to Stokes Purple® sweet potatoes and habanero peppers, Frieda’s has introduced more than 200 unique fruits and vegetables to the U.S. marketplace. Founded by produce industry trailblazer Dr. Frieda Rapoport Caplan, subject of the 2015 documentary “Fear No Fruit,” the family company is owned and operated by Frieda’s daughters, Karen Caplan and Jackie Caplan Wiggins, in Orange County, California. Find Frieda’s on Facebook, @FriedasProduce and Friedas.com. Inspire. Taste. Love.
