Los Alamitos, CA (December 2019) – Winter is around the corner, which means that shoppers will be looking to discover new seasonal citrus favorites for an extra boost of vitamin C. This year, Frieda’s will be offering new grab-n-go citrus pouches for two new items: mandarinquats and lemonade lemons.
“Our data shows that the Frieda’s brand means something to shoppers and helps to get them over the hump of trying a something new,” says Cindy Sherman, director of marketing and innovation at Frieda’s. “Because some of these items can be intimidating, we like to help them get ideas on how to enjoy our products. Using our packaging to educate makes it easy and convenient for shoppers!”
For instance, mandarinquats are a hybrid of two favorites—mandarins and kumquats—and Frieda’s encourages shoppers to use these small fruits to add a punch of citrus flavor to any dish. Frieda’s lemonade lemons are delightfully sweet, so we recommend eating them as is, peel and all, or adding them to your favorite drinks.
All this information—and more—can be found on Frieda’s branded citrus packaging, which has always been a retailer favorite because of its convenience, ease of merchandising and low shrink. With a third of all consumers making their purchasing decisions based on packaging1, Frieda’s wants to ensure that retailers have the best opportunity to grow their incremental winter citrus sales.
All new items will be available in January. Call your Frieda’s account manager today for more information about our winter citrus line-up!
References:
What Consumers Look for in Packaging. (2018, September 21). Retrieved from https://www.klbdkosher.org/news-and-articles/what-consumers-look-for-in-packaging/.
About Frieda’s Inc.
Frieda’s Specialty Produce has been inspiring new food experiences for friends, families and food lovers everywhere since 1962. From kiwifruit and dragon fruit to Stokes Purple® sweet potatoes and habanero peppers, Frieda’s has introduced more than 200 unique fruits and vegetables to the U.S. marketplace. Founded by produce industry trailblazer Dr. Frieda Rapoport Caplan, subject of the 2015 documentary “Fear No Fruit,” the family company is owned and operated by Frieda’s daughters, Karen Caplan and Jackie Caplan Wiggins, in Orange County, California. Find Frieda’s on Facebook, @FriedasProduce and Friedas.com. Inspire. Taste. Love.
Los Alamitos, CA(December 2019) – Shoppers are more interested in cooking Asian food at home now than ever before (61% of them, to be exact1), which is why Frieda’s developed a customized Asian vegetable program just in time for Lunar New Year (LNY), which begins on January 25th, 2020. This is a great way to help shoppers try something new in the comfort of their preferred retailers.
“Some of our most popular items for this time of the year are Shanghai bok choy, fresh ginger and Chinese eggplant, which fall right in line with the findings of our consumer research,” says Alex Berkley, director of sales at Frieda’s. “We did the work for our retailers by finding out what consumers are looking for and where, thus giving us the items to create the perfect sets!”
Pairing the unfamiliar with the familiar is the first step in bridging the gap for shoppers, especially because 34% of shoppers are intimidated by Asian vegetables1. This coupled with utilizing Frieda’s in-store signage and educational packaging is a recipe for success, given that 56% of shoppers say that they want to be able to shop for Asian produce in their regular grocery store1.
“We, at Frieda’s, take pride in knowing that our brand really resonates with shoppers,” says Berkley. “They trust us provide high-quality product, consistent supply and inspiring recipe ideas, and that extends into our Asian vegetable line up, too.”
Call your Frieda’s account manager today to learn more about how to create a custom Asian produce set for your stores.
Reference:
C+R Research, 2019.
About Frieda’s Inc.
Frieda’s Specialty Produce has been inspiring new food experiences for friends, families and food lovers everywhere since 1962. From kiwifruit and dragon fruit to Stokes Purple® sweet potatoes and habanero peppers, Frieda’s has introduced more than 200 unique fruits and vegetables to the U.S. marketplace. Founded by produce industry trailblazer Dr. Frieda Rapoport Caplan, subject of the 2015 documentary “Fear No Fruit,” the family company is owned and operated by Frieda’s daughters, Karen Caplan and Jackie Caplan Wiggins, in Orange County, California. Find Frieda’s on Facebook, @FriedasProduce and Friedas.com. Inspire. Taste. Love.
Los Alamitos, CA – (December 2019) – Frieda’s Specialty Produce, known for spotting trends like veggies for dessert and unicorn food, has released its predictions for 2020 to help retailers make room for what’s hot.
Frieda’s trendologists are at it again. “We are in the fields with our growers and in the kitchens with our chefs,” says Cindy Sherman, director of marketing and innovation. “We dive deep into our consumer research to identify real changes in behavior versus the fads that are here today, gone tomorrow.” Find Frieda’s trend predictions below:
About Frieda’s Inc.
Frieda’s Specialty Produce has been inspiring new food experiences for friends, families and food lovers everywhere since 1962. From kiwifruit and dragon fruit to Stokes Purple® sweet potatoes and habanero peppers, Frieda’s has introduced more than 200 unique fruits and vegetables to the U.S. marketplace. Founded by produce industry trailblazer Dr. Frieda Rapoport Caplan, subject of the 2015 documentary “Fear No Fruit,” the family company is owned and operated by Frieda’s daughters, Karen Caplan and Jackie Caplan Wiggins, in Orange County, California. Find Frieda’s on Facebook, @FriedasProduce and Friedas.com. Inspire. Taste. Love.
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Los Alamitos, CA(November 2019) – In August 2018, Frieda’s Specialty Produce and foodservice powerhouse Sysco joined forces with the goal of helping chefs get the best quality and variety of produce through their innovative e-commerce platform, Supplies on the Fly. On October 24, 2019, Sysco recognized their best vendor partners in a special award ceremony and, out of 2,300 vendors, Frieda’s was awarded a Bronze award for their valued partnership.
Other produce vendors who received awards included Taylor Farms, Church Brothers Farms, Driscoll’s, EarthFresh Farms and Bonduelle. We give a hearty congratulations to Frieda’s and everyone else who received awards this year!
About Frieda’s Inc.
Frieda’s Specialty Produce has been inspiring new food experiences for friends, families and food lovers everywhere since 1962. From kiwifruit and dragon fruit to Stokes Purple® sweet potatoes and habanero peppers, Frieda’s has introduced more than 200 unique fruits and vegetables to the U.S. marketplace. Founded by produce industry trailblazer Dr. Frieda Rapoport Caplan, subject of the 2015 documentary “Fear No Fruit,” the family company is owned and operated by Frieda’s daughters, Karen Caplan and Jackie Caplan Wiggins, in Orange County, California. Find Frieda’s on Facebook, @FriedasProduce and Friedas.com. Inspire. Taste. Love.
