Los Alamitos, CA (May 2021)– With Memorial Day just around the corner and social restrictions opening up, shoppers are getting ready to relax and reunite. What better way to do that than by encouraging them to try something new, juicy and delicious at their next backyard BBQ or picnic-in-the park?
Enter, trendy tropicals! With 42% of shoppers saying they are more likely to buy unique produce to make summer gatherings more fun1, and 2 in 5 looking to tropical fruits to brighten their summer2, the time is ripe to inspire with summer’s most enticing options, like Frieda’s Honey & Snow Dragons™, lychees, and Rambas™rambutan.
“I’m excited to be making up for lost time with my grandkids, and whether we’re lounging by the poolside, or picnicking in the backyard, you can be sure I’m always introducing them to new fruits,” says Allen DeMo, director of grower relations and business development at Frieda’s Specialty Produce. “…and this year I’m excited to introduce them to lychees and rambutan, by far the freshest and juiciest, I’ve ever seen!”
Exotic Tropicals are perfect for savory or sweet salads, fruit-forward mains, and even charred fruits, with a flourish. Encourage shoppers to serve these up in imaginative cocktails, such as this wildly popular rambutan & grapefruit aperol spritz, or simply thread lychees through skewers, roast over a flame, and drizzle with honey and lime juice, for a tropical twist on s’mores!
Make it easy for shoppers to discover new tropical favorites by merchandising them with what they already know- Honey Dragons™ next to pineapples and Rambas™rambutan in the berry patch. Or cross merchandise coveted lychees with specialty cheeses and meats to help shoppers create a simple and delicious charcuterie board.
Call your Frieda’s account manager today to pre-book summer’s must-have tropicals and jumpstart your warm-weather holiday weekend sales.
Source: 1 C+R 1000 Person Study, April 2019 2 C+R 1000 Person Study, May 2020
LOS ALAMITOS, CA (April 2021) – After a year of distanced gatherings, Mom deserves the works this year! Since many shoppers skipped prepping for a traditional Sunday brunch with the entire family in 2020, give them something a little more festive this spring.
Make your store the crêpes destination this Mother’s Day. Add Frieda’s French-Style Crêpes to your berry case and merchandise the surrounding area with chocolate sauce, drizzles, preserves, nuts, and—of course—flowers! Or, inspire shoppers to take a savory spin and serve brunch-ready crêpes with a simple side of shaved watermelon radish, drizzled with a pink lemon vinaigrette. Tie it all in with a fresh Tikis™ drinking coconut, or a refreshing passion fruit mojito to wash it all down.
“As a (new) mother to a five-month-old, I think I’ve earned a day that’s all about me. I’m pretty excited to spend Mother’s Day being celebrated by my husband and, of course, eating something delicious,” says Alex Jackson Berkley, director of sales at Frieda’s Specialty Produce. “For special occasions like this, I love setting up a crêpe bar, complete with fruits, nuts, whipped cream, and all the fixings! This time I’ve got my eyes on these bright and festive vanilla cream-filled crêpes with blueberry sauce, berries & kumquats.”
This year, it’s all about embracing togetherness. Call your Frieda’s account manager today for easy crêpe and fresh fruit merchandising solutions to make your shoppers’ celebrations all the more meaningful!
