Sometimes we have news . . . bad news . . . that we want to keep a secret. You know what I mean—we don’t want to share bad or sad news with others because it would make us feel like a burden to them.

Has that ever happened to you? Maybe you lost your job, maybe you ended a relationship, or had a health issue and you kept it to yourself.

I know this has happened to me multiple times in my life. Something bad is going on in my personal life and I feel like it would be a burden to share, or maybe I think it’s not important to others, so I don’t tell anyone. Worse yet, I worry that I would give the impression of being a failure, or fear that people will judge me for not being perfect, so I keep things to myself.

Someone told me many years ago: When you keep bad news to yourself, it weighs heavily on YOU and only you … it causes internal stress, anxiety, sleeplessness, etc. But, if you speak it out loud by telling others, then you have “shared” the bad news, so it is not resting only on your shoulders.

That has been a conversation I have had with myself many times in my life. I had something on my mind, or a situation came up, and I felt the best strategy was to keep it to myself. I figured I could solve it by myself, if I thought about it long enough. But oftentimes it would turn into a downward spiral of worry and anxiety. And remember, I didn’t want to be a burden.

Soon I would reflect back on the above advice I received … and I would eventually decide to talk about it with someone else. For me, there are a few people I can turn to—first and foremost is my family. As you know, my sister Jackie and I are business partners, and we see each other every day at work. So she is the most accessible person to me. We are quite different in personality and work styles, so I have found her perspective to be balanced, positive and supportive. Never judgmental. Of course, when my mother Frieda was alive, I would often turn to her. Being able to tell your mother things always seems to be comforting. Additionally, I am lucky that my two daughters and I are so close, and even though I am technically their parent, now that they are adults, they are two of my closest friends and confidants. And then there is my partner, Jack, and my close posse of girlfriends.

What about you?

Are you keeping something a secret? Are you hoping the issue will “go away” if you ignore it? Are you afraid to share the news with friends or family because you don’t want to be a burden, or because you don’t think it’s important to others?

It’s okay to admit that you’re holding back. But consider this: by telling a friend, a family member, or even a therapist your problem, you are allowing others to help and support you, and you have the opportunity for a different perspective or solution to the issue.

It’s hard to get help without asking for it. Oftentimes it takes a little extra vulnerability. But our friends and family cannot help us unless we are willing to share our thoughts and our deepest fears.

Personally, I can say that this is one of life’s most important lessons. Allow others to support you.


Los Alamitos, CA (June 2021) Did you know that 38% of shoppers say they are more likely to shop at YOUR store if you carry red dragon fruit, and 62% of shoppers say these bright-fleshed fruits are worth paying more for, compared to traditional white-fleshed dragon fruit1? Straight from volcanic hills of Nicaragua, Frieda’s non-irradiated Fire Dragons™ red dragon fruit is in season and perfect to fire up Fourth of July displays.

To help showcase the inside of the fruit, Frieda’s has created a special ElastiTag® to help buyers and shoppers identify Fire Dragons™, Frieda’s red-fleshed dragon fruit.  The tag suggests how easy it is to slice, scoop & enjoy and it helps shoppers understand what the inside tastes like compared to Snow Dragons™ and Honey Dragons®. These tags are sure to capture shoppers’ attention. In fact, a recent survey revealed that 62% of consumers agreed that Frieda’s new dragon fruit branding would catch their eye in the store, and 63% agreed that is visually appealing2.

The striking appearance of the fruit make this a must for attention-grabbing displays. “We recommend merchandising Fire Dragons™ alongside young coconuts (on ice) and blueberries to create a seasonally relevant color break for the July 4th holiday,” says Alex Berkley, director of sales at Frieda’s Specialty Produce. “I plan to use Fire Dragons™, Rambas™ Rambutan and blueberries to make these deliciously fun red, white & blue kabobs for my holiday weekend BBQ.”

Available in 6, 9, 12 and 18 counts, the fruit is expected to be available all summer and through October. Contact your Frieda’s account representative today for merchandising suggestions that drive higher traffic to your produce department and increase dollar ring and overall sales.


About Frieda’s Inc.

Frieda’s Specialty Produce has been inspiring new food experiences for friends, families and food lovers everywhere since 1962. From kiwifruit and dragon fruit to Stokes Purple® sweet potatoes and habanero peppers, Frieda’s has introduced more than 200 unique fruits and vegetables to the U.S. marketplace. Founded by produce industry trailblazer Dr. Frieda Rapoport Caplan, subject of the 2015 documentary “Fear No Fruit,” the family company is owned and operated by Frieda’s daughters, Karen Caplan and Jackie Caplan Wiggins, in Orange County, California. Find Frieda’s on Facebook, @FriedasProduce and Inspire. Taste. Love.


1 April 2019. C+R Research Omnibus Survey. Sample size of 1,000 people. Representative of total U.S. demographics.
2 April 2021. C+R Research Omnibus Survey. Sample size of 1,000 people. Representative of total U.S. demographics.



Los Alamitos, CA (June 2021) The highly coveted, always anticipated Angelcot® season has begun, and this year we celebrate the labor of love that gives this unique varietal its rosy glow.

Angelcots® are white-fleshed apricots known for having delicate skin and sweet flesh. They have the juiciness of the ripest nectarine with the delicate texture and aroma of an apricot. Angelcots® have the perfect balance of acid and sugar with a buttery, perfume-like sweetness. The exterior of the fruit is characterized by blushing—the telltale sign that you are about to eat an Angelcot® instead of a regular old apricot.

Alex Berkley, director of sales for Frieda’s Specialty Produce, was in the fields in Brentwood, CA, to get her eyes on the crop firsthand. “I had the pleasure of walking the fields with the grower and learned so much,” Berkley says. “The grower is a family-owned, 3rd-generation business just like Frieda’s, and the passion for what they do shines through every single piece of fruit.”

Unique tarping and reflection of the sun helps to form the angelic blushing that makes this apricot so special. However, Frieda’s likes to think that three generations of family love has something to do with it too!

The sweeter flavor profile of this stone fruit makes Angelcot® the perfect variety to introduce to younger shoppers who typically might not buy apricots. Promote them for snacking, baking, salads, or curate your own beautiful cheese board with other seasonal fruits and honey. The crop is limited and mostly pre-booked, so act now and call your Frieda’s account manager today to request samples for next year.


About Frieda’s Inc.

Frieda’s Specialty Produce has been inspiring new food experiences for friends, families and food lovers everywhere since 1962. From kiwifruit and dragon fruit to Stokes Purple® sweet potatoes and habanero peppers, Frieda’s has introduced more than 200 unique fruits and vegetables to the U.S. marketplace. Founded by produce industry trailblazer Dr. Frieda Rapoport Caplan, subject of the 2015 documentary “Fear No Fruit,” the family company is owned and operated by Frieda’s daughters, Karen Caplan and Jackie Caplan Wiggins, in Orange County, California. Find Frieda’s on Facebook, @FriedasProduce and Inspire. Taste. Love.

Do you remember when you were first learning to print or write as a youngster and your parents made you handwrite thank-you notes? I sure do. Especially after my bat mitzvah (at age 13), I recall having to handwrite dozens of thank-you notes, mostly to my parents’ friends, who had generously gifted something to me. Then when there was a wedding shower, and baby showers, there seemed like hundreds of thank-you notes to write.

Especially when I was in my teens, it felt as if it was a burden to write the notes, and I recall going through the motions of writing the same message: “Dear Person, Thank you for the lovely gift you gave me. I will use it.”

When my two daughters were growing up, I taught them that showing sincere gratitude by writing thank-you notes in a timely fashion was proper etiquette. They humored me by writing them, and oftentimes I sat with them while they wrote the notes, as a means of showing support for the tedious task.

Fast forward to now. I am the gift giver. Seems like all my family’s and friends’ kids are having lifecycle events—showers, weddings and babies. It’s easy to know what to give as a gift, as there are now multiple websites to facilitate registering for what you want.

In a time when sending a gift is a “click” away, it is rare that you go in person to make a purchase, wrap the gift yourself, and hand-deliver it to the recipient and get to see the look on their face when they open the gift. So, I have found that those handwritten thank-you notes have more meaning to me.

In fact, I admit I get a little edgy when I don’t receive a thank-you note in a timely manner. During the last year, I have noticed that a few of the people I have sent gifts to either took an extraordinary amount of time to send a thank-you note, or didn’t send one at all. When I noticed myself getting uptight about not getting a note, I really had to ask myself—was receiving acknowledgement really that important? I realized that since I could not give the gift in person, I actually wondered if they got it. Once I knew it was received, then I found myself wondering about the person’s manners.

Were they taught, like my kids were, that writing thank-you notes was expected? Did they ever think of what it was like from the perspective of the gift giver to wonder if their gift was received and/or appreciated?

That’s when I decided just to let those feelings go. I desire to be that person that gives a gift because it makes ME feel good, and because I want to “make someone’s day” with a special, useful or wanted gift. I am not giving a gift with the expectation of getting a thank-you note.

That has made it much more fun for me to gift to people.

On the flip side, I have decided that one of the “gifts” I can give, is to write notes to family and friends. Many times these notes or cards are unexpected. They are not for any reason, other than to show my personal gratitude to someone. That act of putting in writing my feelings about someone—and then mailing it—has actually started to give me joy! (One of my favorite occasions to do this is for Mother’s Day, when I send cards to many of my family and friends who are moms.)

Have you ever thought about the effect you have on someone when you write them a personal note, sometimes for no reason at all? It actually can make someone’s day.

And in case you’re wondering what inspired this blogpost … although I was not invited to the very small wedding of one of my friend’s daughters, I decided to send a wedding gift. The gift (some of their dishes and glassware) was on backorder, so they received a constant stream of packages from me over a two-week period. Each time an item shipped, I received notification, so I knew they were receiving it. But I never received a written thank-you note.

That was until this past weekend. I was at a birthday celebration for my friend and her daughter came up to me right away. She gave me a huge hug and thanked me profusely for the stream of dishes and glasses I had sent, and she admitted that her thank-you note was way overdue. But it had been mailed just the day before. When the thank-you note arrived on Monday, it made me chuckle and smile. Her note said, “It seems I have perfected the art of procrastination … in writing this thank-you note!”

Is there a thank-you note you have been meaning to write? Make someone’s day and write it now!


This week I decided it was time to check out the new Amazon Fresh store that had opened near our offices in Southern California. For some of us, the fact that Amazon has opened about a dozen free-standing retail grocery stores in the U.S. is perplexing. First they bought Whole Foods. We all figured that was their retail expansion strategy. Then they closed the Whole Foods small store format “365” stores, but now Amazon Fresh stores are popping up. The resemblance is clear.

After my visit, I decided that Amazon’s move made a little more sense. It boils down to logistics. I visited my store at 12:30 p.m.—the normal lunch hour in our area. There were almost no customers in the store, but there were dozens of Amazon Fresh employees pushing baskets around the store pulling orders for Amazon online shoppers who have placed orders. Some customers pick up their orders on site, as there were dozens of numbered parking spots outside the store. Others will have them delivered to their home.

It feels like Amazon Fresh 2.0. By having their own retail stores (instead of developing a network of large warehouses/distribution centers), they are using the retail outlets as their “warehouses,” which can do double duty as a grocery store if a shopper so desires. It’s a much smaller investment to build these.

Like other retailers who are “testing the waters” with their unique format (Fresh and Easy, Lidl, Aldi, Haggen, etc.) they have some bugs to work out on the product mix. Buying and selling perishable items like produce is definitely an art. If you over-order, you will throw product away causing financial losses. If you under-order, you disappoint your customers when you cut their orders and the lifetime value of that shopper may decline.

But there is something very positive about Amazon Fresh opening stores, and that is that they are reducing their carbon footprint when it comes to corrugated packaging material. You know what I mean—you order something on Amazon, or maybe you order five things on Amazon, and they all come in separate boxes. And some of those boxes are tremendously oversized. What you may not realize is that the incredible appetite Amazon has created for “ordering online” has created a paper and packaging shortage like we’ve never seen in our lifetimes.

Companies who manufacture corrugated boxes are working overtime. They cannot keep up with demand. The number of forests being cut down is skyrocketing, and I suspect the impact on the environment is NOT a net positive. True, we may not drive ourselves to the grocery store as often, using less fossil fuel. But, I don’t think we can recycle as much cardboard as we are all using when we order on Amazon. How do I know it is out of control? Well, I cannot dispose of all my “recycling” each week on trash day due to the overfilled bin.

So, that’s why I think it is better, as a consumer, to shop locally. It may take a full hour to make a list, drive to the store, do your grocery shopping, drive home and put everything away, but I feel better about spending an hour doing my own shopping, smelling the produce and enjoying the bright and vibrant colors as I hand-select my own food, vs. gaze outside my front door to stacks and stacks of cardboard boxes.

If you’re a parent of a toddler and think it’s a hassle to go grocery shopping with them, how about turning the shopping trip into a teachable moment? Let your kid’s help you pick out your food. Teach them what to look for when picking a banana or berries. What a great opportunity to prepare young ones for life on their own! Plus, it gives you quality time with them while you shop.

I may be old-school by doing my grocery shopping in person. I know my 31-year-old daughter Alex says she doesn’t remember the last time she went into a grocery store to shop. She orders everything online. And you probably know people just like her.

So, next time you are trying to figure out if you should go to the store or order online, think about that overfilled recycling bin at your house. There is a price for all of us to pay—for our planet to pay—when we produce waste.

I know for me, I will be figuring out ways to make my shopping experiences enjoyable, vs drudgery.

I would love to know what you think! Please share your thoughts with me.