Los Alamitos, CA (June 2022) – The highly coveted, always anticipated Angelcot® season has begun, and this year we celebrate the labor of love that gives this unique varietal its rosy glow. Grown in Brentwood, CA, this crown jewel of the stone fruit season does not spend much time on the store shelf.
Angelcots® are white-fleshed apricots known for having delicate skin and sweet flesh. They have the juiciness of the ripest nectarine with the delicate texture and aroma of an apricot. Angelcots® have the perfect balance of acid and sugar with a buttery, perfume-like sweetness. The exterior of the fruit is characterized by blushing—the telltale sign that you are about to eat an Angelcot® instead of a regular old apricot.
“There are many reasons consumers love the Angelcot®,” shared Alex Jackson, director of sales for Frieda’s Branded Produce. “From the delicate blush color this fruit adds to any Instagram feed, to its sweet taste, the Angelcot® is at the top of consumer’s stone fruit must-eat list this summer.”
Unique tarping and reflection of the sun helps to form the angelic blushing that makes this apricot so special. Grown exclusively for Frieda’s by a family-owned, 3rd-generation business, this seasonal specialty can be enjoyed chilled, grilled or simply out of hand.
The sweeter flavor profile of this bite-sized stone fruit makes Angelcot® the perfect variety to introduce to younger shoppers. Promote them for snacking, baking, salads, or curate your own beautiful charcuterie board with other seasonal fruits and honey. The crop is limited and mostly pre-booked, so act now and call your Frieda’s account manager today to request samples for next year.
About Frieda’s Inc.
Frieda’s Specialty Produce has been inspiring new food experiences for friends, families and food lovers everywhere since 1962. From kiwifruit and dragon fruit to Stokes Purple® sweet potatoes and habanero peppers, Frieda’s has introduced more than 200 unique fruits and vegetables to the U.S. marketplace. Founded by produce industry trailblazer Dr. Frieda Rapoport Caplan, subject of the 2015 documentary “Fear No Fruit,” the family company is owned and operated by Frieda’s daughters, Karen Caplan and Jackie Caplan Wiggins, in Orange County, California. Find Frieda’s on Facebook, @FriedasProduce and Friedas.com. Inspire. Taste. Love.
Los Alamitos, CA (May 2022) – Summer is just about here! Hiking by a mountain-rimmed lake– yes! Beachside surfing–yes! Theme parks galore–yes! There’s no need to settle for just one favorite, as this is the summer of AND! So, say YES to carrying both of these tropical favorites—lychees AND rambutans—together this season.
Limited-edition lychees from Mexico are here and this year the crop is looking better than ever with deep-red skin, bright, crisp flesh AND sweet floral notes-YUM! The crop of Rambas® Rambutans has already made it to market, and these juicy tricksters (which are larger than lychees) are rambunctious on the outside AND sweet on the inside, with tart notes that balance the sweetness.
You don’t have to choose one over the other—embrace the summer of Yes…AND! This year carry Rambas® Rambutans alongside lychees for the season. In fact, on average, retailers that carried both lychees and rambutans at the same time sold 70% more dollars per store vs retailers that carried just one of these items. These retailers sold three times more units and saw almost 90% growth across these items over the previous year, compared to retailers that only carried one of the two tropical fruits (who saw a sales growth of only 26% over the previous year).*
“Lychees and rambutans make a powerful statement together and act as a draw for shoppers that may be hunting for something new to try,” says Alex Jackson, director of sales for Frieda’s Branded Produce. “Just like carrying multiple colors of grapes or several kinds of berries, when shoppers see a display of rambutans and lychees, they are more likely to pick up both—which drives the increase in total units per store per week.”
Frieda’s has these spiky fruits in stock and is ready to take your summer tropical orders. Call your account manager today for samples, while they last.
*source: MULO 8 Weeks ending 7-25-21. Comparison across group of retailers that carried both rambutans and lychees during the same weeks vs group of retailers that only carried one or the other.
LOS ALAMITOS, CA (May 2022) — Togetherness has taken on a whole new meaning over the past few years, and the special bond that moms share with their families is one to celebrate. A well-crafted brunch can be simple and satisfying this Mother’s Day, highlighting how much we appreciate everything moms do.
This year, make your store the crêpes destination by creating endcaps and displays that transform your store into a turn-key brunch destination. Include Frieda’s French Style Crêpes, spring vegetables like asparagus and bell peppers, and a variety of specialty cheeses to help shoppers answer, “How should we celebrate mom?”
“When I think about the perfect Mother’s Day food, I think easy, loving and delicious. My kids want to feel like they ‘made’ something, but sometimes that can lead to bigger messes to clean up,” says Cindy Sherman, director of marketing and innovation at Frieda’s Brand Produce. “One way we get around this is with Frieda’s French Style Breakfast Crêpes. My husband can whip up a batch of scrambled eggs, and the kids can wrap them up in the crepes and pile on toppings like ripe avocados, sliced apples, Brie cheese, and more.”
This year, it’s all about embracing togetherness. Let the Frieda’s team work with you to create excitement in your stores, because moms (and truly all of us) deserve some additional flair this spring. Here’s to moms everywhere!
About Frieda’s Inc.
Frieda’s Branded Produce has been inspiring new food experiences for friends, families, and food lovers everywhere since 1962. From kiwifruit and dragon fruit to Stokes Purple® sweet potatoes and habanero peppers, Frieda’s has introduced more than 200 unique fruits and vegetables to the U.S. marketplace. Founded by the late produce industry trailblazer Dr. Frieda Rapoport Caplan, subject of the 2015 documentary “Fear No Fruit,” the company is owned and operated by Frieda’s daughters, Karen Caplan and Jackie Caplan Wiggins, in Orange County, California. Find Frieda’s on Facebook, @FriedasProduce, and Friedas.com. Inspire. Taste. Love.