Los Alamitos, CA (July 2022) – The famous, flavorful, limited-edition Hatch Chiles are back in season and the quality is some of the best we’ve seen in recent years. Frieda’s Branded Produce is kicking off the season with strong supplies and outstanding flavor.
Frieda’s works in partnership with certified, authentic growers located in Hatch, New Mexico—yes, there is a certification! This popular pepper supply is anticipated to pick up after the middle of July, with the season expected to continue through the end of September.
“Dedicated fans of the peppers drive across town—and state lines—to get their Hatch Chiles by the case,” said Alex Jackson, Director of Sales at Frieda’s. “We’re pleased to be part of the annual trek to enjoy these fresh, zesty authentically Hatch Valley-grown peppers.”
Frieda’s friendly and inviting pouch bag is designed to bring ‘Hatchlings’ (shoppers new to Hatch Chiles) into the fold, growing the community of Chile Heads year-over-year. According to a recent study 33% of shoppers avoid buying new fruits or vegetables because they don’t know how to use them. However, 48% of shoppers say that friendly, approachable packaging gets them over that hump to try something new. The Frieda’s packaging offers consumers descriptive flavor details and recipe inspiration that draws everyone into this irresistible pepper!
“Grown in the fertile rich soil of Hatch Valley, New Mexico, the warm dry summer days combined with cool crisp nights, helps create the perfect elements for the unique flavor of Hatch green chile peppers,” said Allen DeMo, Director of Procurement and Sourcing at Frieda’s. “This cannot be replicated in other regions of New Mexico. It’s unique to Hatch Valley product.”
Frieda’s offers Hatch Chiles in a branded 25-pound case, which can be used for side-stack displays, and in 1- and 2-pound retail pouches with convenient stickers guiding the consumer to choose between mild, medium, and hot heat levels.
Our dedicated team offers merchandising suggestions that drive higher traffic to your produce department, while increasing dollar ring and overall sales. Call your account manager today to receive samples and learn how to make a Hatch splash in your store this year!
Source: C+R 1,000 person study, 2022
About Frieda’s Inc.
Frieda’s Specialty Produce has been inspiring new food experiences for friends, families and food lovers everywhere since 1962. From kiwifruit and dragon fruit to Stokes Purple® sweet potatoes and habanero peppers, Frieda’s has introduced more than 200 unique fruits and vegetables to the U.S. marketplace. Founded by produce industry trailblazer Dr. Frieda Rapoport Caplan, subject of the 2015 documentary “Fear No Fruit,” the family company is owned and operated by Frieda’s daughters, Karen Caplan and Jackie Caplan Wiggins, in Orange County, California. Find Frieda’s on Facebook, @FriedasProduce and Friedas.com. Inspire. Taste. Love.
Los Alamitos, CA (July 2022) – As a family business, Frieda’s Branded Produce doesn’t play favorites. However, it’s hard to hide the excitement for passion fruit, named flavor of the year for 2022 by Food and Beverage flavor house, Monin.
Passion fruit is considered to be the largest berry of all berry-producing plants. An excellent communicator of ripeness, the passion fruit’s thick purple skin wrinkles when ripe. Under its expressive exterior are small, black, crunchy, edible seeds surrounded by a brightly colored pulp with a sweet and tart tropical flavor.
“We love to share our passion for our products, but it’s even more exciting when we see that the mainstream food industry has fallen in love too,” shared Cindy Sherman, director of marketing for Frieda’s Branded Produce. “Starbucks® addition of their Pineapple Passionfruit to their summer Refreshers® menu will introduce consumers to the vibrant flavor of this powerful berry.”
Traditionally used to make juices, passion fruit is this summer’s most versatile tropical flavor, elevating drinks, dressing up proteins and adding a burst of flavor to salads, grain bowls and smoothies. Like most tropical fruits, passion fruit shies away from cold climates, making it a powerful end-cap product for attention grabbing sales. Cross-promotionally, this fruit loves to be featured outside of the produce department with cocktail mixers and spirits, but also presents well within the produce department for consumers who simply want to enjoy the pulp with a spoon.
Passion fruit comes in many varieties. Frieda’s has tried them all and is most excited about the Florida grown Thailong variety, known to keep fresh longer, delivering a tasteful balance of tart and tropical flavors.
Call your Frieda’s account representative today for merchandising suggestions that drive higher traffic to your produce department and increase dollar ring and overall sales.
About Frieda’s Inc.
Frieda’s Specialty Produce has been inspiring new food experiences for friends, families and food lovers everywhere since 1962. From kiwifruit and dragon fruit to Stokes Purple® sweet potatoes and habanero peppers, Frieda’s has introduced more than 200 unique fruits and vegetables to the U.S. marketplace. Founded by produce industry trailblazer Dr. Frieda Rapoport Caplan, subject of the 2015 documentary “Fear No Fruit,” the family company is owned and operated by Frieda’s daughters, Karen Caplan and Jackie Caplan Wiggins, in Orange County, California. Find Frieda’s on Facebook, @FriedasProduce and Friedas.com. Inspire. Taste. Love.
