Allen DeMo Crowned Frieda’s ‘King of Coconuts’

Director of Procurement and Sourcing sets record time for opening a young coconut at the company’s first-ever young coconut challenge

Frieda's Specialty Produce - Allen DeMo - Alex Jackson Berkley - Young Coconut

Allen DeMo and Alex Jackson Berkley

Los Alamitos, CA – (April 2018) – #ReadySetCoconut! To celebrate the first shipment of young coconuts from its new grower partner in Thailand, Frieda’s Specialty Produce Sales, Marketing, and Sourcing teams competed in the first-ever young coconut opening challenge on Thursday, April 19, 2018, at the company’s headquarters.

In a bracket-style tournament, Frieda’s team members faced off, using any tools of their choice from knives to a special coconut opening tool to open the young coconuts. For the finals, only knives were allowed.

Allen Demo, Director of Procurement and Sourcing, shocked the crowd when he opened the coconut in eight seconds with a single blow of a chef’s knife. He went on to win the competition.

“Allen has just returned from Thailand after a visit with our grower partner and touring the coconut groves, so I’m sure they taught him a few tricks,” said Alex Jackson Berkley, assistant sales manager, who lost to DeMo in the second round. “Was it an unfair advantage that Allen was trained by Thai farmers who trim coconuts for a living when the rest of us are taught by YouTube? Maybe.”

A few audience members were splattered with coconut shells and coconut water, but there were no injuries reported other than a slightly bruised ego of the second-fastest young coconut opener Matt Hubbard, Account Manager, who opened a young coconut in 10 seconds with a coconut opening tool.

About Frieda’s Inc.

Frieda’s Specialty Produce has been inspiring new food experiences for friends, families, and food lovers everywhere since 1962. From kiwifruit to dragon fruit and from Stokes Purple® sweet potatoes to habanero peppers, Frieda’s has introduced more than 200 unique fruits and vegetables to the U.S. marketplace. Founded by produce industry trailblazer Dr. Frieda Rapoport Caplan, subject of the 2015 documentary “Fear No Fruit,” the family company is owned and operated by Frieda’s daughters, Karen Caplan and Jackie Caplan Wiggins, in Orange County, California. Find Frieda’s on Facebook, @FriedasProduce, and Friedas.com. Inspire. Taste. Love.

Crêpes and Berries: Perfect Pairing to Sweeten Mother’s Day Sales

Cross-merchandising complementary items with produce encourages impulse buy and increases basket ring

Frieda's Specialty Produce - French Style Crepes - Berries

Los Alamitos, CA – (April 2018) – Make it easy for shoppers looking to make a memorable Mother’s Day dessert by adding top-selling, value-added Frieda’s French Style Crêpes to your fresh berry display.

“Shoppers picking up strawberries can be enticed to also pick up the ready-to-eat crêpes displayed nearby and vice versa,” said Alex Jackson Berkley, assistant sales manager at Frieda’s Specialty Produce. “Mother’s Day is a special occasion and shoppers are always looking for an easy option for something special to make an impressive meal.”

To boost berry sales, Frieda’s offers a shelf-stable display box of 12/5 oz. French Style Crêpes, plus an attractive, self-standing display shipper, which holds four cases (48 packages).

“Our display unit is designed to showcase the crêpes without interfering with other items,” said Berkley. “The display unit’s bright color and attractive design draw in shoppers to the area.”

While crêpes are a perfect complement to fresh berry displays, Frieda’s also recommends adding whipped cream, Nutella, and nuts for a complete dessert idea.

Frieda’s is now taking pre-bookings for these crêpes shippers. Call today to take advantage of this Mother’s Day opportunity.

About Frieda’s Inc.

Frieda’s Specialty Produce has been inspiring new food experiences for friends, families, and food lovers everywhere since 1962. From kiwifruit to dragon fruit and from Stokes Purple® sweet potatoes to habanero peppers, Frieda’s has introduced more than 200 unique fruits and vegetables to the U.S. marketplace. Founded by produce industry trailblazer Dr. Frieda Rapoport Caplan, subject of the 2015 documentary “Fear No Fruit,” the family company is owned and operated by Frieda’s daughters, Karen Caplan and Jackie Caplan Wiggins, in Orange County, California. Find Frieda’s on Facebook, @FriedasProduce, and Friedas.com. Inspire. Taste. Love.

Young Coconut Slush

Young Coconut Slush

Ingredients

Water and meat from 1 young coconut
Boozy alternative: 1.5 oz (1 shot) light rum.
Optional: Reserve coconut shell for serving

Steps

In blender, roughly blend coconut meat and water. Pour into metal baking pan, cover, and freeze 30 minutes. Stir and check back every 30 minutes to get to desired frozen consistency. Pour into glass or into coconut shell and serve cold.

Source: Frieda’s Inc.

Young Coconut Chia Pudding

Young Coconut Chia Pudding

Ingredients

Meat from 2 young coconuts (about 1 cup)
1/2 cup coconut water (reserve the rest to enjoy later!)
3 medjool dates, seeded and roughly chopped
2 tablespoons chia seeds
1 teaspoon vanilla extract
Tiny pinch of sea salt
About 1 cup of your fruit of choice
Optional garnish: coconut flakes

Steps

In blender, blend together coconut meat, coconut water, dates, chia seeds, vanilla extract, and sea salt until as smooth as possible. (A high-powered blender such as Vitamix or Blendtec will yield a creamier, smoother pudding.) Pour into bowl and chill 15 minutes. Top with your favorite fruit and/or coconut flakes; serve chilled.

Source: Frieda’s Inc.