Dragon fruit the flavor of the year

Frieda’s Branded Produce will present unique and trending flavors at this year’s IFPA Global Show. It invites you to join the fun at booth #2339 to experience its passion for produce and learn about the latest industry buzz.

This year’s show takes place in Frieda’s hometown of Anaheim, California, and the team is delighted to deliver top-featured products fresh to its booth, with a spotlight on dragon fruit.

“Dragon Fruit is making waves as the flavor of the year and we will have it on full display in harmony with the Pantone color of the year,” said Alex Jackson, vice president of sales and procurement. Explore Frieda’s dragon fruit varieties including Fire Dragons®, Honey Dragons® and Snow Dragons™ fruit.

Frieda’s will also showcase other popular flavors like Organic Stokes Purple® Sweet Potatoes, Popjoys® Kumquats, Quick Fires® Shishito Side Dish Kits and many more.

The company also has an unexpected feature in the new NETFLIX series, Live to 100: Secrets of the Blue Zones. The series shines a light on Frieda’s Organic Stokes Purple sweet potatoes and the health benefits it delivers. The documentary explores how these vibrant purple sweet potatoes, originally from Okinawa, Japan, are rich in fiber and antioxidants, offering vital sustenance for diets, making them a sought-after source to live a long, healthy life. Frieda’s is the exclusive Organic Stokes Purple sweet potatoes supplier.

“Whether you are a culinary expert, foodie or picky eater, our produce delights consumers in new, exciting and unexpected ways,” said Jackson. Visit Frieda’s booth during the IFPA Global show and chat with the team to find out the latest trends and get personalized advice on how to stay ahead.

For more information:
Mary Coppola Heslep
Frieda’s Branded Produce