Frieda’s Celebrates Registered Dietitians March 11

Los Alamitos, CA (March 2020) – Despite the news of COVID-19 on the rise in America, hypertension, high cholesterol and diabetes continue to be top health conditions in the U.S.1 To combat these threats, retail registered dieticians can play a key role in helping to educate shoppers so they can make the best food and lifestyle choices. March 11 is National Registered Dietitian Nutritionist Day, and Frieda’s will be celebrating these in-store superheroes.

“The store-level retail dietitians are really the healthy eating coaches of the grocery store,” says Alex Berkley, Frieda’s director of sales. “They are an accessible, approachable and affordable (or free) source of advice for shoppers to make the best decisions when it comes to healthy, delicious eating. And from our experience, store level RDs love to promote fresh produce!”

In fact, studies have shown that working with a retail registered dietitian can lead to healthier eating, better compliance with medication and improved health results. A 2019 study of hypertension patients, originally reported in ConsumerAffairs, revealed that 30 participants who received three counseling sessions from retail dietitians over the course of 12 weeks saw favorable results.2

Call your Frieda’s account manager for strategies on how to leverage your retail registered dietitians. We’ll help you create an impactful consumer experience that encourages shoppers to stay healthy every day.


  1. Dalli, Kristen, et al. “Grocery Store Nutrition Information Help Shoppers Make Healthier Choices.” ConsumerAffairs,
  2. Morgan, Kate. “Story from Blue Cross Blue Shield Association: These Are the Top 10 Health Conditions Affecting Americans.” USA Today, Gannett Satellite Information Network, 6 Nov. 2018,


About Frieda’s Inc.

Frieda’s Specialty Produce has been inspiring new food experiences for friends, families and food lovers everywhere since 1962. From kiwifruit and dragon fruit to Stokes Purple® sweet potatoes and habanero peppers, Frieda’s has introduced more than 200 unique fruits and vegetables to the U.S. marketplace. Founded by produce industry trailblazer Dr. Frieda Rapoport Caplan, subject of the 2015 documentary “Fear No Fruit,” the family company is owned and operated by Frieda’s daughters, Karen Caplan and Jackie Caplan Wiggins, in Orange County, California. Find Frieda’s on Facebook@FriedasProduce and Inspire. Taste. Love.