normal is boring

Uncommon and exciting things from Frieda’s

October 7, 2015

Frieda’s Announces Brand Relaunch, Debuts New Logo and Visual Identity at PMA Fresh Summit

Specialty produce brand gets a fresh new look geared toward millennial shoppers LOS ALAMITOS, CA (October 2015) – Frieda’s Specialty Produce is unveiling its new brand at the...

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September 23, 2015

California City Salutes Frieda’s Founder with ‘Frieda Rapoport Caplan Day’

City of Los Alamitos acknowledges produce icon’s contribution to produce industry and local community LOS ALAMITOS, CA (September 2015) – The city of Los Alamitos, California, has proclaimed...

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September 16, 2015

Frieda’s Stokes Purple® Sweet Potato Season Begins

Shoppers’ favorite purple tubers are back in time for fall promotions LOS ALAMITOS, CA (September 2015) – The popular Stokes Purple® Sweet Potatoes season has begun and they...

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September 8, 2015

Set Your Fall Display Apart with Frieda’s Organic Heirloom Apples

More than 15 varieties are coming into season to satisfy shoppers’ demand LOS ALAMITOS, CA (September 2015) – Over 15 varieties of Organic Heirloom Apples are available in...

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August 28, 2015

Frieda’s Honored as ‘Community Hero’

Second Harvest Food Bank lauded Frieda’s continuous support at Angels baseball pre-game ceremony [caption id="attachment_12846" align="alignnone" width="584"] Left to right: Karen Caplan and Alex Jackson from Frieda’s Specialty...

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July 15, 2015

Get Ready for Hatch Chile Season with Frieda’s

Pre-book New Mexico's famous green chiles and partner with Frieda's for a roasting event today LOS ALAMITOS, CA (July 2015) – Hatch Chiles from New Mexico are back...

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