OC Register: Frieda’s Enjoys Fruits of Hard Work

Frieda's Specialty Produce - Orange County Register

We were on the front page of the Orange County Register business section!  (Subscription only. Day pass and 7-day free trial available.)

The article profiles our company history and the three generations of women behind it: founder Frieda Caplan, president and CEO Karen Caplan, COO Jackie Wiggins, and Promotions Manager Alex Jackson, Karen’s daughter.

Columnist Jan Norman writes:

“For 51 years, Frieda Caplan has created a reputation for selling exotic fruits and vegetables, such as Stokes Purple® sweet potatoes, kiwifruit and spaghetti squash.  It’s a reputation her daughters have built on at Frieda’s in Los Alamitos, and now a third generation is coming into the company.”

Read more about our history here.