Los Alamitos, CA (September 2020) – October 1 marks the 43rd annual World Vegetarian Day. World Vegetarian Day was started in 1977 and serves to kick off Vegetarian Awareness Month, a month-long celebration of plant-based foods.
More and more people are embracing a plant-based lifestyle, and the emergence of COVID-19 has only accelerated that movement. Healthy, plant-based eating is fast emerging as a way for shoppers to feel in control of their health, while also giving their bodies the best chance of fighting off disease. According to IRI, fresh produce sales are up over 10% compared to last year, versus flat growth at the start of the pandemic1.
“The pandemic has resulted in what we like to call a ‘health trigger moment,” which is the point where consumers start to rethink their approach to diet and lifestyle. Right now consumers are making shifts in how they eat fueled by the quest for immunity, which is why World Vegetarian Month is the perfect opportunity to plug into the immunity-boosting benefits produce shoppers are looking for,” says Cindy Sherman, director of marketing & insights at Frieda’s.
How can your produce department capitalize on this movement and capture the shoppers’ attention? We suggest focusing on plant-based, immunity-boosting items, including the Stokes Purple® Sweet Potatoes (with almost 4 times the vitamin C of an orange sweet potato); Turmeric, known for its immunity-boosting, inflammation-fighting properties; and Ginger with its antioxidant, antimicrobial, and anti-inflammatory properties.
This World Vegetarian Day, be sure to have the fruit and vegetable variety shoppers are seeking for their health and wellness. Call your Frieda’s account manager today for ideas on how to make your store a vegetarian destination all month long!
1IRI, 210 Analytics, Produce Marketing Association data 8/23/20
About Frieda’s Inc.
Frieda’s Specialty Produce has been inspiring new food experiences for friends, families, and food lovers everywhere since 1962. From kiwifruit and dragon fruit to Stokes Purple® sweet potatoes and habanero peppers, Frieda’s has introduced more than 200 unique fruits and vegetables to the U.S. marketplace. Founded by produce industry trailblazer Dr. Frieda Rapoport Caplan, subject of the 2015 documentary “Fear No Fruit,” the family company is owned and operated by Frieda’s daughters, Karen Caplan and Jackie Caplan Wiggins, in Orange County, California. Find Frieda’s on Facebook, @FriedasProduce, and Friedas.com. Inspire. Taste. Love.