Shoppers are Looking for Fresh When it Comes to Coconuts

Los Alamitos, CA (April 2020) – What do shoppers look for when selecting a fresh coconut? A new study reveals the fresher the better, and that less processed is more important than easy-to-open.

According to a 2020 survey from C + R Research, 38% of shoppers say that they are likely to purchase a coconut from the produce aisle. With easy-to-open coconuts coming onto the scene we were left wondering whether consumers valued convenience more than freshness? The survey revealed amongst onsumers who want to purchase coconuts, 83% say they prefer water from a fresh coconut to one that is easy to open, and the same number of people also stated a preference for water from a fresh coconut vs packaged coconut water. Fresh is king.

These insights are just in time for the warm weather. “A fresh young coconut is perfect for hydration and turns any mixed drink into a tropical escape,” says Alex Berkley, Frieda’s sales director. “Young coconuts make a weekend afternoon in the backyard a tropical getaway – just add a straw and umbrella.”

Frieda’s recommends merchandising young coconuts in the berry case or on ice, especially around the holiday weekends this summer. Or pair with prepared guacamole, which is always a traffic driver when merchandised on ice at the front of the produce aisle. Why not entice shoppers to add a young coconut to their basket to increase dollar basket ring?

Drive your produce sales this summer with Frieda’s young coconuts. Available in 9 ct cases year round in conventional and organic. 100% global GAP certified SMETA. Call your Frieda’s account manager today for merchandising and signage solutions to make the most of your summer sales.

2020. C+R Research Omnibus Survey. Sample size of 1,000 people. Representative of total U.S. demographics.

About Frieda’s Inc.

Frieda’s Specialty Produce has been inspiring new food experiences for friends, families and food lovers everywhere since 1962. From kiwifruit and dragon fruit to Stokes Purple® sweet potatoes and habanero peppers, Frieda’s has introduced more than 200 unique fruits and vegetables to the U.S. marketplace. Founded by produce industry trailblazer Dr. Frieda Rapoport Caplan, subject of the 2015 documentary “Fear No Fruit,” the family company is owned and operated by Frieda’s daughters, Karen Caplan and Jackie Caplan Wiggins, in Orange County, California. Find Frieda’s on Facebook, @FriedasProduce and Inspire. Taste. Love.