Shoppers Want To Splurge on Produce This Holiday

Los Alamitos, CA (August 2019) – This holiday season consumers are looking to elevate their cooking by using the best, highest quality ingredients, especially when entertaining. And, they are willing to spend more to get it. In fact, 69 percent of consumers think it is worth to splurge on better ingredients during the holidays, especially when it comes to produce*.

“Based on our research, we have found that people are willing to trade up to new, on-trend produce, especially when they are entertaining” says Alex Berkley, director of sales for Frieda’s. “And what better time than the holidays to give shoppers the in-season products they crave like Stokes Purple® sweet potatoes, cipollini onions, shallots and Meyer lemons,” says Berkley. According to the study, 59 percent of shoppers are likely to trade-up to Meyer Lemons instead of regular lemons and 52 percent of shoppers are likely to trade-up to Stokes Purple® sweet potatoes versus regular sweet potatoes*.

Merchandising on-trend, higher value produce next to their every-day counterparts is a great way to give shoppers the variety they seek. This is also a great way to gain incremental sales in categories where low margin traffic-driving produce items can impact the bottom line during the holiday season.

To help create incremental display space and make merchandising easy for grocers and shoppers, Frieda’s will be offering new, easy-to-set-up shippers just in time for holiday. Starting in October, we will have our new 3-tier and display-bin shippers available. The 3-tier display is great way to create a one-stop, trade-up center for consumers that will surely cause them to stop and shop. The display-bin shipper will highlight Frieda’s seasonal favorite Stokes Purple® sweet potato pie with maple whipped cream, prompting shoppers to stop and take a picture of the recipe, thus eliminating the need for tear pads.

The Holidays are on our minds too so call your Frieda’s account manager today to pre-book.

**C+R research, 2019


About Frieda’s Inc.

Frieda’s Specialty Produce has been inspiring new food experiences for friends, families, and food lovers everywhere since 1962. From kiwifruit and dragon fruit to Stokes Purple® sweet potatoes and habanero peppers, Frieda’s has introduced more than 200 unique fruits and vegetables to the U.S. marketplace. Founded by produce industry trailblazer Dr. Frieda Rapoport Caplan, subject of the 2015 documentary “Fear No Fruit,” the family company is owned and operated by Frieda’s daughters, Karen Caplan and Jackie Caplan Wiggins, in Orange County, California. Find Frieda’s on Facebook, @FriedasProduce and Inspire. Taste. Love.