Los Alamitos, CA(January 2021) – Lunar New Year, which begins on February 12, 2021, is the perfect time to help shoppers discover new food favorites, and Frieda’s customized Asian vegetable program makes it easy. 2021 is the Year of the Ox, symbolizing hard work and honesty; we think it’s quite fitting, wouldn’t you say?
Increased family time and at-home eating might be one of the pandemic’s most positive outcomes. However, shoppers are increasingly facing food fatigue. Celebrating Lunar New Year is a great way to keep shoppers inspired with new Asian vegetable favorites. A recent study shows that 50% of shoppers are interested in cooking Asian food at home1 and 58% want to try new Asian vegetables when cooking Asian food2.
“2021’s focus is on adventure and wellness, and our Asian vegetable assortment reflects that. Bestselling and in-demand items like bok choy, gai lan and Chinese eggplant bring much needed excitement to everyday eating while fresh ginger, turmeric and lemongrass, are perfect for promoting balance and wellness,” says Cindy Sherman, director of marketing and innovation at Frieda’s.
Frieda’s recommends creating displays that give shoppers fun and inspiring meal ideas like at-home noodle and spring roll bars. Display complementary items such as wonton and eggroll wrappers and kimchi, and tie them in with food items from other departments—like soy sauce, chopsticks and even red napkins—to be a one-stop destination for Lunar New Year cooking. Given the timing, these are perfect stay-in Valentine’s Day ideas, and nice alternatives to Italian food and pasta.
At Frieda’s, we take great pride in making your store the place for exciting seasonal shopping. Call your Frieda’s account manager today and make your produce department the ultimate Lunar New Year destination!
Source:
C+R 1000 Person Research, 2019
Los Alamitos, CA (January 2021) – Winter is here, and given the social restrictions necessitated by the global pandemic, some would say it is the winter of all winters. In fact, 63% of shoppers say they are unlikely to travel anytime soon1. So how can retailers help? Give shoppers the winter escape they crave by carrying a variety of specialty tropicals this season.
“For many shoppers, the trip to the grocery store is their only escape right now,” says Cindy Sherman, director of insights, marketing & innovation at Frieda’s. “It makes sense that shoppers would splurge on a latte at the coffee kiosk, spend a little extra time lingering over the cheese case and look for something new and different to try in the produce department, especially something that feels warm, exotic and adventurous.”
Exotic items like dragon fruit, passion fruit,young coconut, turmeric, and jackfruit are the perfect way to give shoppers the excitement they crave in a natural and healthy way. In fact, 41% of shoppers say enjoying exotic tropicals would help to make their lives more fun and interesting2. Frieda’s recommends using creative merchandising and a little flair to turn your tropicals table into a tiki-themed escape. Adorn displays with grass skirts, add tropical umbrellas to young coconuts, and merchandise red-skinned dragon fruit alongside for an inviting color break.
Make your produce department the escape that shoppers are looking for right now and give them a reason to spend a little more time exploring tropical fruit variety. Call your Frieda’s account manager today to help build the right tropical variety program for your stores, and for additional creative merchandising ideas.
Source: 1 Destination Analysts 1,200+ people survey, November 2020 2 C&R 1,000 person study, May 2020
