Los Alamitos, CA (June 2021)– Did you know that 38% of shoppers say they are more likely to shop at YOUR store if you carry red dragon fruit, and 62% of shoppers say these bright-fleshed fruits are worth paying more for, compared to traditional white-fleshed dragon fruit1? Straight from volcanic hills of Nicaragua, Frieda’s non-irradiated Fire Dragons™ red dragon fruit is in season and perfect to fire up Fourth of July displays.
To help showcase the inside of the fruit, Frieda’s has created a special ElastiTag® to help buyers and shoppers identify Fire Dragons™, Frieda’s red-fleshed dragon fruit. The tag suggests how easy it is to slice, scoop & enjoy and it helps shoppers understand what the inside tastes like compared to Snow Dragons™ and Honey Dragons®. These tags are sure to capture shoppers’ attention. In fact, a recent survey revealed that 62% of consumers agreed that Frieda’s new dragon fruit branding would catch their eye in the store, and 63% agreed that is visually appealing2.
The striking appearance of the fruit make this a must for attention-grabbing displays. “We recommend merchandising Fire Dragons™ alongside young coconuts (on ice) and blueberries to create a seasonally relevant color break for the July 4th holiday,” says Alex Berkley, director of sales at Frieda’s Specialty Produce. “I plan to use Fire Dragons™, Rambas™ Rambutan and blueberries to make these deliciously fun red, white & blue kabobs for my holiday weekend BBQ.”
Available in 6, 9, 12 and 18 counts, the fruit is expected to be available all summer and through October. Contact your Frieda’s account representative today for merchandising suggestions that drive higher traffic to your produce department and increase dollar ring and overall sales.
About Frieda’s Inc.
Frieda’s Specialty Produce has been inspiring new food experiences for friends, families and food lovers everywhere since 1962. From kiwifruit and dragon fruit to Stokes Purple® sweet potatoes and habanero peppers, Frieda’s has introduced more than 200 unique fruits and vegetables to the U.S. marketplace. Founded by produce industry trailblazer Dr. Frieda Rapoport Caplan, subject of the 2015 documentary “Fear No Fruit,” the family company is owned and operated by Frieda’s daughters, Karen Caplan and Jackie Caplan Wiggins, in Orange County, California. Find Frieda’s on Facebook, @FriedasProduce and Friedas.com. Inspire. Taste. Love.
Sources: 1 April 2019. C+R Research Omnibus Survey. Sample size of 1,000 people. Representative of total U.S. demographics.
2 April 2021. C+R Research Omnibus Survey. Sample size of 1,000 people. Representative of total U.S. demographics.
Los Alamitos, CA (May 2021)– With Memorial Day just around the corner and social restrictions opening up, shoppers are getting ready to relax and reunite. What better way to do that than by encouraging them to try something new, juicy and delicious at their next backyard BBQ or picnic-in-the park?
Enter, trendy tropicals! With 42% of shoppers saying they are more likely to buy unique produce to make summer gatherings more fun1, and 2 in 5 looking to tropical fruits to brighten their summer2, the time is ripe to inspire with summer’s most enticing options, like Frieda’s Honey & Snow Dragons™, lychees, and Rambas™rambutan.
“I’m excited to be making up for lost time with my grandkids, and whether we’re lounging by the poolside, or picnicking in the backyard, you can be sure I’m always introducing them to new fruits,” says Allen DeMo, director of grower relations and business development at Frieda’s Specialty Produce. “…and this year I’m excited to introduce them to lychees and rambutan, by far the freshest and juiciest, I’ve ever seen!”
Exotic Tropicals are perfect for savory or sweet salads, fruit-forward mains, and even charred fruits, with a flourish. Encourage shoppers to serve these up in imaginative cocktails, such as this wildly popular rambutan & grapefruit aperol spritz, or simply thread lychees through skewers, roast over a flame, and drizzle with honey and lime juice, for a tropical twist on s’mores!
Make it easy for shoppers to discover new tropical favorites by merchandising them with what they already know- Honey Dragons™ next to pineapples and Rambas™rambutan in the berry patch. Or cross merchandise coveted lychees with specialty cheeses and meats to help shoppers create a simple and delicious charcuterie board.
Call your Frieda’s account manager today to pre-book summer’s must-have tropicals and jumpstart your warm-weather holiday weekend sales.
Source: 1 C+R 1000 Person Study, April 2019 2 C+R 1000 Person Study, May 2020
