You’ve probably noticed that some weeks I post a blog and some weeks I don’t. When I do, it’s because I have something important to say. When I don’t, it may be because my travel schedule has gotten out of hand or, more likely, because I don’t have something meaningful to write about.
I feel that it’s better to skip writing a blog post if it’s not going to make a difference to you, my readers. I know many bloggers post daily or weekly without fail—even when they don’t have something relevant to write about. I don’t see the point in that. It only wastes my time—and yours.
Fortunately, I’m not alone in this principle.
I was thumbing through the May issue of one of my favorite magazines, “Fast Company,” from the back as I was taught years ago by a very smart person from the University of New Mexico. I turned to page 112—the back page. It’s always an op-ed piece by Baratunde Thurston, author of the New York Times best seller, “How to be Black and CEO,” and co-founder of the creative agency, Cultivated Wit.
His op-ed piece was entitled “A New Social Contract – What if brands stepped away from trying to be part of the conversation and made products worthy of being talked about?”
I loved what he had to say about companies that treat social media as if it were the same as advertising or public relations, instead of an honest conversation with consumers. His bottom line is: why don’t companies concentrate on making great products and services, rather than trying to have the “best” Facebook, Twitter, Instagram, or Snapchat strategy?
Baratunde says the best strategy is to make darn good products.
That’s how I see my blog. I only write when I have something important to say. I’m not just checking it off my list of things to do each week.
So, next time you don’t see a blog from me, don’t worry. It’s just me being honest and relevant.