Los Alamitos, CA (October 2021) – The Center for Growing Talent by the Produce Marketing Association, in partnership with Frieda’s Specialty Produce owners, Karen Caplan and Jackie Caplan Wiggins, awarded the winner of the Frieda Rapoport Caplan Women’s Fresh Perspectives Scholarship to Melanny Gomez Cruz of Four Seasons Produce, Inc. Cruz was selected by an independent panel of industry members and was one of more than 20 applicants.

Because the produce industry has been predominately male, this conference empowers women by hosting events and sessions focused on development in order to maximize their impact, personally and professionally.  The added benefit of networking helps to build a sense of community and comradery.

The Frieda Rapoport Caplan Women’s Fresh Perspectives scholarship was awarded to Cruz for her impact within many parts of the organization Four Seasons Produce Inc., most recently as a recruiting specialist. The scholarship is granted to those who embody Frieda’s spirit of action, excellence, and dedication to personal and professional development. Each recipient receives an all-expenses-paid trip and admittance to this conference to provide them with the opportunity to further their development efforts.

“I don’t have words on how amazing this was for me,” Cruz said. “This conference has helped me see things from a different perspective. I met such amazing women at this conference. I loved seeing that the first-timers came in shy and had no glow to them. Then on the last day, I saw them interacting– so alive and glowing. I feel like this scholarship is an amazing opportunity for many women. It opens up delicate situations happening in the workplace and lets women know that they are not alone.”

The Frieda Rapaport Women’s Fresh Perspective Scholarship will start accepting applications for 2022 next spring. Recipients should meet a few criteria to be considered, including being a first-time attendee to the conference (once awarded) and employed in any segment of the produce or floral supply chain– both at the time of the application and the time of the conference. Be on the lookout for updates from PMA and the Fresh Perspective Conference team to find out when the application period starts for the 2022 scholarship.

About Frieda’s Inc.

Frieda’s Specialty Produce has been inspiring new food experiences for friends, families, and food lovers everywhere since 1962. From kiwifruit and dragon fruit, to Stokes Purple® sweet potatoes and habanero peppers, Frieda’s has introduced more than 200 unique fruits and vegetables to the U.S. marketplace. Founded by the late produce industry trailblazer Dr. Frieda Rapoport Caplan, subject of the 2015 documentary “Fear No Fruit,” the family company is owned and operated by Frieda’s daughters, Karen Caplan and Jackie Caplan Wiggins, in Orange County, California. Find Frieda’s on Facebook, @FriedasProduce, and Friedas.com. Inspire. Taste. Love.

Los Alamitos, CA (September 2021) –  Stokes Purple® sweet potatoes are back in season, and it’s the ideal time to showcase these colorful tubers. Frieda’s makes it easy with eye-catching, stand-alone shippers that help consumers realize they can easily add color and flair to their holiday meal.

Research shows that rich-hued purple vegetables are in demand, and pie is hotter than ever. A recent survey reveals that half of consumers plan to serve sweet potato pie this Thanksgiving, and more than one-third of consumers specifically said that they plan to make Stokes Purple® sweet potato pie with maple whipped cream. Surprisingly, men showed a bias for this versus women, and the purple pie over-indexes in popularity with consumers ages 18-44. 1

 

Why, you might ask? It might have something to do with the mixed sentiment of the holidays this year.  Consumers want to celebrate but are still cautious to do so, so they’re looking for small ways to dial up the mood this Thanksgiving. In fact, 20% of consumers agreed that Thanksgiving would feel more festive if the food were more colorful (and this was as high as 25% amongst those with children). Additionally, 64% of consumers agreed that they wanted to make a beautiful dessert that adds color to the table, especially amongst consumers ages 25-34. 1

 

What better way to add display space for Stokes Purple sweet potatoes than an exclusive shipper, available only from Frieda’s? The eye-catching display showcases a camera phone-friendly ingredient list and QR code for the full recipe.

 

“Shopper interest in Stokes just keeps going up. Previously thought to be a specialty potato, our research shows that all demographics are buying Stokes year-round, and Thanksgiving is a great opportunity to gain trial in all stores,” says Alex Berkley, Frieda’s director of sales.  “Our tastebud-tantalizing signage will leave your shoppers craving our signature Stokes Purple® sweet potato pie.

 

Organic and conventional Stokes Purple® sweet potatoes are available now through May in 15-lb. and 40-lb. cartons. Every potato is labeled to reduce front-end checker error. An organic 12/3-lb. bag option is also available.

 

Call your Frieda’s account manager today for help in planning your ads now and pre-booking supply.

 

1 C+R 1,000 person study, August 2021

About Frieda’s Inc.

Frieda’s Specialty Produce has been inspiring new food experiences for friends, families, and food lovers everywhere since 1962. From kiwifruit and dragon fruit, to Stokes Purple® sweet potatoes and habanero peppers, Frieda’s has introduced more than 200 unique fruits and vegetables to the U.S. marketplace. Founded by produce industry trailblazer Dr. Frieda Rapoport Caplan, subject of the 2015 documentary “Fear No Fruit,” the family company is owned and operated by Frieda’s daughters, Karen Caplan and Jackie Caplan Wiggins, in Orange County, California. Find Frieda’s on Facebook, @FriedasProduce, and Friedas.com. Inspire. Taste. Love.

Los Alamitos, CA (June 2021) The highly coveted, always anticipated Angelcot® season has begun, and this year we celebrate the labor of love that gives this unique varietal its rosy glow.

Angelcots® are white-fleshed apricots known for having delicate skin and sweet flesh. They have the juiciness of the ripest nectarine with the delicate texture and aroma of an apricot. Angelcots® have the perfect balance of acid and sugar with a buttery, perfume-like sweetness. The exterior of the fruit is characterized by blushing—the telltale sign that you are about to eat an Angelcot® instead of a regular old apricot.

Alex Berkley, director of sales for Frieda’s Specialty Produce, was in the fields in Brentwood, CA, to get her eyes on the crop firsthand. “I had the pleasure of walking the fields with the grower and learned so much,” Berkley says. “The grower is a family-owned, 3rd-generation business just like Frieda’s, and the passion for what they do shines through every single piece of fruit.”

Unique tarping and reflection of the sun helps to form the angelic blushing that makes this apricot so special. However, Frieda’s likes to think that three generations of family love has something to do with it too!

The sweeter flavor profile of this stone fruit makes Angelcot® the perfect variety to introduce to younger shoppers who typically might not buy apricots. Promote them for snacking, baking, salads, or curate your own beautiful cheese board with other seasonal fruits and honey. The crop is limited and mostly pre-booked, so act now and call your Frieda’s account manager today to request samples for next year.

 

About Frieda’s Inc.

Frieda’s Specialty Produce has been inspiring new food experiences for friends, families and food lovers everywhere since 1962. From kiwifruit and dragon fruit to Stokes Purple® sweet potatoes and habanero peppers, Frieda’s has introduced more than 200 unique fruits and vegetables to the U.S. marketplace. Founded by produce industry trailblazer Dr. Frieda Rapoport Caplan, subject of the 2015 documentary “Fear No Fruit,” the family company is owned and operated by Frieda’s daughters, Karen Caplan and Jackie Caplan Wiggins, in Orange County, California. Find Frieda’s on Facebook, @FriedasProduce and Friedas.com. Inspire. Taste. Love.

Los Alamitos, CA (May 2021) With Memorial Day just around the corner and social restrictions opening up, shoppers are getting ready to relax and reunite.  What better way to do that than by encouraging them to try something new, juicy and delicious at their next backyard BBQ or picnic-in-the park?

Enter, trendy tropicals! With 42% of shoppers saying they are more likely to buy unique produce to make summer gatherings more fun1, and 2 in 5 looking to tropical fruits to brighten their summer2, the time is ripe to inspire with summer’s most enticing options, like Frieda’s Honey & Snow Dragons™, lychees, and Rambas™ rambutan.

“I’m excited to be making up for lost time with my grandkids, and whether we’re lounging by the poolside, or picnicking in the backyard, you can be sure I’m always introducing them to new fruits,” says Allen DeMo, director of grower relations and business development at Frieda’s Specialty Produce. “…and this year I’m excited to introduce them to lychees and rambutan, by far the freshest and juiciest, I’ve ever seen!”

Exotic Tropicals are perfect for savory or sweet salads, fruit-forward mains, and even charred fruits, with a flourish. Encourage shoppers to serve these up in imaginative cocktails, such as this wildly popular rambutan & grapefruit aperol spritz, or simply thread lychees through skewers, roast over a flame, and drizzle with honey and lime juice, for a tropical twist on s’mores!

Make it easy for shoppers to discover new tropical favorites by merchandising them with what they already know- Honey Dragons™ next to pineapples and Rambas™ rambutan in the berry patch. Or cross merchandise coveted lychees with specialty cheeses and meats to help shoppers create a simple and delicious charcuterie board.

Call your Frieda’s account manager today to pre-book summer’s must-have tropicals and jumpstart your warm-weather holiday weekend sales.

 

 Source:
1 C+R 1000 Person Study, April 2019
2 C+R 1000 Person Study, May 2020

LOS ALAMITOS, CA (April 2021) – After a year of distanced gatherings, Mom deserves the works this year! Since many shoppers skipped prepping for a traditional Sunday brunch with the entire family in 2020, give them something a little more festive this spring.

Make your store the crêpes destination this Mother’s Day. Add Frieda’s French-Style Crêpes to your berry case and merchandise the surrounding area with chocolate sauce, drizzles, preserves, nuts, and—of course—flowers! Or, inspire shoppers to take a savory spin and serve brunch-ready crêpes with a simple side of shaved watermelon radish, drizzled with a pink lemon vinaigrette. Tie it all in with a fresh Tikis™ drinking coconut, or a refreshing passion fruit mojito to wash it all down.

“As a (new) mother to a five-month-old, I think I’ve earned a day that’s all about me. I’m pretty excited to spend Mother’s Day being celebrated by my husband and, of course, eating something delicious,” says Alex Jackson Berkley, director of sales at Frieda’s Specialty Produce. “For special occasions like this, I love setting up a crêpe bar, complete with fruits, nuts, whipped cream, and all the fixings! This time I’ve got my eyes on these bright and festive vanilla cream-filled crêpes with blueberry sauce, berries & kumquats.

This year, it’s all about embracing togetherness. Call your Frieda’s account manager today for easy crêpe and fresh fruit merchandising solutions to make your shoppers’ celebrations all the more meaningful!

Alex Berkley with son, Levi

 

Los Alamitos, CA (March 2021) – As Women’s History Month comes to a close, Frieda’s Specialty Produce looks forward to celebrating its 59th Anniversary on April 2 with the release of a new children’s book titled, “Try It! How Frieda Caplan Changed the Way We Eat.”

Authored by Mara Rockliff and illustrated by Giselle Potter, the book celebrates the incredible life of Frieda Caplan—the produce pioneer who forever changed the way Americans eat by introducing a whole new world of delicious foods to the United States—from baby carrots to blood oranges and, of course, kiwis!

TRY IT! is what Frieda Caplan did,” says Mara Rockliff, the book’s author. “When she started selling produce in the 1950s, there were no women doing what she did. She could have given up and gone home, or she could have followed the men’s lead and sold the same old apples and bananas and potatoes and tomatoes. Instead, she decided to try something new, and she changed the whole industry.”

Frieda was credited with differentiating her products and building her niche through the clever use of product naming, clear labeling, customer education, and interesting recipes, all of which remains deeply entrenched in the company’s ethos.

“My mother always believed in thinking outside the produce box,” says Karen Caplan, CEO and president of Frieda’s Specialty Produce. “In fact, my favorite story is how she was approached by a produce manager to locate what is now known as kiwifruit. She managed to get the first shipment on grocery store shelves, and, as they say, the rest is marketing history.”

The book has already received rave reviews and is the perfect way to inspire the little ones in your life. For more information, please visit: https://bit.ly/3clogc9 and TRY IT! for yourself!

Speaking of kiwis, April 2 is also Love Your Produce Manager® Day, the perfect opportunity to recognize the incredible work done by the unsung heroes of produce and honor their knowledge, hard work, and ability to go above and beyond even during the toughest times.

Without produce managers, there would be no calamondins, kumquats, lychees, dragon fruit, or other exotic produce. So, don’t forget to celebrate your produce teams this year and highlight all they do to help create that outstanding consumer experience that shoppers are looking for.

Call your Frieda’s account manager today for ways to celebrate these produce heroes.

Los Alamitos, CA (March 2021) International Women’s Month, celebrated in March, is the perfect time to spotlight the incredible women who have paved the way for women all over the world. As a proud female and family founded, owned and led business, Frieda’s Specialty Produce wanted to do something innovative to recognize women pioneers.

A campaign unveiled across multiple social media platforms features our founder Frieda Rapoport Caplan, Supreme Court Justice Ruth Bader Ginsburg and poet laureate Amanda Gorman. Their iconic styles and personalities were brought to life through produce like colored cauliflower, Stokes Purple® sweet potato, shishito peppers and Snow Dragon™ fruit.

“My mother would have gotten such a kick out of seeing her portrait recreated out of dragon fruit and colored cauliflower,” says Karen Caplan, president and CEO of Frieda’s Specialty Produce. “It brings such joy to honor her alongside the legendary RBG and the voice of the next generation, Amanda Gorman. We wanted to focus on women who have inspired us, but in true Frieda’s fashion do it in a way that makes people smile.”

This International Women’s month we salute all female trailblazers inside and outside the produce industry, from fearless frontline warriors to the female scientists working on the vaccines and all of the moms in between.
To all the women in our lives, thank you for everything you do!

 

To view the campaign, please visit our social media pages:
Instagram – www.instagram.com/friedasproduce
Facebook – www.facebook.com/friedasspecialtyproduce

 

 

Los Alamitos, CA (February 2021) Whole Foods Market is celebrating “Women Makers Raising the Bar,” highlighting some of the women makers, career changers and industry leaders who inspire and motivate others; and for the second year in a row, Frieda’s will be a focal point in the produce department as a proudly female-founded, female-owned and female-led company.

“We’re happy to spotlight Frieda’s Specialty Produce, a woman-owned and operated produce company,” said Erik Brown, executive leader, procurement at Whole Foods Market. “Frieda’s is a supplier that is all heart, caring deeply about the companies they supply and the shoppers they inspire.”

Nationwide, Whole Foods Market will promote a large selection of Frieda’s specialty items, including Snow & Honey™ dragon fruit, jackfruit, mandarinquats, kumquats, pink lemons and much more.

“We are thrilled to be included in this promotion for the second year in a row! In a male-driven industry, our female-first heritage is what lies at the very heart of our company and sets us apart,” says Megan Klemz, account manager at Frieda’s. “It is truly amazing to work with an organization like Whole Foods Market who has shared values and seeks to inspire their shoppers every day with new food experiences.”

 

Los Alamitos, CA (February 2021) — The lull between the Super Bowl and Easter often leaves grocery stores and shoppers looking for a bit of retail excitement—making it the perfect time to leverage that treasure hunt mentality and introduce new tropical favorites like dragon fruit.

Dragon fruit is no longer just for summer, in fact, 42% of shoppers said they would like to buy dragon fruit year-round1. With this in mind, Frieda’s has created attention-getting, limited-edition ElastiTags® that showcase the different varieties of dragon fruit, including Honey Dragon™ and Snow Dragon™. These tags make it easier for shoppers to know what the fruit will look and taste like on the inside and they give consumers a reason to try both varieties.

“Promoting multiple varieties through inviting, bountiful displays is key right now, as shoppers are visiting stores less but stocking up when they do shop,” says Cindy Sherman, director of marketing innovation & insights at Frieda’s. In fact, a recent survey from Deloitte Consulting found that 54% of shoppers said they are visiting stores less frequently than before, with most only going to the store once every two weeks2.

Merchandise the two varieties together, alongside citrus favorites like sumo mandarins and pixie tangerines, to increase dollar ring. Or, add some excitement to your tropicals table with an eye-catching display of dragon fruit, jackfruit and pineapples for a vibrant and fun display.

Frieda’s has strong supply of these two dragon fruit varieties from Ecuador and they will be available until the end of April.

Contact your Frieda’s account representative today for merchandising suggestions, including our colorful 3-tier shipper, that maximize your sales per square foot.

 

Source:
1 C&R 1,000 person study, February 2020
2  Deloitte Fresh Food Consumer Survey, 2020

Los Alamitos, CA (January 2021) – Lunar New Year, which begins on February 12, 2021, is the perfect time to help shoppers discover new food favorites, and Frieda’s customized Asian vegetable program makes it easy. 2021 is the Year of the Ox, symbolizing hard work and honesty; we think it’s quite fitting, wouldn’t you say?

Increased family time and at-home eating might be one of the pandemic’s most positive outcomes. However, shoppers are increasingly facing food fatigue. Celebrating Lunar New Year is a great way to keep shoppers inspired with new Asian vegetable favorites. A recent study shows that 50% of shoppers are interested in cooking Asian food at home1 and 58% want to try new Asian vegetables when cooking Asian food2.

“2021’s focus is on adventure and wellness, and our Asian vegetable assortment reflects that. Bestselling and in-demand items like bok choy, gai lan and Chinese eggplant bring much needed excitement to everyday eating while fresh ginger, turmeric and lemongrass, are perfect for promoting balance and wellness,” says Cindy Sherman, director of marketing and innovation at Frieda’s.

Frieda’s recommends creating displays that give shoppers fun and inspiring meal ideas like at-home noodle and spring roll bars. Display complementary items such as wonton and eggroll wrappers and kimchi, and tie them in with food items from other departments—like soy sauce, chopsticks and even red napkins—to be a one-stop destination for Lunar New Year cooking. Given the timing, these are perfect stay-in Valentine’s Day ideas, and nice alternatives to Italian food and pasta.

At Frieda’s, we take great pride in making your store the place for exciting seasonal shopping. Call your Frieda’s account manager today and make your produce department the ultimate Lunar New Year destination!

 

Source:
C+R 1000 Person Research, 2019

 

Los Alamitos, CA (January 2021) – Winter is here, and given the social restrictions necessitated by the global pandemic, some would say it is the winter of all winters. In fact, 63% of shoppers say they are unlikely to travel anytime soon1. So how can retailers help? Give shoppers the winter escape they crave by carrying a variety of specialty tropicals this season.

“For many shoppers, the trip to the grocery store is their only escape right now,” says Cindy Sherman, director of insights, marketing & innovation at Frieda’s. “It makes sense that shoppers would splurge on a latte at the coffee kiosk, spend a little extra time lingering over the cheese case and look for something new and different to try in the produce department, especially something that feels warm, exotic and adventurous.”

Exotic items like dragon fruit, passion fruit, young coconut, turmeric, and jackfruit are the perfect way to give shoppers the excitement they crave in a natural and healthy way. In fact, 41% of shoppers say enjoying exotic tropicals would help to make their lives more fun and interesting2. Frieda’s recommends using creative merchandising and a little flair to turn your tropicals table into a tiki-themed escape. Adorn displays with grass skirts, add tropical umbrellas to young coconuts, and merchandise red-skinned dragon fruit alongside for an inviting color break.

Make your produce department the escape that shoppers are looking for right now and give them a reason to spend a little more time exploring tropical fruit variety. Call your Frieda’s account manager today to help build the right tropical variety program for your stores, and for additional creative merchandising ideas.

Source:
1 Destination Analysts 1,200+ people survey, November 2020
2 C&R 1,000 person study, May 2020

Los Alamitos, CA (October 2020) – Immunity will be top of mind this winter. In fact, according to a recent study by Hartman Research, 68% of consumers are either using functional foods or are interested in using functional foods for immunity benefit this year1. Give shoppers easy, delicious ways to dose-up on vitamin C and add variety to their citrus rotation with Frieda’s new calamondin and limequat grab-n-go pouches.

Limequats are a hybrid of two favorites—limes and kumquats—characterized by a sweet rind and tart juice. Sweeter than lime and fully edible, this fruit can be used in cocktails and treats like limequat bars. Calamondin, also known as calamansi, are small hybrids of mandarins and kumquats that are perfectly poppable—skin and all! (Think teeny, tiny oranges that are sour & tart, making them ideal as an ingredient when creating a glaze for fish or poultry.) They are very popular throughout Asian and Southeast Asian cuisine for adding that tangy citrus flavor to dishes.

“Shoppers have become accustomed to discovering new citrus favorites every year,” says Alex Berkley, director of sales at Frieda’s. “First it was blood oranges, then came the Sumo mandarins. Last year shoppers fell in love with our mandarinquats, and this year they’ll be coming to the store to see what’s new & addictive in citrus.”

Frieda’s calamondins and limequats are available in 12/8-ounce pouches, with availability after Thanksgiving. Call your Frieda’s account manager today to request samples and pre-book.  Supplies won’t last!

Source:
1 Functional Food & Beverage Supplements, April 2020, The Hartman Group, total sample (n=2,637)

 

 

About Frieda’s Inc.
Frieda’s Specialty Produce has been inspiring new food experiences for friends, families, and food lovers everywhere since 1962. From kiwifruit and dragon fruit to Stokes Purple® sweet potatoes and habanero peppers, Frieda’s has introduced more than 200 unique fruits and vegetables to the U.S. marketplace. Founded by produce industry trailblazer Dr. Frieda Rapoport Caplan, subject of the 2015 documentary “Fear No Fruit,” the family company is owned and operated by Frieda’s daughters, Karen Caplan and Jackie Caplan Wiggins, in Orange County, California. Find Frieda’s on Facebook, Twitter, and Friedas.com. Inspire. Taste. Love.

 

 

 

Los Alamitos, CA (October 2020) – As the ghost of COVID continues to linger, Halloween is expected to look a little different this year, making now the perfect time to inspire shoppers and their families to try something new in the produce department!

According to a recent survey, 45% of shoppers are looking to find new and different things in the grocery store to make life a little more fun and interesting since the onset of the global pandemic.1

“I look forward to our Spooky Foods promotion all year long because it’s a great way to get shoppers to try something they have never had before. This year, I’m especially excited about our super-sweet yellow dragon fruit from Ecuador with a Brix level as high as 23…so sweet your kids will think it’s candy!” says Allen Demo, director of business & grower development at Frieda’s.

Just because consumers are opting for small Halloween gatherings at home or letting kids trick-or-treat within their social pods, doesn’t mean that Halloween needs to be less fun. Remind them about the joys of Halloween by displaying carved faces on apples and kiwanos®, creating jackfruit jack-o-lanterns, and staging rambutans to show off the fruit’s fearsome spiky sweetness! Don’t forget to add festive decorations from other departments to help to create the full Halloween effect.

Make the produce department a destination this Halloween by stocking up on fruits and vegetables that will give your shoppers something to cackle about. Your Frieda’s account manager will help you create the perfect potion for a chilling Spooky Foods display to drive incremental sales this October.

Source:
1 May 2020. C+R Research Omnibus Survey. Sample size of 1,000 people. Representative of total U.S. demographics.

 

About Frieda’s Inc.
Frieda’s Specialty Produce has been inspiring new food experiences for friends, families and food lovers everywhere since 1962. From kiwifruit and dragon fruit to Stokes Purple® sweet potatoes and habanero peppers, Frieda’s has introduced more than 200 unique fruits and vegetables to the U.S. marketplace. Founded by produce industry trailblazer Dr. Frieda Rapoport Caplan, subject of the 2015 documentary “Fear No Fruit,” the family company is owned and operated by Frieda’s daughters, Karen Caplan and Jackie Caplan Wiggins, in Orange County, California. Find Frieda’s on Facebook, @FriedasProduce and Friedas.com. Inspire. Taste. Love.

 

Los Alamitos, CA (September 2020) – October 1 marks the 43rd annual World Vegetarian Day. World Vegetarian Day was started in 1977 and serves to kick off Vegetarian Awareness Month, a month-long celebration of plant-based foods.

More and more people are embracing a plant-based lifestyle, and the emergence of COVID-19 has only accelerated that movement. Healthy, plant-based eating is fast emerging as a way for shoppers to feel in control of their health, while also giving their bodies the best chance of fighting off disease. According to IRI, fresh produce sales are up over 10% compared to last year, versus flat growth at the start of the pandemic1.

“The pandemic has resulted in what we like to call a ‘health trigger moment,” which is the point where consumers start to rethink their approach to diet and lifestyle. Right now consumers are making shifts in how they eat fueled by the quest for immunity, which is why World Vegetarian Month is the perfect opportunity to plug into the immunity-boosting benefits produce shoppers are looking for,” says Cindy Sherman, director of marketing & insights at Frieda’s.

How can your produce department capitalize on this movement and capture the shoppers’ attention? We suggest focusing on plant-based, immunity-boosting items, including the  Stokes Purple® Sweet Potatoes (with almost 4 times the vitamin C of an orange sweet potato); Turmeric, known for its immunity-boosting, inflammation-fighting properties; and Ginger with its antioxidant, antimicrobial, and anti-inflammatory properties.

This World Vegetarian Day, be sure to have the fruit and vegetable variety shoppers are seeking for their health and wellness. Call your Frieda’s account manager today for ideas on how to make your store a vegetarian destination all month long!

Source:
1IRI, 210 Analytics, Produce Marketing Association data 8/23/20

 

About Frieda’s Inc.
Frieda’s Specialty Produce has been inspiring new food experiences for friends, families, and food lovers everywhere since 1962. From kiwifruit and dragon fruit to Stokes Purple® sweet potatoes and habanero peppers, Frieda’s has introduced more than 200 unique fruits and vegetables to the U.S. marketplace. Founded by produce industry trailblazer Dr. Frieda Rapoport Caplan, subject of the 2015 documentary “Fear No Fruit,” the family company is owned and operated by Frieda’s daughters, Karen Caplan and Jackie Caplan Wiggins, in Orange County, California. Find Frieda’s on Facebook, @FriedasProduce, and Friedas.com. Inspire. Taste. Love.

 

 

Los Alamitos, CA (September 2020) –  Stokes Purple® sweet potatoes are back in season and shoppers are ready for them now more than ever.  So get ready for holiday demand with shippers only available from Frieda’s.

Research shows that rich-hued purple vegetables are hot sellers. In fact, retailers carrying Frieda’s exclusive Stokes Purple® sweet potatoes are seeing as much as 20% increases in weekly dollar same-store sales on this item vs. prior years’ sales, according to Nielson data1. These purple sweet potatoes are flying off the shelves!

Why you might ask? It’s the nation’s focus on functional foods, which is peaking now. According to the Mayo Clinic, functional foods are nutrient-dense items that promote optimal health while reducing the risk of disease. Examples include items like oatmeal, nuts, berries, and purple sweet potatoes. The Hartman Group research firm is predicting that functional foods will hit a high this year as COVID-concerned, health-oriented shoppers look to empower themselves and power up their diets with antioxidants.

Frieda’s suggests creating superfood displays that combine items like Stokes Purple® sweet potatoes, fresh turmeric, ginger root, and citrus. Tout the nutrition benefits of these fruits & vegetables and turn your produce department into a fresh, functional foods destination.

“Stokes are in high demand this year as we anticipate that holiday cooking will have a functional spin,” says Alex Berkley, Frieda’s director of sales. “Stokes Purple® sweet potatoes are ideal to promote for Thanksgiving and Christmas, and our display shipper is a great way to showcase them and add incremental shelf space. We recommend using signage to suggest that shoppers create healthy holiday favorites like Stokes Purple® sweet potato pie.

Organic and conventional Stokes Purple® sweet potatoes are available now through May in 15-lb. and 40-lb. cartons. Every potato is labeled to reduce front-end checker error. An organic 12/3-lb. bag option is also available.

Call your Frieda’s account manager today for help in planning your ads now and pre-booking supply.

Source:
1 Nielsen Data xAOC, regional retailer in the NE. 52 weeks ending 7/11/20

 

About Frieda’s Inc.
Frieda’s Specialty Produce has been inspiring new food experiences for friends, families, and food lovers everywhere since 1962. From kiwifruit and dragon fruit to Stokes Purple® sweet potatoes and habanero peppers, Frieda’s has introduced more than 200 unique fruits and vegetables to the U.S. marketplace. Founded by produce industry trailblazer Dr. Frieda Rapoport Caplan, subject of the 2015 documentary “Fear No Fruit,” the family company is owned and operated by Frieda’s daughters, Karen Caplan and Jackie Caplan Wiggins, in Orange County, California. Find Frieda’s on Facebook, @FriedasProduce, and Friedas.com. Inspire. Taste. Love.

 

 

 

Los Alamitos, CA (April 2020) – We are in our seventh week of shelter-at-home orders in California amidst the COVID-19 pandemic, and that has been a drastic change for Frieda’s Specialty Produce, where the culture is fueled by face-to-face communication and connection. Many office employees are working from home and the warehouse is abiding by new social distancing regulations that make it feel a little strange at work every day.

It has become increasingly clear that the joy of working from home is wearing off quickly for office workers. Small spaces and the reality of having kids and parents home together brings more pressure to the day, and we all know that people were already stressed out before COVID-19 came onto the scene.

Being in a warehouse environment is no picnic either. Standing 6 feet apart and having a masked conversation with a co-worker feels distant and lacks a human touch.  Taking breaks alone feels, well, lonely.

The leadership team at Frieda’s was worried about the impact on employee engagement and decided to do something about it. “We have a new practice of meeting as leaders every morning on Zoom. We spend A LOT of time talking about how the employees are feeling, and we thought if only they could see us in action, just like before COVID-19 hit,” says Karen Caplan, president and CEO. “We wanted to ensure that they know how truly grateful we are for everything they are doing to make sure that our retailers are fully stocked with our fresh, delicious produce.”

So, the Frieda’s leadership team followed in the footsteps of “Saturday Night Live at Home” and the “One World: Together at Home” concert and used their Zoom meeting to record themselves working at home. They first rehearsed as a dry run but the first take was so sweet, simple and sincere that they decided to go with it.  “If there is anything this crisis has taught us, it is that sometimes imperfect is absolutely perfect,” Caplan notes.

The video seems to have worked and brought similes to the faces of Frieda’s. “THAT. WAS. BRILLIANT!!! Really made my dayJ,” said Tricia Gil, executive assistant.

Enjoy the video here.

https://youtu.be/04CQHVRnpIU

 

About Frieda’s Inc.

Frieda’s Specialty Produce has been inspiring new food experiences for friends, families and food lovers everywhere since 1962. From kiwifruit and dragon fruit to Stokes Purple® sweet potatoes and habanero peppers, Frieda’s has introduced more than 200 unique fruits and vegetables to the U.S. marketplace. Founded by produce industry trailblazer Dr. Frieda Rapoport Caplan, subject of the 2015 documentary “Fear No Fruit,” the family company is owned and operated by Frieda’s daughters, Karen Caplan and Jackie Caplan Wiggins, in Orange County, California. Find Frieda’s on Facebook@FriedasProduce and Friedas.com. Inspire. Taste. Love.

Los Alamitos, CA (March 2020) – In-store employees are working overtime to keep shelves stocked and shoppers fed, making them our local heroes. Love Your Produce Manager® Day (LYPM), April 2, is the perfect time to show gratitude for the produce department team and recognize all the hard work they are putting in today and every day.

Now more than ever before in-store produce teams need to remain motivated and inspired. The extra time and effort they are putting in is making a big difference and these teams deserve recognition for a job well done. This is why Frieda’s created the holiday in 2012 to recognize produce managers—highlighting the hard work they put into their departments to keep them fresh and stocked all year round

“The inspiration for LYPM came from when my mother Frieda introduced the kiwifruit to America in 1962. A shopper at a Safeway store asked their produce manager to locate what is now known as kiwifruit. The produce manager and produce buyer connected with Frieda, who was able to locate the first shipment of the fruit and, as they say, the rest is marketing history,” says Karen Caplan, CEO and president (and Frieda’s eldest daughter).

Here are a few easy ways to recognize your produce teams right now:

On April 2, please take time to visit your stores to show appreciation for your produce teams and highlight their hard work.

 

About Frieda’s Inc.

Frieda’s Specialty Produce has been inspiring new food experiences for friends, families and food lovers everywhere since 1962. From kiwifruit and dragon fruit to Stokes Purple® sweet potatoes and habanero peppers, Frieda’s has introduced more than 200 unique fruits and vegetables to the U.S. marketplace. Founded by produce industry trailblazer Dr. Frieda Rapoport Caplan, subject of the 2015 documentary “Fear No Fruit,” the family company is owned and operated by Frieda’s daughters, Karen Caplan and Jackie Caplan Wiggins, in Orange County, California. Find Frieda’s on Facebook@FriedasProduce and Friedas.com. Inspire. Taste. Love.

Los Alamitos, CA (March 2020) – Despite the news of COVID-19 on the rise in America, hypertension, high cholesterol and diabetes continue to be top health conditions in the U.S.1 To combat these threats, retail registered dieticians can play a key role in helping to educate shoppers so they can make the best food and lifestyle choices. March 11 is National Registered Dietitian Nutritionist Day, and Frieda’s will be celebrating these in-store superheroes.

“The store-level retail dietitians are really the healthy eating coaches of the grocery store,” says Alex Berkley, Frieda’s director of sales. “They are an accessible, approachable and affordable (or free) source of advice for shoppers to make the best decisions when it comes to healthy, delicious eating. And from our experience, store level RDs love to promote fresh produce!”

In fact, studies have shown that working with a retail registered dietitian can lead to healthier eating, better compliance with medication and improved health results. A 2019 study of hypertension patients, originally reported in ConsumerAffairs, revealed that 30 participants who received three counseling sessions from retail dietitians over the course of 12 weeks saw favorable results.2

Call your Frieda’s account manager for strategies on how to leverage your retail registered dietitians. We’ll help you create an impactful consumer experience that encourages shoppers to stay healthy every day.

Sources:

  1. Dalli, Kristen, et al. “Grocery Store Nutrition Information Help Shoppers Make Healthier Choices.” ConsumerAffairs, www.consumeraffairs.com/news/grocery-store-nutrition-information-help-shoppers-make-healthier-choices-021219.html.
  2. Morgan, Kate. “Story from Blue Cross Blue Shield Association: These Are the Top 10 Health Conditions Affecting Americans.” USA Today, Gannett Satellite Information Network, 6 Nov. 2018, www.usatoday.com/story/sponsor-story/blue-cross-blue-shield-association/2018/10/24/these-top-10-health-conditions-affecting-americans/1674894002/.

 

About Frieda’s Inc.

Frieda’s Specialty Produce has been inspiring new food experiences for friends, families and food lovers everywhere since 1962. From kiwifruit and dragon fruit to Stokes Purple® sweet potatoes and habanero peppers, Frieda’s has introduced more than 200 unique fruits and vegetables to the U.S. marketplace. Founded by produce industry trailblazer Dr. Frieda Rapoport Caplan, subject of the 2015 documentary “Fear No Fruit,” the family company is owned and operated by Frieda’s daughters, Karen Caplan and Jackie Caplan Wiggins, in Orange County, California. Find Frieda’s on Facebook@FriedasProduce and Friedas.com. Inspire. Taste. Love.

Los Alamitos, CA (March 2020) March 8 marks International Women’s Day, and the month of March is celebrated as International Women’s month—all in an effort to promote the equality of women. This year the theme is #eachforequal, whereby an equal world is an enabled world.

In support of this, Whole Foods Market will be celebrating women with their Women Makers Raising the Bar campaign, a movement highlighting the accomplishments of notable women makers. This year, Frieda’s Specialty Produce will be a focal point in the produce department as a Female First for being a female-led trailblazing company that has introduced over 200 fresh produce items to the U.S. since 1962.

“We’re proud to feature Frieda’s products in our stores during our Women Makers Raising the Bar campaign this month,” said Erik Brown, Produce Executive Leader. “Frieda’s is a women-owned company that our customers have come to know and love, and we are excited to celebrate their high-quality produce.”

Nationwide, the chain will promote a large selection of both bulk and packaged specialty produce, including dragon fruit, kiwano, mandarinquats, jackfruit and much more. In total, 14 items will be showcased.

“We are thrilled to be celebrating our women-owned, women-led culture with one of our top clients,” says Alex Berkley, Frieda’s sales director. “It’s magical when our story and values are completely intertwined with the DNA of those that we service.”

 

About Frieda’s Inc.

Frieda’s Specialty Produce has been inspiring new food experiences for friends, families and food lovers everywhere since 1962. From kiwifruit and dragon fruit to Stokes Purple® sweet potatoes and habanero peppers, Frieda’s has introduced more than 200 unique fruits and vegetables to the U.S. marketplace. Founded by produce industry trailblazer Dr. Frieda Rapoport Caplan, subject of the 2015 documentary “Fear No Fruit,” the family company is owned and operated by Frieda’s daughters, Karen Caplan and Jackie Caplan Wiggins, in Orange County, California. Find Frieda’s on Facebook@FriedasProduce and Friedas.com. Inspire. Taste. Love.

Los Alamitos, CA (February 2020) – Lent is a perfect time to help shoppers look beyond fish and move produce to the center of their plate by discovering a variety of plant-based foods, including new fruits and vegetables. Nearly 25 percent of Americans observe the holiday, making it a great time to feature an expanded assortment of fruits, vegetables and meat alternatives for meatless Fridays as a way to satisfy shoppers’ desires for something other than meat during this time.

According to a 2019 survey from C+R Research in partnership with Frieda’s, 68 percent of shoppers are planning to add more produce to the meals they serve this spring, and 73 percent say they choose grocery stores with a variety of fruits and vegetables over other stores. That means fresh variety will drive store traffic, giving shoppers new reasons to experiment with fresh flavors.

Creating meatless destinations for your shoppers is key to capitalizing on traditions and consumer trends this Lenten season. “Products like Frieda’s Jackfruit, Stokes Purple® Sweet Potatoes, Soyrizo and Colored Cauliflower become the new go-to staples for many homes that observe Lent and abstain from meat on Fridays,” says Alex Berkley, Frieda’s director of sales.

“Recipes like Beer-Braised Fresh Jackfruit Chili, made with fresh jackfruit, and Spiced Stokes Purple® Sweet Potatoes and Chickpeas are a great way to promote variety,” Berkley says. Create displays with these items featuring enticing signage to showcase meal ideas. Eye-catching displays with all-in-one selections in the same place help demonstrate to shoppers that there is more to Lent than fish sticks or fish sandwiches—even shoppers not observing Lent will want to make vegetables the star of their plates this spring!

Call your Frieda’s account manager today to get merchandising support and ideas on how to make your store a Lent destination.

 

Sources:
Smietana 2017. Facts & Trends. Three-Quarters of Americans Give Up Lent for Lent.
2018. The Packer. Fresh Trends 2018.
2019. C+R Research Omnibus.

 

About Frieda’s Inc.

Frieda’s Specialty Produce has been inspiring new food experiences for friends, families and food lovers everywhere since 1962. From kiwifruit and dragon fruit to Stokes Purple® sweet potatoes and habanero peppers, Frieda’s has introduced more than 200 unique fruits and vegetables to the U.S. marketplace. Founded by produce industry trailblazer Dr. Frieda Rapoport Caplan, subject of the 2015 documentary “Fear No Fruit,” the family company is owned and operated by Frieda’s daughters, Karen Caplan and Jackie Caplan Wiggins, in Orange County, California. Find Frieda’s on Facebook, @FriedasProduce and Friedas.com. Inspire. Taste. Love.

 

Los Alamitos, CA (February 2019) What do shoppers look for when buying sweet potatoes? Which types do they prefer? Versatility is key and shoppers want a sweet potato that can be used in a variety of dishes such as soups, pies, fries and more — just like Frieda’s Stokes Purple® sweet potatoes.

According to a 2020 survey from C + R Research, 56% of shoppers say that they want to be able to use a sweet potato in both sweet and savory dishes. Additionally, 37% of shoppers say they prefer a purple sweet potato over an orange variety for everyday cooking, likely due to the versatile texture of the potato, which bakes and fries well. Among those who are interested in purchasing a purple sweet potato, 69% believe they are worth paying more for versus orange sweet potatoes. It’s becoming clear that now, more than ever, shoppers want that versatility and are willing to pay more for it.

“Our test kitchen team cooked up our Stokes Purple® along with other purple sweet potato varieties, and the classic orange sweet potato to see how they all stacked up,” says Alex Berkley, Frieda’s sales director. “We found that Stokes Purple® really stood out as the only purple-fleshed sweet potato that has both a mild sweetness and the appropriate level of starchiness and moistness to make them ideal for everyday cooking. Shoppers love that they can buy our purple sweet potatoes and use them to make everything from muffins, chips and cheesecake bars, and they contain anthocyanins, just like blueberries. Stokes Purple® truly are a super sweet potato.”

Stokes Purple® sweet potatoes are also the go-to sweet potato for influential chefs like Chef Chadwick Boyd, food and lifestyle expert, cookbook author and cooking show judge. “Stokes Purple® sweet potatoes are exceptionally versatile. They’re ideal for plant-based main dishes and richer, denser pies, while being pleasantly less sweet — so on trend! Their vibrant purple color makes plates and platters unforgettable,” Boyd notes.

Drive your produce sales this spring by stocking up on Frieda’s Stokes Purple® sweet potatoes, conventional and organic. Our exclusive, non-GMO supply is ready for shipping and stocking on your produce shelf, either in bulk or 3-pound bags. Call your Frieda’s account manager today for merchandising, signage and recipe solutions. Move over orange sweet potatoes, Stokes Purple® sweet potatoes are here to stay. 

Source:
2020 C+R Research Omnibus Survey, sample size of 1,000 people, representative of total U.S. demographics.

 

About Frieda’s Inc.

Frieda’s Specialty Produce has been inspiring new food experiences for friends, families and food lovers everywhere since 1962. From kiwifruit and dragon fruit to Stokes Purple® sweet potatoes and habanero peppers, Frieda’s has introduced more than 200 unique fruits and vegetables to the U.S. marketplace. Founded by produce industry trailblazer Dr. Frieda Rapoport Caplan, subject of the 2015 documentary “Fear No Fruit,” the family company is owned and operated by Frieda’s daughters, Karen Caplan and Jackie Caplan Wiggins, in Orange County, California. Find Frieda’s on Facebook@FriedasProduce and Friedas.com. Inspire. Taste. Love.

Los Alamitos, CA – (January 2020) – Frieda’s Specialty Produce, known for spotting trends like veggies for dessert and unicorn food, has updated its predictions for 2020 to help retailers make room for what’s hot.

Frieda’s trendologists are at it again. “We are in the fields with our growers and in the kitchens with our chefs,” says Cindy Sherman, director of marketing and innovation. “We dive deep into our consumer research to identify real changes in behavior versus the fads that are here today, gone tomorrow.” Find Frieda’s trend predictions below:

 

 

About Frieda’s Inc.

Frieda’s Specialty Produce has been inspiring new food experiences for friends, families and food lovers everywhere since 1962. From kiwifruit and dragon fruit to Stokes Purple® sweet potatoes and habanero peppers, Frieda’s has introduced more than 200 unique fruits and vegetables to the U.S. marketplace. Founded by produce industry trailblazer Dr. Frieda Rapoport Caplan, subject of the 2015 documentary “Fear No Fruit,” the family company is owned and operated by Frieda’s daughters, Karen Caplan and Jackie Caplan Wiggins, in Orange County, California. Find Frieda’s on Facebook, @FriedasProduce and Friedas.com. Inspire. Taste. Love.

Los Alamitos, CA (January 2020) – The Kiwi Queen, Mushroom Queen, Packer’s 1979 Produce “Man” of the Year, Dr. Frieda Rapoport Caplan, passed away on January 18 at the age of 96. Frieda lived a very long and healthy life. In fact, she became a vegan at the age of 95, choosing a plant-based diet.

Frieda was an incredibly vibrant woman her entire life and most recently received the Center for Growing Talent Catalyst Award which she accepted in person October 2019 during the Produce Marketing Association Convention in Anaheim. Keynote speaker Queen Latifah saluted the Kiwi Queen when she took the stage.

Frieda began her career in produce by working for Giumarra Brothers on the 7th street wholesale produce market (the company was managed by her husbands’ aunt and uncle). After a few years, the landlord of the produce market, the Southern Pacific Railroad, encouraged her to start her own business.

So on April 2, 1962, she opened Produce Specialties, Inc. on the L.A. Wholesale produce market with light lavender signs. She was the first woman to own and operate a wholesale produce company in the United States. That purple color turned into the company’s “trademarked” color, and to this day, most everyone in the produce industry associates “purple” with Frieda’s.

Frieda was eventually joined in the business by both her daughters:  Karen Caplan in 1977 and Jackie Caplan Wiggins in 1983. Frieda’s greatest joy was that she got to work side by side with her daughters every day.  Most recently, two of her grandchildren, Alex Berkley and Sophia Jackson joined the now third-generation family business.

Frieda was a political activist her entire life, starting with student body campaigns she ran while she was a student at UCLA.  In 1945 Frieda was named “Miss UCLA” for being the best known person on campus.

She was active in many local organizations, which provide support to people regardless of age, gender, race, color, sexual orientation or financial status. Some of her favorites were: Dramatic Results, Trust Women, and Women Against Gun Violence. She also supported the ACLU, Anti-Defamation League and Planned Parenthood.

She was part of a longitudinal study being conducted at UCI Mind Institute in Irvine, CA to help find the cause and cure for Alzheimer’s. After her passing, her brain was donated to UCI Mind so it could be studied to help solve this terrible disease.

A Celebration of Life will be held on February 22; the location and time to be announced. The family suggests anyone wanting to make a donation in her memory, to choose one of the organizations which were important to Frieda: Dramatic Results (Long Beach) www.dramaticresults.org, UCI Mind http://www.mind.uci.edu , Trust Women (Kansas) www.trustwomen.org , Women Against Gun Violence (Los Angeles) www.wagv.org , American Civil Liberties Union – ACLU (Los Angeles) www.aclusocal.org , Anti-Defamation League (Los Angeles) https://www.adl.org, Planned Parenthood (Orange and San Bernardino Counties) www.plannedparenthood.org/planned-parenthood-orange-san-bernardino.

 

About Frieda’s Inc.

Frieda’s Specialty Produce has been inspiring new food experiences for friends, families and food lovers everywhere since 1962. From kiwifruit and dragon fruit to Stokes Purple® sweet potatoes and habanero peppers, Frieda’s has introduced more than 200 unique fruits and vegetables to the U.S. marketplace. Founded by produce industry trailblazer Dr. Frieda Rapoport Caplan, subject of the 2015 documentary “Fear No Fruit,” the family company is owned and operated by Frieda’s daughters, Karen Caplan and Jackie Caplan Wiggins, in Orange County, California. Find Frieda’s on Facebook@FriedasProduce and Friedas.com. Inspire. Taste. Love.

Los Alamitos, CA (January 2020) – Friendsgiving is so 2019. What’s 2020 you ask? Galentine’s Day.

Galentine’s Day takes place on or around Valentine’s Day and is a celebration of friendship.  With no significant other needed, it’s a way to celebrate your gal pals—or any pals for that matter.

“We love the notion of Galentine’s Day here at Frieda’s, where we have always celebrated female empowerment. It gives our retailers a way to double the number of Valentine’s Day celebrations and help fill in the gap in between January healthy eating and March St. Patrick’s Day fun,” said Alex Berkley, Frieda’s director of sales. “I plan to invite my girlfriends over on February 13 for champagne and a make-your-own crêpe bar with berries, Nutella and freshly made Frieda’s young coconut cream.”

Frieda’s offers single cases of ready-to-eat, shelf-stable French-style crêpes with 12 packages per display-ready case. The display and packaging feature a bright, fun design that attracts impulse shoppers, especially Galentine’s Day celebrating millennials, and includes how to prepare crêpes in three easy steps.

To make your crêpe display a dessert destination in the produce aisle, place it by the berry patch, along with chilled young coconuts. Don’t just stop there—merchandise whipped cream, chocolate sauce and glaze in the surrounding space for maximum impact.

Call a Frieda’s account manager today for sweet deals on crêpes and other Valentine’s Day/Galentine’s Day promotion ideas.

 

About Frieda’s Inc.

Frieda’s Specialty Produce has been inspiring new food experiences for friends, families and food lovers everywhere since 1962. From kiwifruit and dragon fruit to Stokes Purple® sweet potatoes and habanero peppers, Frieda’s has introduced more than 200 unique fruits and vegetables to the U.S. marketplace. Founded by produce industry trailblazer Dr. Frieda Rapoport Caplan, subject of the 2015 documentary “Fear No Fruit,” the family company is owned and operated by Frieda’s daughters, Karen Caplan and Jackie Caplan Wiggins, in Orange County, California. Find Frieda’s on Facebook@FriedasProduce and Friedas.com. Inspire. Taste. Love.

 

Los Alamitos, CA (January 2020) – Did you know that 73% of shoppers will choose a grocery store because it has more variety in its fresh produce offerings than other retailers1? Make room for the assortment your customers are looking for with Frieda’s new three-tiered display shipper and bin display shipper.

“We are kicking off the New Year with two newly designed shippers,” says Alex Berkley, director of sales at Frieda’s. “The three-tiered shipper lets produce managers display a range of items at once, while our beautiful bin display was made for merchandising one or two items. Both shippers were designed with the retailer in mind, helping them to have flexibility and to allow stores to maximize sales per square foot all year long, while also providing cooking inspiration for shoppers.”

Fill your display shippers with items like Stokes Purple® sweet potatoes, Frieda’s branded grab-in-go citrus pouches and eye-catching tropical items like dragon fruit and passion fruit.

To add incremental shelf space to your stores, contact Frieda’s today! Shippers will be offered free of charge with minimum purchases.

Source:

C+R Research, 2019.

 

About Frieda’s Inc.

Frieda’s Specialty Produce has been inspiring new food experiences for friends, families and food lovers everywhere since 1962. From kiwifruit and dragon fruit to Stokes Purple® sweet potatoes and habanero peppers, Frieda’s has introduced more than 200 unique fruits and vegetables to the U.S. marketplace. Founded by produce industry trailblazer Dr. Frieda Rapoport Caplan, subject of the 2015 documentary “Fear No Fruit,” the family company is owned and operated by Frieda’s daughters, Karen Caplan and Jackie Caplan Wiggins, in Orange County, California. Find Frieda’s on Facebook@FriedasProduce and Friedas.com. Inspire. Taste. Love.

Los Alamitos, CA (December 2019) – Winter is around the corner, which means that shoppers will be looking to discover new seasonal citrus favorites for an extra boost of vitamin C. This year, Frieda’s will be offering new grab-n-go citrus pouches for two new items: mandarinquats and lemonade lemons.

“Our data shows that the Frieda’s brand means something to shoppers and helps to get them over the hump of trying a something new,” says Cindy Sherman, director of marketing and innovation at Frieda’s. “Because some of these items can be intimidating, we like to help them get ideas on how to enjoy our products. Using our packaging to educate makes it easy and convenient for shoppers!”

For instance, mandarinquats are a hybrid of two favorites—mandarins and kumquats—and Frieda’s encourages shoppers to use these small fruits to add a punch of citrus flavor to any dish. Frieda’s lemonade lemons are delightfully sweet, so we recommend eating them as is, peel and all, or adding them to your favorite drinks.

All this information—and more—can be found on Frieda’s branded citrus packaging, which has always been a retailer favorite because of its convenience, ease of merchandising and low shrink. With a third of all consumers making their purchasing decisions based on packaging1, Frieda’s wants to ensure that retailers have the best opportunity to grow their incremental winter citrus sales.

All new items will be available in January. Call your Frieda’s account manager today for more information about our winter citrus line-up!

References:

 

About Frieda’s Inc.

Frieda’s Specialty Produce has been inspiring new food experiences for friends, families and food lovers everywhere since 1962. From kiwifruit and dragon fruit to Stokes Purple® sweet potatoes and habanero peppers, Frieda’s has introduced more than 200 unique fruits and vegetables to the U.S. marketplace. Founded by produce industry trailblazer Dr. Frieda Rapoport Caplan, subject of the 2015 documentary “Fear No Fruit,” the family company is owned and operated by Frieda’s daughters, Karen Caplan and Jackie Caplan Wiggins, in Orange County, California. Find Frieda’s on Facebook, @FriedasProduce and Friedas.com. Inspire. Taste. Love.

Los Alamitos, CA (December 2019) – Shoppers are more interested in cooking Asian food at home now than ever before (61% of them, to be exact1), which is why Frieda’s developed a customized Asian vegetable program just in time for Lunar New Year (LNY), which begins on January 25th, 2020. This is a great way to help shoppers try something new in the comfort of their preferred retailers.

“Some of our most popular items for this time of the year are Shanghai bok choy, fresh ginger and Chinese eggplant, which fall right in line with the findings of our consumer research,” says Alex Berkley, director of sales at Frieda’s. “We did the work for our retailers by finding out what consumers are looking for and where, thus giving us the items to create the perfect sets!”

Pairing the unfamiliar with the familiar is the first step in bridging the gap for shoppers, especially because 34% of shoppers are intimidated by Asian vegetables1. This coupled with utilizing Frieda’s in-store signage and educational packaging is a recipe for success, given that 56% of shoppers say that they want to be able to shop for Asian produce in their regular grocery store1.

“We, at Frieda’s, take pride in knowing that our brand really resonates with shoppers,” says Berkley. “They trust us provide high-quality product, consistent supply and inspiring recipe ideas, and that extends into our Asian vegetable line up, too.”

Call your Frieda’s account manager today to learn more about how to create a custom Asian produce set for your stores.

Reference:

  1. C+R Research, 2019.

 

About Frieda’s Inc.

Frieda’s Specialty Produce has been inspiring new food experiences for friends, families and food lovers everywhere since 1962. From kiwifruit and dragon fruit to Stokes Purple® sweet potatoes and habanero peppers, Frieda’s has introduced more than 200 unique fruits and vegetables to the U.S. marketplace. Founded by produce industry trailblazer Dr. Frieda Rapoport Caplan, subject of the 2015 documentary “Fear No Fruit,” the family company is owned and operated by Frieda’s daughters, Karen Caplan and Jackie Caplan Wiggins, in Orange County, California. Find Frieda’s on Facebook, @FriedasProduce and Friedas.com. Inspire. Taste. Love.

Los Alamitos, CA – (December 2019) – Frieda’s Specialty Produce, known for spotting trends like veggies for dessert and unicorn food, has released its predictions for 2020 to help retailers make room for what’s hot.

Frieda’s trendologists are at it again. “We are in the fields with our growers and in the kitchens with our chefs,” says Cindy Sherman, director of marketing and innovation. “We dive deep into our consumer research to identify real changes in behavior versus the fads that are here today, gone tomorrow.” Find Frieda’s trend predictions below:

 

About Frieda’s Inc.

Frieda’s Specialty Produce has been inspiring new food experiences for friends, families and food lovers everywhere since 1962. From kiwifruit and dragon fruit to Stokes Purple® sweet potatoes and habanero peppers, Frieda’s has introduced more than 200 unique fruits and vegetables to the U.S. marketplace. Founded by produce industry trailblazer Dr. Frieda Rapoport Caplan, subject of the 2015 documentary “Fear No Fruit,” the family company is owned and operated by Frieda’s daughters, Karen Caplan and Jackie Caplan Wiggins, in Orange County, California. Find Frieda’s on Facebook, @FriedasProduce and Friedas.com. Inspire. Taste. Love.

###

Los Alamitos, CA (November 2019) – In August 2018, Frieda’s Specialty Produce and foodservice powerhouse Sysco joined forces with the goal of helping chefs get the best quality and variety of produce through their innovative e-commerce platform, Supplies on the Fly. On October 24, 2019, Sysco recognized their best vendor partners in a special award ceremony and, out of 2,300 vendors, Frieda’s was awarded a Bronze award for their valued partnership.

Other produce vendors who received awards included Taylor Farms, Church Brothers Farms, Driscoll’s, EarthFresh Farms and Bonduelle. We give a hearty congratulations to Frieda’s and everyone else who received awards this year!

 

About Frieda’s Inc.

Frieda’s Specialty Produce has been inspiring new food experiences for friends, families and food lovers everywhere since 1962. From kiwifruit and dragon fruit to Stokes Purple® sweet potatoes and habanero peppers, Frieda’s has introduced more than 200 unique fruits and vegetables to the U.S. marketplace. Founded by produce industry trailblazer Dr. Frieda Rapoport Caplan, subject of the 2015 documentary “Fear No Fruit,” the family company is owned and operated by Frieda’s daughters, Karen Caplan and Jackie Caplan Wiggins, in Orange County, California. Find Frieda’s on Facebook, @FriedasProduce and Friedas.com. Inspire. Taste. Love.

 

Los Alamitos, CA (November 2019) – Frieda’s Specialty Produce partnered with Keany Produce & Gourmet to sponsor the secret ingredient at DC Central Kitchen’s Capital Food Fight on November 6th.

Held at The Anthem in Washington, D.C., the event mobilized more than 2,000 attendees who roamed throughout 80 DC-area restaurant stations. Chef Jose Andres, named the 2018 Humanitarian of the Year by the James Beard Foundation, hosted the event. He’s known for his work to end hunger and poverty by using the power of food to empower communities and strengthen economies.

The secret ingredient for one of the battles was Stokes Purple® sweet potatoes, exclusively distributed by Frieda’s. Chef Marcelle Afram of Bluejacket created a Stokes Purple® sweet potato spiced funnel cake with a chocolate walnut tahini spread, the winning dish of the battle (pictured above). “I’m making dessert for breakfast”, said Chef Afram of her inspiration behind the dish. Chef Afram battled Chef Kyoo Eom of Dirty Habit who made a spicy crab salad “sushi roll” with the Stokes Purple® sweet potato, garnished with aioli, potato chip and crispy lime.

Other competing chefs included, Adam Greenberg of Coconut Club and Johanna Hellrigl of Doi Moi.

Now celebrating its 16th year, Capital Food Fight was the brainchild of celebrity chef Jose Andres; 100% of the $815,000 raised benefits DC Central Kitchen (DCCK), a nonprofit enterprise that combats hunger and poverty through job training and job creation. DCCK’s social ventures include serving scratch-cooked, farm-to-school meals in DC schools, delivering fresh, affordable produce to corner stores in neighborhoods without supermarkets and operating a fast-casual cafe.

 

About Frieda’s Inc.

Frieda’s Specialty Produce has been inspiring new food experiences for friends, families and food lovers everywhere since 1962. From kiwifruit and dragon fruit to Stokes Purple® sweet potatoes and habanero peppers, Frieda’s has introduced more than 200 unique fruits and vegetables to the U.S. marketplace. Founded by produce industry trailblazer Dr. Frieda Rapoport Caplan, subject of the 2015 documentary “Fear No Fruit,” the family company is owned and operated by Frieda’s daughters, Karen Caplan and Jackie Caplan Wiggins, in Orange County, California. Find Frieda’s on Facebook, @FriedasProduce and Friedas.com. Inspire. Taste. Love.

 

Los Alamitos, CA (October 2019) – The holidays are right around the corner and soon shoppers will be thinking about what to serve their holiday guests.

With the growth of plant-based eating, many of today’s shoppers are looking for more meatless main dishes to include on their holiday table. One-third of Americans consider themselves to be “flexitarians”—someone who fluctuates between enjoying a plant-based and a meat-based diet1. In fact, 60% of people are more likely to include at least one plant-based main dish on their holiday table than in the past2. This means shoppers will be stocking up on a variety of fruits and vegetables for the center of the plate this year, so be sure to offer options that will delight their senses.

“As more shoppers are looking for meatless main dish alternatives, it’s important for retailers to make plant-based foods a focus in their stores,” says Alex Berkley, director of sales for Frieda’s. “Frieda’s Colored Cauliflower is a great option for holiday main dishes such as whole roasted colored cauliflower with salsa verde. Cauliflower continues to explode in popularity, and adding colored cauliflower to your produce set will keep you on trend with consumers,” Berkley says. Just as versatile as white cauliflower, colored cauliflower—which comes in purple, orange and green—will add a colorful splash to the holiday table.

Veggie-based mains are perfect for “Friendsgiving” celebrations that continue to grow in popularity – particularly among millennials who are looking to try something new and “show off” their skills with innovative dishes. This gathering among friends means the Thanksgiving holiday has transformed into multiple meals. Sixty-five percent of people plan to attend multiple holiday celebrations,3 so shoppers will have more opportunities to buy and cook and will seek out veg variety when they shop.

Add signage and recipe cards to round out a full-scale display of plant-based main dish ideas in your produce department—it’s a sure way to inspire shoppers.

Contact your Frieda’s sales manager for more ways to maximize your plant-based opportunities in stores this holiday season!

  1. Gervis, Zoya. “One Third of Americans Consider Themselves ‘Flexitarian’.” New York Post, 26 Oct. 2018, https://nypost.com/2018/10/26/one-third-of-americans-consider-themselves-flexitarian/.
  2. C+R research, 2019
  3. Wakefield research, Sept. 2018

 

About Frieda’s Inc.

Frieda’s Specialty Produce has been inspiring new food experiences for friends, families and food lovers everywhere since 1962. From kiwifruit and dragon fruit to Stokes Purple® sweet potatoes and habanero peppers, Frieda’s has introduced more than 200 unique fruits and vegetables to the U.S. marketplace. Founded by produce industry trailblazer Dr. Frieda Rapoport Caplan, subject of the 2015 documentary “Fear No Fruit,” the family company is owned and operated by Frieda’s daughters, Karen Caplan and Jackie Caplan Wiggins, in Orange County, California. Find Frieda’s on Facebook, @FriedasProduce and Friedas.com. Inspire. Taste. Love.

Los Alamitos, CA (October 2019) – PMA Fresh Summit 2019 is here, which means making connections, spotting innovation and having fun. But it can also mean the onset of hangovers, headaches and foot blisters. While you’re out walking the convention floor, look for your friends in purple. Frieda’s team will be in and around the convention center at the ready with aids to help you “survive” the nation’s largest produce convention.

“Part of our culture is going above and beyond, and we want to bring that to PMA with us this year,” says Alex Berkley, Frieda’s director of sales. For years we have been saying, “What if we can equip our clients with a trade show survival kit, to help them get the most out of the show?”

Well this year, it’s happening! Frieda’s on-site teams will be armed to address survival needs for PMA attendees. Have a headache from that extra cocktail last night? Got some heartburn from the guacamole you just sampled? Is a blister from those new shoes holding you back? Just look for the folks in purple. “It will be easy to spot our teams,” Berkley says. “We’ll be the ones in purple shirts that say ‘Got your back’ because Frieda’s always has your back.” We’ll see you at the show.

 

About Frieda’s Inc.

Frieda’s Specialty Produce has been inspiring new food experiences for friends, families and food lovers everywhere since 1962. From kiwifruit and dragon fruit to Stokes Purple® sweet potatoes and habanero peppers, Frieda’s has introduced more than 200 unique fruits and vegetables to the U.S. marketplace. Founded by produce industry trailblazer Dr. Frieda Rapoport Caplan, subject of the 2015 documentary “Fear No Fruit,” the family company is owned and operated by Frieda’s daughters, Karen Caplan and Jackie Caplan Wiggins, in Orange County, California. Find Frieda’s on Facebook, @FriedasProduce and Friedas.com. Inspire. Taste. Love.

Los Alamitos, CA (October 2019) – Across the store, shoppers are looking for ways to add more festive cheer into their everyday items during the holiday season—from peppermint-flavored drinks to snowman-themed tissue boxes. It’s time for the produce department to join in on the festive fun!

For the first time, Frieda’s is offering a collection of limited-time offer (LTO) holiday alliums, including pearl onions, cipolline onions and a special edition of 6-ounce shallots, all featuring festive labels and packaging in easy-to-open clamshells that showcase the product. The holiday labels are decked out with red and gold ornaments that are sure to grab your shoppers’ attention and drive Q4 sales for your store.

Research shows that shoppers are more willing than ever to spend additional money on the best ingredients. In fact, 69% of shoppers agree that it is worth splurging on better ingredients during the holidays1, according to research done in partnership with C+R in 2019. Surveys reveal that 63% of consumers say they are likely to trade up to shallots and 48% of consumers are likely to trade up to cipollines1 from traditional onions.

Use Frieda’s eye-catching LTO holiday packaging to sway shoppers to switch!

“We know that the fourth quarter is a great time to inspire shoppers and make the most of the holidays,” says Cindy Sherman, director of marketing and innovation at Frieda’s. “Consumers are more likely to leave these décor-worthy items out on their countertops, leading them to use these up faster and come back to your store to repurchase.”

Call your account manager today for helping making your produce department a holiday destination!

 

About Frieda’s Inc.

Frieda’s Specialty Produce has been inspiring new food experiences for friends, families and food lovers everywhere since 1962. From kiwifruit and dragon fruit to Stokes Purple® sweet potatoes and habanero peppers, Frieda’s has introduced more than 200 unique fruits and vegetables to the U.S. marketplace. Founded by produce industry trailblazer Dr. Frieda Rapoport Caplan, subject of the 2015 documentary “Fear No Fruit,” the family company is owned and operated by Frieda’s daughters, Karen Caplan and Jackie Caplan Wiggins, in Orange County, California. Find Frieda’s on Facebook, @FriedasProduce and Friedas.com. Inspire. Taste. Love.

Los Alamitos, CA (September 2019) – Today’s shopper craves more plant-based meals than ever before (hello meatless Monday!). Be sure your produce section has everything your shoppers need to make produce the center of the plate this October 1—World Vegetarian Day.

Consumers want options, like meatless main dishes. In fact, a third of Americans consider themselves to be “flexitarians”—someone who fluctuates between enjoying a plant-based and a nonplant-based diet1.

“Shoppers are becoming more aware of their health and the positive impacts of having a more plant-centric diet,” says Karen Caplan, CEO of Frieda’s. “I have been vegan for about 9 months now and have experienced more energy, lower cholesterol and a lower overall body mass index (BMI). One of my favorite guilty pleasures is using Frieda’s jackfruit as a meat substitute for an amazing meatless stew, which is perfect for fall!”

Jackfruit, a.k.a. the world’s largest tree fruit, is a staple in plant-based cooking because of its ability to absorb flavor when cooked. Plus, it shreds like pulled pork! Shoppers also love Frieda’s Stokes Purple® sweet potatoes, a complete plant-based meal option that works well in curries, power bowls and vegetarian enchiladas!

Add signage to round out a full-scale display of plant-based meal ideas in your produce department—it’s a sure way to inspire shoppers. Visit friedas.com/recipes for ideas on ways to celebrate World Vegetarian Day and beyond!

  1. Gervis, Zoya. “One Third of Americans Consider Themselves ‘Flexitarian’.” New York Post, 26 Oct. 2018, https://nypost.com/2018/10/26/one-third-of-americans-consider-themselves-flexitarian/.

 

About Frieda’s Inc.

Frieda’s Specialty Produce has been inspiring new food experiences for friends, families and food lovers everywhere since 1962. From kiwifruit and dragon fruit to Stokes Purple® sweet potatoes and habanero peppers, Frieda’s has introduced more than 200 unique fruits and vegetables to the U.S. marketplace. Founded by produce industry trailblazer Dr. Frieda Rapoport Caplan, subject of the 2015 documentary “Fear No Fruit,” the family company is owned and operated by Frieda’s daughters, Karen Caplan and Jackie Caplan Wiggins, in Orange County, California. Find Frieda’s on Facebook, @FriedasProduce and Friedas.com. Inspire. Taste. Love.

Los Alamitos, CA (September 2019) – Excite shoppers throughout October with Frieda’s Spooky Foods promotion! There is no better time than Halloween All Hallows Eve’ to display some of Frieda’s most unique items to inspire shoppers and their kids to try something new in the produce department.

Build a display highlighting spooky foods such as Frieda’s jackfruit, Kiwano®, rambutan, blood oranges and red dragon fruit together. Dial up the fun by carving spooky faces into apples, Kiwanos® or blood oranges and giving shoppers a healthy way of celebrating the holiday. Don’t forget to add festive decorations from other departments to help to create the full Halloween effect.

“Our clients love this promotion, so every year we are dedicated to finding the best-quality items to help create a Halloween produce set,” says Frieda’s Director of Procurement Allen DeMo. “Take, for example, our jackfruit. This year we have partnered with an amazing grower who is supplying us with the highest-quality, GLOBALG.A.P.-certified and best-tasting jackfruit.”

Make the produce department a destination this Halloween by ordering up on fruits and vegetables that will give your shoppers something to howl about. Your Frieda’s account manager will help you curate the perfect Spooky Foods display to drive incremental sales this October.

 

About Frieda’s Inc.

Frieda’s Specialty Produce has been inspiring new food experiences for friends, families and food lovers everywhere since 1962. From kiwifruit and dragon fruit to Stokes Purple® sweet potatoes and habanero peppers, Frieda’s has introduced more than 200 unique fruits and vegetables to the U.S. marketplace. Founded by produce industry trailblazer Dr. Frieda Rapoport Caplan, subject of the 2015 documentary “Fear No Fruit,” the family company is owned and operated by Frieda’s daughters, Karen Caplan and Jackie Caplan Wiggins, in Orange County, California. Find Frieda’s on Facebook, @FriedasProduce and Friedas.com. Inspire. Taste. Love.

Los Alamitos, CA (August 2019) – To help create additional display space and make merchandising easy for grocers and shoppers, Frieda’s will be offering new, easy-to-assemble shippers just in time for the holiday season.

Starting in October, Frieda’s will offer two holiday shippers: a 3-tiered unit to display multiple holiday items and a high-graphic display-bin for merchandising Stokes Purple® Sweet Potatoes. The 3-tiered display creates a one-stop, trade-up center for consumers. The high-graphic bin highlights Frieda’s seasonal favorite Stokes Purple® sweet potato pie with maple whipped cream, prompting shoppers to stop and take a picture of the ingredient list, thus eliminating the need for tear pads. Both shippers will be offered free of charge with clients’ holiday orders.

Popular products that display well with the shippers and are trending with consumers include destination items like Stokes Purple® sweet potatoes, colored cauliflower and Sunchokes®, as well as flavorful cooking essentials such as Meyer lemons, Cipollini onions and shallots.

To increase your stores’ sales, contact Frieda’s now to pre-book your orders for the new holiday shippers, with shipments starting in early October.

 

About Frieda’s Inc.

Frieda’s Specialty Produce has been inspiring new food experiences for friends, families and food lovers everywhere since 1962. From kiwifruit and dragon fruit to Stokes Purple® sweet potatoes and habanero peppers, Frieda’s has introduced more than 200 unique fruits and vegetables to the U.S. marketplace. Founded by produce industry trailblazer Dr. Frieda Rapoport Caplan, subject of the 2015 documentary “Fear No Fruit,” the family company is owned and operated by Frieda’s daughters, Karen Caplan and Jackie Caplan Wiggins, in Orange County, California. Find Frieda’s on Facebook, @FriedasProduce and Friedas.com. Inspire. Taste. Love.

Los Alamitos, CA (August 2019) – This holiday season consumers are looking to elevate their cooking by using the best, highest quality ingredients, especially when entertaining. And, they are willing to spend more to get it. In fact, 69 percent of consumers think it is worth to splurge on better ingredients during the holidays, especially when it comes to produce*.

“Based on our research, we have found that people are willing to trade up to new, on-trend produce, especially when they are entertaining” says Alex Berkley, director of sales for Frieda’s. “And what better time than the holidays to give shoppers the in-season products they crave like Stokes Purple® sweet potatoes, cipollini onions, shallots and Meyer lemons,” says Berkley. According to the study, 59 percent of shoppers are likely to trade-up to Meyer Lemons instead of regular lemons and 52 percent of shoppers are likely to trade-up to Stokes Purple® sweet potatoes versus regular sweet potatoes*.

Merchandising on-trend, higher value produce next to their every-day counterparts is a great way to give shoppers the variety they seek. This is also a great way to gain incremental sales in categories where low margin traffic-driving produce items can impact the bottom line during the holiday season.

To help create incremental display space and make merchandising easy for grocers and shoppers, Frieda’s will be offering new, easy-to-set-up shippers just in time for holiday. Starting in October, we will have our new 3-tier and display-bin shippers available. The 3-tier display is great way to create a one-stop, trade-up center for consumers that will surely cause them to stop and shop. The display-bin shipper will highlight Frieda’s seasonal favorite Stokes Purple® sweet potato pie with maple whipped cream, prompting shoppers to stop and take a picture of the recipe, thus eliminating the need for tear pads.

The Holidays are on our minds too so call your Frieda’s account manager today to pre-book.

**C+R research, 2019

 

About Frieda’s Inc.

Frieda’s Specialty Produce has been inspiring new food experiences for friends, families, and food lovers everywhere since 1962. From kiwifruit and dragon fruit to Stokes Purple® sweet potatoes and habanero peppers, Frieda’s has introduced more than 200 unique fruits and vegetables to the U.S. marketplace. Founded by produce industry trailblazer Dr. Frieda Rapoport Caplan, subject of the 2015 documentary “Fear No Fruit,” the family company is owned and operated by Frieda’s daughters, Karen Caplan and Jackie Caplan Wiggins, in Orange County, California. Find Frieda’s on Facebook, @FriedasProduce and Friedas.com. Inspire. Taste. Love.

 

Los Alamitos, CA (August 2019) – With the new school season fast approaching, parents are stocking up on notebooks and school supplies. While they’re at the grocery store, encourage them to stop in the produce department for tasty, healthy lunch box items.

“Frieda’s Chilean kumquats are the perfect school snack because they are bite-sized, delicious and ready to eat,” says Alex Berkley, director of sales at Frieda’s Specialty Produce. “With their convenient packaging, it is easy to merchandise them with other common snacking produce like apples or oranges for a back-to-school destination set.” Retailers can also add Frieda’s cape gooseberries, jicama and watermelon radishes to their display as shoppers are always looking for new, healthy and delicious treats to add to their kids’ lunch.

“This year, we are trying something new with our two young kids,” says Cindy Sherman, director of marketing at Frieda’s. “I picked up bento boxes that make packing lunches a breeze! It’s easy to fill the compartments with kumquats, jicama sticks, cheese and whole grain pretzels.”

To help inspire parents, Frieda’s will host a social media campaign on Instagram and Facebook dedicated to sharing what parents are putting in their kids’ lunch as they head back to school. It’s all about #WhatsForLunch. This campaign is a perfect way for parents to share and receive lunch box inspiration. Look for the campaign kicking off in August and don’t forget to share #WhatsForLunch.

To fill your back-to-school destination display, call your Frieda’s account manager today.

 

About Frieda’s Inc.

Frieda’s Specialty Produce has been inspiring new food experiences for friends, families and food lovers everywhere since 1962. From kiwifruit and dragon fruit, to Stokes Purple® sweet potatoes and habanero peppers, Frieda’s has introduced more than 200 unique fruits and vegetables to the U.S. marketplace. Founded by produce industry trailblazer Dr. Frieda Rapoport Caplan, subject of the 2015 documentary “Fear No Fruit,” the family company is owned and operated by Frieda’s daughters, Karen Caplan and Jackie Caplan Wiggins, in Orange County, California. Find Frieda’s on Facebook, @FriedasProduce and Friedas.com. Inspire. Taste. Love.

Los Alamitos, CA – (July 2019) – Many people associate working in produce with being healthy, but the folks at Frieda’s Specialty Produce know that health is much more than eating fruits and vegetables. During July, Frieda’s launched a well-being program by holding Frieda’s Wellness Week to help educate and empower all employees to stay healthy.

“I know that Frieda’s cares about me as a person, and giving me the chance to learn more about wellness as a whole helps me to be the best version of myself,” says Megan Klemz, an account manager at Frieda’s. “When I feel my best, I can provide the best possible service to my clients, who can, in turn, provide the best service to their shoppers.”

Frieda’s Wellness Week included two days of stretching and nutrition workshops, a full day of massages from Corporate Kneads and a healthy, yet delicious, taco bar for all employees on the final day. During the workshop, employees learned some tips on warm-ups, stretches and different ways to take productive breaks throughout the day. “The folks at Frieda’s were so much fun to work with,” said Cooper, an exercise and nutrition coach based in southern California. “They were engaged and committed to taking small steps toward improving their health.”

The lessons from Wellness Week have already made a difference at Frieda’s. Teams are stretching each morning in the office, as well as holding “walking meetings” throughout the week. “Wellness Week was just the kick start I needed to begin incorporating more active time into my home and work life,” Klemz says.

Frieda’s looks forward to improving employee well-being throughout the year, setting a new standard for the produce industry as a whole.

 

About Frieda’s Inc.

Frieda’s Specialty Produce has been inspiring new food experiences for friends, families and food lovers everywhere since 1962. From kiwifruit and dragon fruit, to Stokes Purple® sweet potatoes and habanero peppers, Frieda’s has introduced more than 200 unique fruits and vegetables to the U.S. marketplace. Founded by produce industry trailblazer Dr. Frieda Rapoport Caplan, subject of the 2015 documentary “Fear No Fruit,” the family company is owned and operated by Frieda’s daughters, Karen Caplan and Jackie Caplan Wiggins, in Orange County, California. Find Frieda’s on Facebook, @FriedasProduce and Friedas.com. Inspire. Taste. Love.

Los Alamitos, CA (June 2019) – Staying true to its mission of ‘inspiring new food experiences’ Frieda’s has relaunched its website to make it easy for shoppers to know what is in season, get inspired with kitchen-tested recipes and make it easier for shoppers to find them in store.

Perhaps the most innovative feature is the new product locator tool that helps shoppers easily find where to buy Frieda’s products anywhere in the US. “We are thrilled to partner with Frieda’s. As one of the leading purveyors of specialty produce, Frieda’s has cultivated a devoted following of consumers eager to find their must-have products”, says David Navama, CEO of Destini. “With Destini’s Product Locator technology, consumers can now discover the exact location of their favorite Frieda’s products with a single click, and Frieda’s internal team can capture important insights on regional product demand. The Destini team is proud to be part of Frieda’s continued dedication to inspiring new food experiences.”

The new website curates a selection of seasonally relevant items in the “trending now” section, to help inspire shoppers to try the best of the season and a refreshed collection of recipes. “Recipes are the pride and joy of our site, including our new video series that makes innovative new dishes super easy for consumers”, says Cindy Sherman, Director of Marketing & Innovation. “Our carefully selected recipes featuring specific Frieda’s products are a great way to bring next-level excitement and enjoyment to any table.” With eye-catching photos and easy to follow instructions, these recipes can be easily printed or shared on social media directly from the website.

One-click navigation lets consumers easily find our top 20 items or they can explore to discover almost 300 top specialty fruit, vegetables and packaged products with relevant information from how to use, to where they are grown, and to how to select.

 

About Frieda’s Inc.

Frieda’s Specialty Produce has been inspiring new food experiences for friends, families, and food lovers everywhere since 1962. From kiwifruit and dragon fruit to Stokes Purple® sweet potatoes and habanero peppers, Frieda’s has introduced more than 200 unique fruits and vegetables to the U.S. marketplace. Founded by produce industry trailblazer Dr. Frieda Rapoport Caplan, subject of the 2015 documentary “Fear No Fruit,” the family company is owned and operated by Frieda’s daughters, Karen Caplan and Jackie Caplan Wiggins, in Orange County, California. Find Frieda’s on Facebook, @FriedasProduce, and Friedas.com. Inspire. Taste. Love.

 

Los Alamitos, CA (May 2019) – Grown on the lush and sunny volcanic hills of Nicaragua, Frieda’s red dragon fruit is about to be hand-picked!

According to a recent survey by C+R Research in partnership with Frieda’s, 38% of shoppers say they are more likely to shop at YOUR store if you carry red dragon fruit and 62% of shoppers say they are worth paying more for, compared to traditional white-fleshed dragon fruit. With this in mind, Frieda’s has created a limited-edition ElastiTag® to help buyers and shoppers identify this red-fleshed dragon fruit.

 

Its beautiful appearance and attractive deep red-magenta flesh make this unique fruit a must for attention-grabbing displays. “We are recommending retailers to merchandise red dragon fruit alongside young coconuts (on ice) and blueberries to increase dollar ring for the July 4th holiday,” says Alex Berkley, sales manager at Frieda’s specialty produce.

This beautiful and refreshing tropical fruit can be simply peeled and enjoyed alone, or added to summer classics like salsa, fruit salads, and smoothies. Frieda’s red dragon fruit is not only one of the sweetest dragon fruits with a Brix of 17, but its mild flavor also complements summer classics like pineapples and strawberries. It can also be used as a garnish or ingredient for cocktails or as festive table decoration.

Available in 6, 9, 12 and 18 count “and a baby “snackable” size, we expect it to be available all summer through October. Contact your Frieda’s account representative today for merchandising suggestions that drive higher traffic to your produce department and increase dollar ring and overall sales.

 

About Frieda’s Inc.

Frieda’s Specialty Produce has been inspiring new food experiences for friends, families, and food lovers everywhere since 1962. From kiwifruit and dragon fruit to Stokes Purple® sweet potatoes and habanero peppers, Frieda’s has introduced more than 200 unique fruits and vegetables to the U.S. marketplace. Founded by produce industry trailblazer Dr. Frieda Rapoport Caplan, subject of the 2015 documentary “Fear No Fruit,” the family company is owned and operated by Frieda’s daughters, Karen Caplan and Jackie Caplan Wiggins, in Orange County, California. Find Frieda’s on Facebook, @FriedasProduce, and Friedas.com. Inspire. Taste. Love.

Los Alamitos, CA (May 2019) – The beginning of summer means – Frieda’s white-flesh Angelcots® are coming! Though the season is short and sweet, consumers nationwide know they are coming and demand always exceeds supply.

“Angelcots® and other high-flavor tree fruits are trending every year because they’re something familiar with a slight twist,” says Alex Berkley, sales manager at Frieda’s. “The flavor of these are mild and sweet, and shoppers are already waiting to get their hands on them, which is why we do pre-orders before the season even kicks off.”

The unique and irresistible juicy and floral flavor of Angelcots® makes them a crowd favorite. The crop has been grown exclusively for Frieda’s in California for almost a decade, and the first harvest usually starts mid-June.

If you want to have the amazing Angelcot® experience in your stores, better call your Frieda’s account manager today – before they are all sold out.

 

About Frieda’s Inc.

Frieda’s Specialty Produce has been inspiring new food experiences for friends, families, and food lovers everywhere since 1962. From kiwifruit and dragon fruit to Stokes Purple® sweet potatoes and habanero peppers, Frieda’s has introduced more than 200 unique fruits and vegetables to the U.S. marketplace. Founded by produce industry trailblazer Dr. Frieda Rapoport Caplan, subject of the 2015 documentary “Fear No Fruit,” the family company is owned and operated by Frieda’s daughters, Karen Caplan and Jackie Caplan Wiggins, in Orange County, California. Find Frieda’s on Facebook, @FriedasProduce, and Friedas.com. Inspire. Taste. Love.

Los Alamitos, CA (May 2019) – The super-hot pepper season has arrived early this year. Peppers like ghost, carolina reaper and trinidad scorpion are coloring up on plants and getting ready to land in your produce department, just in time for Memorial Day displays.

“Super-hot peppers have become a cult favorite in recent years” says Alex Berkley, sales manager at Frieda’s specialty produce. “We are seeing their arrival from Holland earlier than last year, which is perfect timing to add them to ‘chill & grill’ displays and merchandise with summer favorites like watermelon and refreshing young coconuts, on ice. In fact, according to a recent study by C + R Research in partnership with Frieda’s, 35% of shoppers say they are more likely to shop at YOUR store if you sell young coconuts.”

Don’t just stop there. Entice shoppers to celebrate Memorial Day (and the whole summer) by adding to your summer displays. “With Memorial Day serving as the kickoff to the summer grilling season, we encourage retailers to add new grilling favorites to their summer sets, including Stokes Purple® sweet potatoes, colored cauliflower, shishito peppers and graffiti eggplant,” says Berkley.

Call your Frieda’s account manager today for merchandising solutions that inspire your shoppers’ summer holiday celebrations.

 

Source:

  1. C+R Research Omnibus Survey. Sample size of 1,000 people. Representative of total U.S. demographics.

 

About Frieda’s Inc.

Frieda’s Specialty Produce has been inspiring new food experiences for friends, families, and food lovers everywhere since 1962. From kiwifruit and dragon fruit to Stokes Purple® sweet potatoes and habanero peppers, Frieda’s has introduced more than 200 unique fruits and vegetables to the U.S. marketplace. Founded by produce industry trailblazer Dr. Frieda Rapoport Caplan, subject of the 2015 documentary “Fear No Fruit,” the family company is owned and operated by Frieda’s daughters, Karen Caplan and Jackie Caplan Wiggins, in Orange County, California. Find Frieda’s on Facebook, @FriedasProduce, and Friedas.com. Inspire. Taste. Love.

Los Alamitos, CA (April 2019) – Entice shoppers to celebrate Mother’s Day more memorably this year by adding Frieda’s French Style Crêpes to your berry case.

“Shoppers are looking for new and easy ways to enjoy holidays like Mother’s Day without breaking the bank,” said Alex Jackson Berkley, sales manager at Frieda’s Specialty Produce. “Showing your customers that they can elevate their celebration with items like our crêpes is a sure-fire way to boost your berry sales this season!”

Providing recipe inspiration is another way to drive customer purchases. With berries being a popular complement to crêpes, we recommend sharing a recipe like our Blueberry Lemon Mousse Crêpes and cross-merchandising with the berries to have a one-stop pop-up display. Frieda’s offers a shelf-stable display box that holds 12/5 oz. packages of Frieda’s French Style Crêpes, which makes creating these types of displays easy.

Call your Frieda’s account manager today for merchandising solutions that inspire your shoppers’ celebrations this May!

 

About Frieda’s Inc.

Frieda’s Specialty Produce has been inspiring new food experiences for friends, families, and food lovers everywhere since 1962. From kiwifruit and dragon fruit to Stokes Purple® sweet potatoes and habanero peppers, Frieda’s has introduced more than 200 unique fruits and vegetables to the U.S. marketplace. Founded by produce industry trailblazer Dr. Frieda Rapoport Caplan, subject of the 2015 documentary “Fear No Fruit,” the family company is owned and operated by Frieda’s daughters, Karen Caplan and Jackie Caplan Wiggins, in Orange County, California. Find Frieda’s on Facebook, @FriedasProduce, and Friedas.com. Inspire. Taste. Love.

Los Alamitos, CA (April 2019) – This year the Passover holiday will be celebrated from April 19 at sundown on April 27. The highlight of Passover is the Seder, observed on the first two nights of the holiday. The Seder is a fifteen-step family-oriented tradition and ritual-packed feast.

“Those of us in the fresh produce business know that Passover has some very distinctive foods that are used at the Seder.” says Alex Berkley, sales manager at Frieda’s.

The traditional celebration usually includes specific essentials like horseradish, but that doesn’t mean your meal has to be completely conventional. Newer generations are celebrating Passover by incorporating other produce in their modern versions of Passover Seder plates.

“We know that shoppers will be looking for exciting Passover items at their local markets so we want to make it easier for them to find these holiday must-haves through merchandising. Try cross-merchandising horseradish and Stokes Purple® sweet potatoes as a way to increase the basket ring during this springtime Jewish holiday.” says Alex Berkley, sales manager at Frieda’s.

Furthermore, a recent article by reformjudaism.org explained how and why new additions are showing up on modern Seder plates. Such is the case for tubers, including potatoes and sweet potatoes. “In 1991, Israel launched Operation Solomon, a covert plan to bring Ethiopian Jews to the Holy Land. When these famished, downtrodden Jews arrived in Israel, many were so hungry and ill that they were unable to digest substantial food. Israeli doctors fed these new immigrants simple boiled potatoes and rice until their systems could take more food.”

Therefore, to commemorate this at their Seder, consumers are incorporating sweet potato alongside the karpas (green spring vegetable). This addition honors a wondrous exodus in our own time, from Ethiopia to Israel. We especially like the inclusion of Stokes Purple® sweet potatoes, and then highlighting it during the dinner portion of the meal, in dishes like organic Stokes Purple ®sweet potato fritters with green tahini. This recipe was created especially for Frieda’s by chefs Heather Sperling and Emily Fiffer of Botanica. Located in Silverlake, CA. Botanica was named one of the Top 10 Best New Restaurants in 2017 by LA Magazine.

 

About Frieda’s Inc.

Frieda’s Specialty Produce has been inspiring new food experiences for friends, families and food lovers everywhere since 1962. From kiwifruit and dragon fruit to Stokes Purple® sweet potatoes and habanero peppers, Frieda’s has introduced more than 200 unique fruits and vegetables to the U.S. marketplace. Founded by produce industry trailblazer Dr. Frieda Rapoport Caplan, subject of the 2015 documentary “Fear No Fruit,” the family company is owned and operated by Frieda’s daughters, Karen Caplan and Jackie Caplan Wiggins, in Orange County, California. Find Frieda’s on Facebook, @FriedasProduce and Friedas.com. Inspire. Taste. Love.

Los Alamitos, CA (March 2019) – Love Your Produce Manager® Day (LYPM) is our favorite day of the year to recognize supermarket heroes across the country – produce managers and their teams. LYPM Day grabs attention every year, with many different organizations engaging online to celebrate their produce teams. We all know execution in the produce department depends on a motivated and inspired in-store produce team, which is why Frieda’s created the holiday in 2012 to recognize produce managers and the hard work they put into their departments to stay fresh, educate shoppers and increase sales.

“Making people feel valued individually can truly motivate your employees, and it’s even better when the entire store team feels like they are in it together,” says Karen Caplan, CEO and president of Frieda’s. “This helps to build comradery and strengthens performance across the entire team.”

“That is why this year, for the first time ever, we are celebrating the whole produce team for LYPM Day!” says Caplan. Frieda’s partnered with produce district specialists nationwide to nominate the outstanding produce teams that go above and beyond in their department. “We used a panel of produce merchandising experts to select winners based on customer interactions, sales growth and upkeep of their department,” says Caplan.

Frieda’s is excited to announce the winners for LYPM Day 2019: Schnucks #188 in Ladue, St. Louis, MO, Kroger #533 in Shreveport, LA, Kroger #302 in Galveston, TX, Lowes Foods #224 in Raleigh, NC and Ralphs #611 in Palm Springs, CA. Congratulations to the winners! The entire team at Frieda’s appreciates everything that you do.

We encourage you to go on social media to share what you love about your favorite produce teams using the hashtag #LoveYourProduceManager. Call your account manager today if you’d like to send a special recognition to your favorite produce team and tell your produce manager and their team how much you appreciate what they do every day!

 

About Frieda’s Inc.

Frieda’s Specialty Produce has been inspiring new food experiences for friends, families and food lovers everywhere since 1962. From kiwifruit and dragon fruit to Stokes Purple® sweet potatoes and habanero peppers, Frieda’s has introduced more than 200 unique fruits and vegetables to the U.S. marketplace. Founded by produce industry trailblazer Dr. Frieda Rapoport Caplan, subject of the 2015 documentary “Fear No Fruit,” the family company is owned and operated by Frieda’s daughters, Karen Caplan and Jackie Caplan Wiggins, in Orange County, California. Find Frieda’s on Facebook, @FriedasProduce and Friedas.com. Inspire. Taste. Love.

Los Alamitos, CA – (March 2019) – Go above and beyond this spring and help Frieda’s celebrate Registered Dietitian Nutritionist day (3/13/19) and Love Your Produce Manager® Day (4/2/19). Both holidays are opportunities to show appreciation for everything these two teams do throughout the year to make healthy eating easy and delicious for shoppers.

“Recognition of your produce and dietitian teams is always important, but having a day that truly acknowledges the value they bring every day builds loyalty,” says Alex Berkley, sales manager at Frieda’s. “These teams help create an in-store experience that brings shoppers into YOUR store and keeps them coming back.”

Data shows that freshness and associate friendliness are key drivers of the shopper experience, scoring a 4.4 and 4.3 respectively, on a 5-point scale according to The Retail Feedback Group’s U.S. Supermarket Experience 2019 report. “Going that extra mile for these teams is a great way to ensure that your store becomes THE destination for fresh and healthy eating,” says Berkley.

So don’t forget to celebrate your produce and dietitian teams this year and all they do to help create that outstanding consumer experience that shoppers are looking for. Call your Frieda’s account manager today for ways to celebrate these produce heroes.

 

Source:

  1. U.S. Supermarket Experience Study.

 

About Frieda’s Inc.

Frieda’s Specialty Produce has been inspiring new food experiences for friends, families and food lovers everywhere since 1962. From kiwifruit and dragon fruit to Stokes Purple® sweet potatoes and habanero peppers, Frieda’s has introduced more than 200 unique fruits and vegetables to the U.S. marketplace. Founded by produce industry trailblazer Dr. Frieda Rapoport Caplan, subject of the 2015 documentary “Fear No Fruit,” the family company is owned and operated by Frieda’s daughters, Karen Caplan and Jackie Caplan Wiggins, in Orange County, California. Find Frieda’s on Facebook, @FriedasProduce and Friedas.com. Inspire. Taste. Love.

Los Alamitos, CA – (February 2019) – Over the years, Easter has evolved from the full-spread dinner where ham is the center of the table to a brunch focus with lighter fare and more produce. And this trend isn’t slowing down anytime soon.

According to a recent study by C + R Research in partnership with Frieda’s, 68 percent of shoppers plan to serve more vegetable-forward dishes this spring. Furthermore, the same study revealed, 66 percent of shoppers are looking to try new varieties like Colored Cauliflower and Rainbow Carrots over classic items such as kale and artichokes. “Here at Frieda’s, we were surprised to learn how interested shoppers are in trying new vegetables in spring, primarily driven by millennials,” says Alex Berkley, sales manager at Frieda’s. “This is suggestive of everything we have been learning about millennials’ tastes, but the survey really drives it home.”

The interest in variety is good news for retailers because the same study revealed that variety drives in-store traffic. In fact, 73 percent of shoppers will choose one grocery store over another, if one offers better variety (C + R Research, 2019). “Frieda’s is working hard to make sure all retailers are able to fulfill their shoppers’ desires for variety, especially when thinking about celebrating Easter and Passover. So stock up on items like Fennel, Purple Asparagus, Sunchokes®, Pink Lemons and Stokes Purple® Sweet Potatoes to help shoppers plan their menus as they serve up dishes like Stokes Purple® Sweet Potato Frittata, Hearty Sunchoke® and Wild Mushroom Salad and Granola-Crusted Pink Lemon Tartlets,” says Berkley.

Additionally, supply is shaping up nicely for spring items. “Although weather has kept us on our toes in California, we are excited about the outlook of our supplies on the best spring sellers,” says Allen Demo, director of procurement and sourcing at Frieda’s. “Along with our western vegetables and California citrus supplies, our Stokes Purple® Sweet Potatoes remain high in quality and rich in flavor, especially over other varieties on the market.”

Drive your produce sales this spring by taking advantage of the variety and great supply of Frieda’s spring products. Call your Frieda’s account manager today for merchandising, signage and recipe solutions that will make shoppers say, “Move over ham, I’m ready for more vegetables.”

 

Source:

  1. C+R Research Omnibus Survey. Sample size of 1,000 people. Representative of total U.S. demographics.

 

About Frieda’s Inc.

 

Frieda’s Specialty Produce has been inspiring new food experiences for friends, families and food lovers everywhere since 1962. From kiwifruit and dragon fruit to Stokes Purple® sweet potatoes and habanero peppers, Frieda’s has introduced more than 200 unique fruits and vegetables to the U.S. marketplace. Founded by produce industry trailblazer Dr. Frieda Rapoport Caplan, subject of the 2015 documentary “Fear No Fruit,” the family company is owned and operated by Frieda’s daughters, Karen Caplan and Jackie Caplan Wiggins, in Orange County, California. Find Frieda’s on Facebook, @FriedasProduce and Friedas.com. Inspire. Taste. Love.