Frieda’s Brings the Holidays to the Produce Department With Limited-Time Alliums Packaging

Los Alamitos, CA (October 2019) – Across the store, shoppers are looking for ways to add more festive cheer into their everyday items during the holiday season—from peppermint-flavored drinks to snowman-themed tissue boxes. It’s time for the produce department to join in on the festive fun!

For the first time, Frieda’s is offering a collection of limited-time offer (LTO) holiday alliums, including pearl onions, cipolline onions and a special edition of 6-ounce shallots, all featuring festive labels and packaging in easy-to-open clamshells that showcase the product. The holiday labels are decked out with red and gold ornaments that are sure to grab your shoppers’ attention and drive Q4 sales for your store.

Research shows that shoppers are more willing than ever to spend additional money on the best ingredients. In fact, 69% of shoppers agree that it is worth splurging on better ingredients during the holidays1, according to research done in partnership with C+R in 2019. Surveys reveal that 63% of consumers say they are likely to trade up to shallots and 48% of consumers are likely to trade up to cipollines1 from traditional onions.

Use Frieda’s eye-catching LTO holiday packaging to sway shoppers to switch!

“We know that the fourth quarter is a great time to inspire shoppers and make the most of the holidays,” says Cindy Sherman, director of marketing and innovation at Frieda’s. “Consumers are more likely to leave these décor-worthy items out on their countertops, leading them to use these up faster and come back to your store to repurchase.”

Call your account manager today for helping making your produce department a holiday destination!


About Frieda’s Inc.

Frieda’s Specialty Produce has been inspiring new food experiences for friends, families and food lovers everywhere since 1962. From kiwifruit and dragon fruit to Stokes Purple® sweet potatoes and habanero peppers, Frieda’s has introduced more than 200 unique fruits and vegetables to the U.S. marketplace. Founded by produce industry trailblazer Dr. Frieda Rapoport Caplan, subject of the 2015 documentary “Fear No Fruit,” the family company is owned and operated by Frieda’s daughters, Karen Caplan and Jackie Caplan Wiggins, in Orange County, California. Find Frieda’s on Facebook, @FriedasProduce and Inspire. Taste. Love.