Frieda’s Makes the Produce Department a Destination This Halloween

Los Alamitos, CA (September 2019) – Excite shoppers throughout October with Frieda’s Spooky Foods promotion! There is no better time than Halloween All Hallows Eve’ to display some of Frieda’s most unique items to inspire shoppers and their kids to try something new in the produce department.

Build a display highlighting spooky foods such as Frieda’s jackfruit, Kiwano®, rambutan, blood oranges and red dragon fruit together. Dial up the fun by carving spooky faces into apples, Kiwanos® or blood oranges and giving shoppers a healthy way of celebrating the holiday. Don’t forget to add festive decorations from other departments to help to create the full Halloween effect.

“Our clients love this promotion, so every year we are dedicated to finding the best-quality items to help create a Halloween produce set,” says Frieda’s Director of Procurement Allen DeMo. “Take, for example, our jackfruit. This year we have partnered with an amazing grower who is supplying us with the highest-quality, GLOBALG.A.P.-certified and best-tasting jackfruit.”

Make the produce department a destination this Halloween by ordering up on fruits and vegetables that will give your shoppers something to howl about. Your Frieda’s account manager will help you curate the perfect Spooky Foods display to drive incremental sales this October.


About Frieda’s Inc.

Frieda’s Specialty Produce has been inspiring new food experiences for friends, families and food lovers everywhere since 1962. From kiwifruit and dragon fruit to Stokes Purple® sweet potatoes and habanero peppers, Frieda’s has introduced more than 200 unique fruits and vegetables to the U.S. marketplace. Founded by produce industry trailblazer Dr. Frieda Rapoport Caplan, subject of the 2015 documentary “Fear No Fruit,” the family company is owned and operated by Frieda’s daughters, Karen Caplan and Jackie Caplan Wiggins, in Orange County, California. Find Frieda’s on Facebook, @FriedasProduce and Inspire. Taste. Love.