Frieda’s Creates Customized Asian Vegetable Sets Just in Time for Lunar New Year

Los Alamitos, CA (December 2019) – Shoppers are more interested in cooking Asian food at home now than ever before (61% of them, to be exact1), which is why Frieda’s developed a customized Asian vegetable program just in time for Lunar New Year (LNY), which begins on January 25th, 2020. This is a great way to help shoppers try something new in the comfort of their preferred retailers.

“Some of our most popular items for this time of the year are Shanghai bok choy, fresh ginger and Chinese eggplant, which fall right in line with the findings of our consumer research,” says Alex Berkley, director of sales at Frieda’s. “We did the work for our retailers by finding out what consumers are looking for and where, thus giving us the items to create the perfect sets!”

Pairing the unfamiliar with the familiar is the first step in bridging the gap for shoppers, especially because 34% of shoppers are intimidated by Asian vegetables1. This coupled with utilizing Frieda’s in-store signage and educational packaging is a recipe for success, given that 56% of shoppers say that they want to be able to shop for Asian produce in their regular grocery store1.

“We, at Frieda’s, take pride in knowing that our brand really resonates with shoppers,” says Berkley. “They trust us provide high-quality product, consistent supply and inspiring recipe ideas, and that extends into our Asian vegetable line up, too.”

Call your Frieda’s account manager today to learn more about how to create a custom Asian produce set for your stores.


  1. C+R Research, 2019.


About Frieda’s Inc.

Frieda’s Specialty Produce has been inspiring new food experiences for friends, families and food lovers everywhere since 1962. From kiwifruit and dragon fruit to Stokes Purple® sweet potatoes and habanero peppers, Frieda’s has introduced more than 200 unique fruits and vegetables to the U.S. marketplace. Founded by produce industry trailblazer Dr. Frieda Rapoport Caplan, subject of the 2015 documentary “Fear No Fruit,” the family company is owned and operated by Frieda’s daughters, Karen Caplan and Jackie Caplan Wiggins, in Orange County, California. Find Frieda’s on Facebook, @FriedasProduce and Inspire. Taste. Love.