Make Way for Food Meets Fashion, Mood from your Food and 100% in on Zero-Proof Cocktails in the New Year

Los Alamitos, CA – (December 2019) – Frieda’s Specialty Produce, known for spotting trends like veggies for dessert and unicorn food, has released its predictions for 2020 to help retailers make room for what’s hot.

Frieda’s trendologists are at it again. “We are in the fields with our growers and in the kitchens with our chefs,” says Cindy Sherman, director of marketing and innovation. “We dive deep into our consumer research to identify real changes in behavior versus the fads that are here today, gone tomorrow.” Find Frieda’s trend predictions below:


About Frieda’s Inc.

Frieda’s Specialty Produce has been inspiring new food experiences for friends, families and food lovers everywhere since 1962. From kiwifruit and dragon fruit to Stokes Purple® sweet potatoes and habanero peppers, Frieda’s has introduced more than 200 unique fruits and vegetables to the U.S. marketplace. Founded by produce industry trailblazer Dr. Frieda Rapoport Caplan, subject of the 2015 documentary “Fear No Fruit,” the family company is owned and operated by Frieda’s daughters, Karen Caplan and Jackie Caplan Wiggins, in Orange County, California. Find Frieda’s on Facebook, @FriedasProduce and Inspire. Taste. Love.