It seems everyone is rebranding these days. With a new logo here, a packaging twist there, new product lines and social media endeavors, these exercises can respond to changes within a company or its customers. In the case of Frieda’s Specialty Produce’s new “inspire.taste.love.,’ it’s the latter, appealing to a younger demographic.
“We want to be playful, fun, and engaging,” said CEO Karen Caplan, who certainly fits the bill.
Karen fits the bill alright.
Read the complete interview here.