Get Ready for Hatch Chile Season with Frieda’s

Pre-book New Mexico’s famous green chiles and partner with Frieda’s for a roasting event today

LOS ALAMITOS, CA (July 2015) – Hatch Chiles from New Mexico are back in season from August through September, and Frieda’s Inc. has guaranteed volume and good supply. Frieda’s team also has the expertise to assist retailers in a Hatch Chile roasting program.

According to the New Mexico Department of Agriculture, the green chile business continues to increase. The department estimates there will be between 700 and 800 semi loads of fresh market green chiles being sold in retail stores nationwide. That number increases annually.

Chile Pepper aficionados flock to stores to grab up these chiles and shoppers look forward to Hatch Season each year as a result of the success Frieda’s retail partners have had roasting at their stores.

Exclusively grown in the Mesilla Valley near Hatch, New Mexico, these green chiles are well loved by “chile heads” for their robust flavor and the zesty fragrance released when they are roasted over an open flame.

Frieda’s will offer four heat levels of Hatch Chiles—mild, medium, hot, and extra hot—in 25-pound cases.

To inquire about Frieda’s Hatch Chile Program, please call (714) 826-6100 today.

About Frieda’s Inc.

With over 50 years of fresh produce innovation, Frieda’s Specialty Produce continues to change the way America eats fruits and vegetables. Founded in 1962 by Frieda Caplan, Frieda’s was the first wholesale produce company in the U.S. to be founded, owned, and operated by a woman, and is still a family- and women-owned business today. Frieda’s has introduced more than 200 specialty items to U.S. produce departments, including Kiwifruit, Spaghetti Squash, Habanero Peppers, Sunchokes®, Stokes Purple® Sweet Potatoes, Sangria and Fiore Viola Artichokes, and many more. Frieda’s featured program is “Eat One Fruit a Day That Scares You,” which encourages everyone to #FearNoFruit. Connect with Frieda’s on Facebook, Twitter, Instagram, YouTube, Pinterest, and at