normal is boring

Uncommon and exciting things from Frieda’s

February 19, 2020

Give Shoppers The Ultimate Sweet Potato — Stokes Purple® From Frieda’s

  Los Alamitos, CA (February 2019) – What do shoppers look for when buying sweet potatoes? Which types do they prefer? Versatility is key and shoppers want a...

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January 28, 2020

UPDATE: Make Way for Grown-Up Kids Menus, Food Meets Fashion and Mood from your Food in 2020

Los Alamitos, CA – (January 2020) – Frieda’s Specialty Produce, known for spotting trends like veggies for dessert and unicorn food, has updated its predictions for 2020 to...

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January 20, 2020

Celebrating the life of our Kiwi Queen, Dr. Frieda Rapoport Caplan

Los Alamitos, CA (January 2020) – The Kiwi Queen, Mushroom Queen, Packer’s 1979 Produce “Man” of the Year, Dr. Frieda Rapoport Caplan, passed away on January 18 at...

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January 13, 2020

Frieda’s Celebrates Galentine’s Day with Crêpes

Los Alamitos, CA (January 2020) – Friendsgiving is so 2019. What’s 2020 you ask? Galentine’s Day. Galentine’s Day takes place on or around Valentine’s Day and is a...

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January 6, 2020

Make Your Produce Department a Fresh Variety Destination

  Los Alamitos, CA (January 2020) – Did you know that 73% of shoppers will choose a grocery store because it has more variety in its fresh produce...

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December 26, 2019

Frieda’s Adds New Winter Citrus Items To Grab-N-Go Packaging Line

Los Alamitos, CA (December 2019) – Winter is around the corner, which means that shoppers will be looking to discover new seasonal citrus favorites for an extra boost...

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