Los Alamitos, CA (September 2021) –  Stokes Purple® sweet potatoes are back in season, and it’s the ideal time to showcase these colorful tubers. Frieda’s makes it easy with eye-catching, stand-alone shippers that help consumers realize they can easily add color and flair to their holiday meal.

Research shows that rich-hued purple vegetables are in demand, and pie is hotter than ever. A recent survey reveals that half of consumers plan to serve sweet potato pie this Thanksgiving, and more than one-third of consumers specifically said that they plan to make Stokes Purple® sweet potato pie with maple whipped cream. Surprisingly, men showed a bias for this versus women, and the purple pie over-indexes in popularity with consumers ages 18-44. 1

 

Why, you might ask? It might have something to do with the mixed sentiment of the holidays this year.  Consumers want to celebrate but are still cautious to do so, so they’re looking for small ways to dial up the mood this Thanksgiving. In fact, 20% of consumers agreed that Thanksgiving would feel more festive if the food were more colorful (and this was as high as 25% amongst those with children). Additionally, 64% of consumers agreed that they wanted to make a beautiful dessert that adds color to the table, especially amongst consumers ages 25-34. 1

 

What better way to add display space for Stokes Purple sweet potatoes than an exclusive shipper, available only from Frieda’s? The eye-catching display showcases a camera phone-friendly ingredient list and QR code for the full recipe.

 

“Shopper interest in Stokes just keeps going up. Previously thought to be a specialty potato, our research shows that all demographics are buying Stokes year-round, and Thanksgiving is a great opportunity to gain trial in all stores,” says Alex Berkley, Frieda’s director of sales.  “Our tastebud-tantalizing signage will leave your shoppers craving our signature Stokes Purple® sweet potato pie.

 

Organic and conventional Stokes Purple® sweet potatoes are available now through May in 15-lb. and 40-lb. cartons. Every potato is labeled to reduce front-end checker error. An organic 12/3-lb. bag option is also available.

 

Call your Frieda’s account manager today for help in planning your ads now and pre-booking supply.

 

1 C+R 1,000 person study, August 2021

About Frieda’s Inc.

Frieda’s Specialty Produce has been inspiring new food experiences for friends, families, and food lovers everywhere since 1962. From kiwifruit and dragon fruit, to Stokes Purple® sweet potatoes and habanero peppers, Frieda’s has introduced more than 200 unique fruits and vegetables to the U.S. marketplace. Founded by produce industry trailblazer Dr. Frieda Rapoport Caplan, subject of the 2015 documentary “Fear No Fruit,” the family company is owned and operated by Frieda’s daughters, Karen Caplan and Jackie Caplan Wiggins, in Orange County, California. Find Frieda’s on Facebook, @FriedasProduce, and Friedas.com. Inspire. Taste. Love.

Los Alamitos, CA (August 2021) – The new school year is here but with mask mandates, mask bans, and unpredictability around when vaccines will be available for kids under 12,  the only thing certain about this school year is uncertainty. But no matter how the year evolves, one constant involves inspiring your shoppers to make healthy, fun and delicious lunches for their kids.

“With a kindergartner and third-grader at home, we know all about back-to-school. It’s the perfect time to press the reset button on healthy lunches and encourage even your pickiest eaters to try something new,” says Cindy Sherman, mother of two and Frieda’s director of marketing & innovation.

Merchandising new favorites next to old standbys is a great way to shake up the daily routine with fruits that have familiar flavor profiles. Try merchandising Rambas™ rambutans next to grapes, highlighting their grape-like interior. An added bonus? The fun, rambunctious exterior of Rambas™ rambutans will make kids the talk of the lunch table and might even make “playing with their food” acceptable. Remind parents that rambutan packs an abundant amount of Vitamin C, perfect for those looking to boost their immunity.

As another option, create displays with Honey Dragons® dragon fruit next to pineapple, making this yellow-skinned dragon fruit an instant fan favorite for shoppers who are looking for a hint of sweet, honey-like juiciness. Or, cross merchandise dragon fruit with other tropical staples like kiwi and jackfruit. Round out the display with Frieda’s handy recipe card for the lunchbox-worthy Jackfruit, Dragon fruit & Kiwi Salad.

Want to promote an easy way to add an extra serving of veggies? Watermelon radish can bring a pop of color and crunch to kid-friendly lunches. Or, “In our house, Stokes Purple® Sweet Potato Power Bites are an easy lunchbox recipe must-have,” Sherman says. “It’s so delicious, the kids don’t even realize we’ve snuck in another serving of vegetables!”

Looking for more ideas to make your produce department the ultimate lunch-making destination? Call your Frieda’s account manager today for more product ideas and in-store marketing support that will keep your shoppers inspired all school-year long.

 

About Frieda’s Inc.

 

Frieda’s Specialty Produce has been inspiring new food experiences for friends, families, and food lovers everywhere since 1962. From kiwifruit and dragon fruit, to Stokes Purple® sweet potatoes and habanero peppers, Frieda’s has introduced more than 200 unique fruits and vegetables to the U.S. marketplace. Founded by produce industry trailblazer Dr. Frieda Rapoport Caplan, subject of the 2015 documentary “Fear No Fruit,” the family company is owned and operated by Frieda’s daughters, Karen Caplan and Jackie Caplan Wiggins, in Orange County, California. Find Frieda’s on Facebook, @FriedasProduce, and Friedas.com. Inspire. Taste. Love.

Home for the holidays? Us too!

With Thanksgiving just a few weeks away, you’re probably wondering what the holidays will look like this year—so are we! Celebrating the holidays may look quite a bit different, but that doesn’t mean they can’t be just as special—in fact, there has never been a better time to throw out the old (traditions) and ring in the new! Read on to find bold, stress-free, and responsible ways to add your own unique spin to the holidays.

See You on the Other Side (of the Screen)

If there’s one thing we’ve embraced this year, it’s simplicity. While nothing compares to seeing your friends’ smiling faces in person, a virtual Thanksgiving may just be the next best thing. Not only do you get to invite as many people you want, but it’s also the perfect way to catch up with people who you wouldn’t ordinarily be able to see over the holidays … minus all the stress!

Invite your friends, pick a date, choose your favorite virtual platform, set up an online doc with a meal plan and grocery list for everyone to see, and then on the chosen day, prep and cook together, if you have the time, or set a time for everyone to log in and enjoy together (virtually, of course). A great way to get ahead of menu planning is by researching what’s local and seasonal and take it from there. This year, the rules just don’t count.

We recommend shaking up the classics and giving them a vibrant upgrade, like this Hearty Stokes Purple® sweet potato and cipolline onion breadless stuffing, or a Creamy Stokes Purple® sweet potato soup which not only keeps the menu light and easy, but is also bright and festive!

 

And what are the holidays without a little liquid celebration? Try a citrusy Kumquat Ginger Smash or the heady Passion Fruit Mojito, and the fortifying Rainbow Carrot, Turmeric, Ginger, and Blood Orange Juice—delicious with or without alcohol!

Rocks glass filled with kumquats, ginger, rum and club soda garnished with skewered kumquats. Spoon laid to the side of glass.

 

(Socially Distanced) Sugar Rush

If a full menu sounds like too much, why not keep it simple and skip straight to dessert? Host your very own virtual bake off, and while there may not be any Great British Bake Off grand-prize winner, where there’s pie, everyone’s a winner. We highly recommend the no-sweat, easy-peasy Frieda’s Stokes Purple® sweet potato pie with fluffy maple whipped cream for a fun, modern twist on a classic Thanksgiving favorite.

Not a pie person? Try these Stokes Purple® sweet potato dark chocolate coconut cups, which are a great way to exercise portion control and restraint (even though you may not want to!). Plus, they pack a nutritional punch with Vitamin C, fiber and antioxidants, which is something we all could use right about now. Not convinced? Read all about the nutritional punch these purple sweet potatoes pack here.

Frieda's Stokes Purple Sweet Potato Pie

 

The Great Friendsgiving Drop-Off

Still want a big meal without all the leftovers and hard work? A door drop-off is just what you need. Divide up the menu and have all your friends cook one (or several) of their favorite dishes, divide up the portions, and drop them off at each other’s door—the perfect way to get your fill of sweet, savory, and of course easy!

Looking for inspiration? Try these Hasselback Stokes purple® sweet potato with ginger turmeric glaze, easy to make and transport! Pro tip: Make a double batch of the glaze and save the leftover for spreading on toast or adding zippy flavor to roasted vegetables. If you’re looking for something a little more comforting, try making a batch of these Stokes Purple® sweet potato biscuits with maple butter glaze, a deliciously cozy and easily transportable dish to drop off to friends and family. They’re perfect to pair with your Thanksgiving spread or enjoy in the morning before the big feast begins.

Would it even be 2020 if we didn’t mention the year’s biggest vegetarian food trend … the cauliflower? This multicolored cruciferous veggie is not only delicious, but also extremely versatile and easy to cook, especially our Whole roasted colored cauliflower with salsa verde or the incredibly breathtaking (tasting?) Whole roasted purple cauliflower with a romesco sauce…*chefs kiss*

Pro tip: If you decide to make the turkey, make sure you take into account food allergies and restrictions.

 

Charcuterie Board Banksy

Kick your virtual happy hour up a notch and add an element of creativity with a fun charcuterie board contest. A charcuterie board is typically filled with cured meats, cheeses, veggies, dried fruit, nuts, and crackers, but since we’ve done away with the rules, add whatever you want!

Start by defining a theme—rainbows, desserts or good old Thanksgiving foods are a few easy options- appoint a judge (preferably one who can’t be bought with yummy treats) and then get ready to get competitive! If you’ve got your eye on the prize, then amp up the drama with fresh dragon fruit, kiwi berries, finger limes, kumquats, rambutan and watermelon radishes to not only set your board apart, but also add bright and festive pops of color.

 

So Close, But Just Far Enough

If nothing can replace the feeling of actually being together, host a small and socially distanced gathering in your backyard with a potluck style spread. Set up an outdoor projector, watch some movies and have a small fire going, and let your guests graze on hummus and crudités, assorted skewers, Stokes Purple® sweet potato crostini with goat cheese, slices of our Winter Citrus Tart that hits all the right notes of sweet and tart, and cozy up with a mug of Golden Milk Turmeric Chai, or a nourishing Ginger and Turmeric Sipping Broth that feels like a hug in a mug.

Sure, this might not feel like your typical Friendsgiving dinner, sharing drinks and dishes—and the occasional drama—but it’s still worth celebrating. The celebrations may require putting in a little more effort than years past, but don’t let that stop you from reaching out—whether that’s 6 feet or 600 miles apart.

Wishing you all a safe, yummy, and inspiring Holiday season!

 

Los Alamitos, CA (September 2020) – October 1 marks the 43rd annual World Vegetarian Day. World Vegetarian Day was started in 1977 and serves to kick off Vegetarian Awareness Month, a month-long celebration of plant-based foods.

More and more people are embracing a plant-based lifestyle, and the emergence of COVID-19 has only accelerated that movement. Healthy, plant-based eating is fast emerging as a way for shoppers to feel in control of their health, while also giving their bodies the best chance of fighting off disease. According to IRI, fresh produce sales are up over 10% compared to last year, versus flat growth at the start of the pandemic1.

“The pandemic has resulted in what we like to call a ‘health trigger moment,” which is the point where consumers start to rethink their approach to diet and lifestyle. Right now consumers are making shifts in how they eat fueled by the quest for immunity, which is why World Vegetarian Month is the perfect opportunity to plug into the immunity-boosting benefits produce shoppers are looking for,” says Cindy Sherman, director of marketing & insights at Frieda’s.

How can your produce department capitalize on this movement and capture the shoppers’ attention? We suggest focusing on plant-based, immunity-boosting items, including the  Stokes Purple® Sweet Potatoes (with almost 4 times the vitamin C of an orange sweet potato); Turmeric, known for its immunity-boosting, inflammation-fighting properties; and Ginger with its antioxidant, antimicrobial, and anti-inflammatory properties.

This World Vegetarian Day, be sure to have the fruit and vegetable variety shoppers are seeking for their health and wellness. Call your Frieda’s account manager today for ideas on how to make your store a vegetarian destination all month long!

Source:
1IRI, 210 Analytics, Produce Marketing Association data 8/23/20

 

About Frieda’s Inc.
Frieda’s Specialty Produce has been inspiring new food experiences for friends, families, and food lovers everywhere since 1962. From kiwifruit and dragon fruit to Stokes Purple® sweet potatoes and habanero peppers, Frieda’s has introduced more than 200 unique fruits and vegetables to the U.S. marketplace. Founded by produce industry trailblazer Dr. Frieda Rapoport Caplan, subject of the 2015 documentary “Fear No Fruit,” the family company is owned and operated by Frieda’s daughters, Karen Caplan and Jackie Caplan Wiggins, in Orange County, California. Find Frieda’s on Facebook, @FriedasProduce, and Friedas.com. Inspire. Taste. Love.

 

Recently I was sitting at a dinner – a Red Dress Gala put on by my daughter’s sorority – and I noticed that my new friend, Kathy, only served herself a plate of vegetables, passing on the meat and chicken.

I had to ask, “Are you a vegetarian?” She told me yes. Then of course I asked if she had any concerns about getting enough protein in her diet.

She proceeded to tell me that she actually gets plenty of protein. She eats beans. I asked her about tofu – yes, she eats tofu. (I had to ask her that question, so I could tell her that Frieda’s has been selling tofu for more than 30 years. We were actually the first company to introduce water-packed tofu to mainstream American supermarkets.)

And of course she eats Edamame (pronounced “Ed-a-mah-may”) – those lovely green pods that are served warm and salted at Sushi bars.

Many of us may be toying with the idea of adopting a more vegetarian lifestyle. And certainly if you have teenage kids, you will be hearing more and more about becoming a vegetarian. Just last week my daughter told me she decided to become one.

Eating a diet rich in fruits and vegetables is so healthy and such a great source of vitamins and trace minerals. But you must make sure you have enough protein in your diet to maintain your strength and energy levels.

Good non-meat sources of protein include: beans and nuts (but watch out for the fat), tofu and other soy products. Personally, my favorite is a tofu “eggless” salad that I get at my local Trader Joe’s or Whole Foods. It looks like egg salad, but it’s made with tofu and is quite tasty.

And what about the meat-analog products made from soy that are sold as veggie hot dogs, veggie cheese, veggie chicken nuggets, veggie burgers, etc? Depending on where you live, you can find them in your produce, deli or frozen food case. Veggie “meats” are a nice change of pace… Wouldn’t it be a healthy change to serve veggie hot dogs and veggie burgers at your next barbecue?

Also, if you are a fan of Mexican food, you probably enjoy Chorizo – that full-fat crumbly Mexican sausage that you fry up and add to eggs, burritos, etc. Did you know there is a low-fat, vegetarian version of Chorizo? It’s called SOYRIZO® (of course). And, in most cities, it is sold in the produce or deli department.

Frieda’s has been marketing and distributing Soyrizo® for more than 10 years and we fell in love with its authentic texture and flavor. We receive so many complimentary letters and emails – so we know it’s good.

There are so many tasty ways to move toward a vegetarian lifestyle. And you don’t have to limit yourself to salads and steamed broccoli – although I love both!

Are you a part-time or full-time vegetarian? Please share your ideas with me!

Karen